Global Shop, April 2013

4,460 views

Published on

Winning with Shoppers Today: Understanding How People Shop


All across the industry, retailers and brands are asking, “How do I effectively market to shoppers today?” It’s a good question to ask. Effective marketing begins by understanding people and their behavior. How and why do people shop the way that they do?

Meet today’s shopper. PeopleShop takes a close look at more than 13,000 shoppers across Europe and North America to better understand shopper behaviors and motivations. Shopping journeys have become much more complex. Emerging channels have shifted shopping patterns. Consumer segments, such as Latinos, have become much more dominant and therefore important.

This presentation provides an in-depth understanding of:

· How shoppers think and act differently in different countries

· The six important shopper archetypes and how their shopping needs and channels vary

· How shopping behavior varies depending on the category and the risk/reward associated with a purchase in the category

· Latino shoppers, the importance of this group and how to effectively influence their purchases

· Shopper journeys today, trends in online and offline shopping, and how to effectively reach shoppers across channels

3 Comments
21 Likes
Statistics
Notes
No Downloads
Views
Total views
4,460
On SlideShare
0
From Embeds
0
Number of Embeds
119
Actions
Shares
0
Downloads
253
Comments
3
Likes
21
Embeds 0
No embeds

No notes for slide

Global Shop, April 2013

  1. 1. welcome  
  2. 2. Nick Jones Lilia Arroyo Flores Molly Garris Enrique MárquezEVP, RETAIL PRACTICE LEAD SVP, STRATEGY DIRECTOR DIRECTOR, DIGITAL STRATEGY SVP, STRATEGY DIRECTOR
  3. 3. A Study of
How Humans Shop"
  4. 4. A Shared Problem Today" Awareness" New News" Relevance" Likeability" Distinctiveness"
  5. 5. Which shoppers matter most?What modes do theseshoppers exhibit?What needs should I addressin each of these modes?Which touch points should Iuse to address these needs?
  6. 6. How Did We DoThis Study?"
  7. 7. 13,400 People 7 Markets 24 Categories 40 Touch points 60 Attitudes 22 Trips and Modes 40 Needs and Motives 132 Shop-alongs 88 Journals
  8. 8. The Categories"
  9. 9. FRANCE GERMANY SPAINCANADA ITALY
  10. 10. Archetypes: I am. .. .. se. Mod Points: I u The 6 Shopper es: I do... Archetypes"Touch N e e d s : I n e e d ...
  11. 11. What We Mean By Archetypes" A shopping mindset rather than a specific individual.! ! !
  12. 12. THINKERS" FEELERS"Seek information Seek fun andto help validate pleasure fromdecisions! Strategic rateg rateg Passi a ass as Passionate shopping! Save Saver ave ve er Exp Explo Expl Explorer DY TREN Qual Quality ual a Opportunistic tunis uni un un Seek Seek Seeker ee ek ntur nture nture tu Adventurer Dollar llar llar r Habit Habitual ab b Defaulter ulte u te ulter Sprin Sprinter pri DOERS" Seek to minimize time and money spent!
  13. 13. I am a THINKER" I am a FEELER" I am a DOER"Strategic Opportunistic DollarSaver Adventurer DefaulterLayers multiple saving Bargain shops just Looks to thestrategies to for spontaneous fun lowest price tomaximize value simplify decisions PRICEQuality Passionate HabitualSeeker Explorer SprinterChecks for quality Shops for the Defaults to usualcredentials thoroughly experience and to choices to minimizeand diligently discover new trends time and effort EXPERT
  14. 14. A World Of Difference" Strategic Passionate Opportunistic Saver Explorer Adventurer 137 129 140 Strategic Dollar Opportunistic Quality Passionate Saver Defaulter Adventurer Habitual Seeker Explorer 122 129 121 Sprinter 175 122 126 Functionally Driven" Emotionally Driven" Note: Index vs. total.!
  15. 15. It’s Important We Remember"The same person can bea different archetype in adifferent category!
  16. 16. Looking At OneArchetype Today"
  17. 17. Shopping Apparel With THEOpportunistic Adventurer"
  18. 18. Opportunistic " Archetype" Effects"Adventurer" Characteristics" 226" Deal Hunter! ! Trend Watcher! Modes! ! ! Social Shopper! Needs! ! ! Impulse Purchases! Touch points! ! Touch / Feel Product! ! Spontaneous Fun! OA"
  19. 19. FROM: Opportunistic" TO: Dollar Defaulter" Adventurer" 226" 158" 146" 92" 122" 82" 81" 58" 67" 35" 34" 27" PRICE DY TREN TREN DY OA! DD! PE! SS! QS! HS! DD! HS! OA! SS! QS! PE!Bargain shops for spontaneous fun! Looks for the lowest price or regular brand to simplify decisions!Note: height based on % size of segment index vs. total!
  20. 20. FROM: Opportunistic" TO: Strategic Saver" Adventurer" 226" 167" 92" 145" 95" 82" 81" 75" 68" 45" 67" 34" DY TREN DY TREN OA! DD! PE! SS! QS! HS! SS! QS! PE! OA! DD! HS!Bargain shops for spontaneous fun! Researches, creates multiple strategies to save money and ! retain quality!Note: height based on % size of segment index vs. total!
  21. 21. FROM: Opportunistic" TO: Passionate Explorer" Adventurer" 226" 222" 92" 158" 82" 81" 128" 67" 59" 57" 34" 44" DY TREN OA! DD! PE! SS! QS! HS! PE! QS! SS! OA! HS! DD!Bargain shops for spontaneous fun! Seeks to discover and experience new trends, quality and value.!Note: height based on % size of segment index vs. total!
  22. 22. Q: "But how can that happen?"A: "How people regard a category affects their mindset & behaviour towards that category"
  23. 23. [ High Risk ] RISK" Answers the question:" [ High Reward ][ Low Reward ] How much risk is there in making a wrong brand decision in this product category?! ©Leo Burnett Co. Inc. 2007 ! [ Low Risk ]
  24. 24. [ High Risk ] [ High Reward ][ Low Reward ] REWARD" Answers the question:" How rewarding is it to think about/choose amongst brands in this product category?! ©Leo Burnett Co. Inc. 2007 ! [ Low Risk ]
  25. 25. [ High Risk ] [ High Reward ][ Low Reward ] Risk Reward n=5,000! [ Low Risk ]
  26. 26. [ High Risk ] HDTV Kitchen Redesign Cell Phones Auto Hotels Banking Sports Equipment Appliances [ High Reward ][ Low Reward ] Car Insurance Organic Food Fashion Casual Dining Cosmetics Beer OTC Canned Food Yogurt Confectionary Cereal Packaged Meat Dairy QSRs Laundry Soda Leo Burnett Co. Inc. 2007 ! [ Low Risk ]
  27. 27. ShoppingModes (I Do)"
  28. 28. What We Mean By Modes"Discrete activities that peopleundertake while shopping!!
  29. 29. Eight Dominant Modes (I Do)! 42%" 29%" Learning! Pit-Stopping! Doing due Filling-in for an diligence! immediate need! 38%" 27%" Go-Getting! Re-Stocking! On a specific Replenishing task! many items! 37%" 23%" Bargain Cruising! Hunting! Passing time 
 Scouting! for fun! for deals! 29%" 14%" Exploring! Changing! Engaging and Altering ! discovering! an existing decision!41! Note: % of people who engage in the trip!
  30. 30. Archetype "[I am]! Strategic Quality Dollar Habitual Opportunistic Passionate Saver Seeker Defaulter Sprinter Adventurer ExplorerLearning!Go-Getting!Bargain Hunting!Pit-Stopping!Exploring!Re-Stocking!Cruising!Changing!Note: DARK – Dominant | MEDIUM - Prevalent | WHITE - Absent
  31. 31. Shopping Apparel With THEOpportunistic Adventurer"
  32. 32. Opportunistic " Trip" Modes" Adventurer" Type" 226" Deal Hunter! ! Trend Watcher! ! Fun! Social Shopper! ! Cruising 
 ! Bargains! for fun! Impulse Purchases! ! ! Inspiration! Scouting Touch / Feel Product! ! ! for the deal! Spontaneous Fun! OA"
  33. 33. Archetype "[I am ]! Strategic Quality Dollar Habitual Opportunistic Passionate Saver Seeker Defaulter Sprinter Adventurer ExplorerModes" Learning! Go-Getting! Bargain Hunting! Pit-Stopping! Exploring! Re-Stocking! Cruising! Changing![ I do ]!
  34. 34. Shopper Needs"
  35. 35. What We Mean By Needs"Motives and goals people havein various shopping modes.!!!!!
  36. 36. 8 Basic Shopper Needs (I Want)! Functional! Rational! Emotional! 38% 
50% " Information! 25% "Best Price! To validate a Treat!Find best savings! decision ! An escape 
 or indulgence !35% " 36% "Flexibility! Advice! 19% !Convenient access Unbiased expert Inspiration!24/7 ! input ! To express my individuality !39% "Efficiency!To minimize time andeffort !35% "Special Offers!Exclusive or 
limited offers !% of people who express the need !
  37. 37. Needs"[Vary By!Archetype] ! Strategic Quality Dollar Habitual Opportunistic Passionate Saver Seeker Defaulter Sprinter Adventurer Explorer Best Price! Efficiency!Special Offers!Flexibility! Information! Advice! A Treat! Inspiration!Note: DARK – Dominant | MEDIUM - Prevalent | LIGHT - Absent
  38. 38. Shopping Apparel With THEOpportunistic Adventurer"
  39. 39. Opportunistic " Needs"Adventurer" Shopping to express individuality 226" (230)! Deal Hunter! ! Trend Watcher! Part of the fun of buying a product ! is immersing myself in the store Social Shopper! environment (174)! ! Impulse Purchases! I shop to feel savvy or ! victorious(154)! Touch / Feel Product! ! I enjoy “hunting” for great bargains Spontaneous Fun! and deals (124) ! OA"
  40. 40. What she 
doesn’t need is asinteresting as whatshe does need…"
  41. 41. Opportunistic " What SheAdventurer" Doesnt Need" 226" Deal Hunter! ! Research (62)! Trend Watcher! ! Expert sources (69)! Social Shopper! ! Peer Info (70)! Impulse Purchases! Sustainability (72)! ! Touch / Feel Product! Quality (85)! ! Spontaneous Fun! Convenience (88)! OA"
  42. 42. It’s Important We Remember"Like Modes… "!Needs vary by category because theRISK REWARD and Archetype varyby category!
  43. 43. When She Redesigns Her Kitchen…"Passionate Explorer" Needs" 228" Expert recommendation (160)! Researcher! Reviews & peer reco’s (152)! ! Get extra perks or services (151)! Quality Obsessed! ! Trend Follower! Impress others (192)! ! Be inspired (179)! Eco Correct! ! High End Brand! Feel sense of accomplishment (171)! ! Validate my decision (161)! Price Insulated! See, touch, try a demo product (148)! PE" !
  44. 44. Archetype "[I am]! Strategic Quality Dollar Habitual Opportunistic Passionate Saver Seeker Defaulter Sprinter Adventurer ExplorerModes" Learning! Go-Getting! Bargain Hunting! Pit-Stopping! Exploring! Re-Stocking! Cruising! Changing![I do]!Needs" Best! Efficiency! Information! Advice! Special Offers! Flexibility! A Treat! Inspiration![I want]! Price!
  45. 45. Touch Points " (I Use)"
  46. 46. What We Mean By Touch Points"Tools and channels people use to meet theirshopping needs!!Some are physical e.g. specific store types!!Others are digital, traditional and even human!!!!!
  47. 47. Touch Points (I Use) 40 Touch Points " 59% " Broadcast Media! 61% " 59% " Passive media! Value Center! Expert Sources! One-stop 
 discount retailers!64%"Promo Vehicles!Tools that deliver !news and offers! 32% " 56%" 55% " Tools to interact
 Specialized Retail! and share! Local Shops!
  48. 48. TouchPoints"[I use]! Strategic Quality Dollar Habitual Opportunistic Passionate Saver Seeker Defaulter Sprinter Adventurer ExplorerPromotional
Vehicles!Value Centers!Expert Sources!Broadcast Media!Specialized Retail!Local
Shops!EngagementTools!
  49. 49. Shopping Apparel With THEOpportunistic Adventurer"
  50. 50. Opportunistic " Touchpoints"Adventurer" Retail website! Mobile! 255" Social Site! Deal Hunter! ! Mag/Newsp/Radio! Trend Watcher! ! ! Social Shopper! Cruising for fun! ! Impulse Purchases! ! Department! Touch / Feel Product! Value Centre ! Discount! Spontaneous Fun! Supercentre! OA" Scouting for the deal!
  51. 51. Archetype "[I am]! Strategic Quality Dollar Habitual Opportunistic Passionate Saver Seeker Defaulter Sprinter Adventurer ExplorerModes" Learning! Go-Getting! Bargain Hunting! Pit-Stopping! Exploring! Re-Stocking! Cruising! Changing![ I do]!Needs" Best Efficiency Information Advice Special Offers Flexibility A Treat Inspiration[I want]! PriceTouch Promo! Expert ! Broadcast Local! EngagementPoint" Vehicles! Value Centers! Sources! Media! Specialized Retail! Shops! Tools![I use]!
  52. 52. What Did We Learn"
  53. 53. Key Findings"1.  Archetype effects everything" ! People fall into six distinct shopping archetypes (mindsets) that effect how they view and shop a given category.!2. "Shopping journeys typically involve more than one mode" "" "High risk and high reward categories have much longer and more complex journeys than we imagined.!Risk Reward, Quantitative, n=5000 regular brand users and brand decision makers !
  54. 54. Key Findings"3.  Multiple, rather than singular needs are the norm for shoppers regardless of category." "" "Every archetype has dominant and secondary needs, so not all are of equal importance to you or them.!4.  Not every archetype is created equally when it comes to touch points." !Every archetype does not require the same number of touch points to influence behaviour.! !!Risk Reward, Quantitative, n=5000 regular brand users and brand decision makers !
  55. 55. What Does This 
All Look Like"
  56. 56. What Does ThisProvide Us"
  57. 57. Which SHOPPERS matter most! Drive Efficiency! !What MODES these shoppers exhibit!What NEEDS have to be addressed! & " !Which TOUCH POINTS matter most! Effectiveness!
  58. 58. Turning Shoppers" Into Buyers"
  59. 59. Hispanic population growth projected to outpace ethnic groups over the next 40 years Projected U.S. Population Growth from 2010 - 2050 +167% +142% +42% +1% +56% White Total Non-Hispanic Black Asian HispanicSource: Nielsen State of the Hispanic Consumer Report: The Hispanic Market Imperative
  60. 60. U.S. Latinos are 52 million strong 2010-2015 Estimates 1,151,228 born every year 95,936 born every month 3,152 born every day 131 born every hourSource: Geoscape: American Marketscape Data Stream 2010 Series
  61. 61. Hispanics are a young population Median Age 17.6 17.3 17.1 28 37 15.6 14.0 13.6 12.6 12.8 11.8 11.4percentage 10.6 10.5 8.7 7.8 6.8 5.6 3.6 2.3 < 5 years 5 to 14 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 years years years years years years years years + Non-Hispanic Whites Hispanics
  62. 62. Latinos are young and connected Watch 33 hours Send/receive 941 Stream 6:15 hours of TV per week texts per month of video per monthSource: Nielsen
  63. 63. Hispanics are connected 90% 81% 57% 47% 46% 33% 31% 18% Hispanic General Population
  64. 64. Hispanics have influence
  65. 65. Hispanics are the 13th largest economy in the world Ahead of ... Poland Argentina Greece Israel South Africa NetherlandsSource:Selig center of Economic Studies/University of Georgia 2009Central Intelligence Agency-World FactBook
  66. 66. Hispanics have enormous purchase power 51 million 50% growth Hispanics in in purchasing the U.S. power by 2015 2010 2015 $1 Trillion buying $1.5 Trillion buying power powerSource: 2012 Nielsen State of the Hispanic Consumer Report
  67. 67. Nothing HappensUntil it Happens at the Store…
  68. 68. A void in the market Accepted The most Hispanic comprehensive tool Shopper for understanding Learnings Latino shoppers
  69. 69. Banking Cereal Appliances Cosmetics Cell Phones and Carriers Hotels FashionLaundry Car Insurance Beer Confectionary Yogurt SodaCanned OTC Food 15 categories
  70. 70. [ High Risk ] Computer Hotels Banking Appliances [ High Reward ][ Low Reward ] Car Insurance Cosmetics Fashion Beer Confectionary OTC Canned Food Yogurt Cereal Dairy Laundry Soda [ Low Risk ]
  71. 71. [ High Risk ] Computer Computer [ High Reward ][ Low Reward ] Hair Fashion Products Fem Care Cereal Fashion Hair Products Cereal Fem Care [ Low Risk ]
  72. 72. Archetype dominance 450 2% 90 9% 11% 6 19% 450 13 21% 15% 6% 20% 12% 90200 22% 38% 25% 66 Strategic Quality Dollar Habitual Opportunistic Passionate Saver Seeker Defaulter Sprinter Adventurer Explorer
  73. 73. The Question is… Why?
  74. 74. Shopping is complex “In order to win with Latino Shoppers, brands need to understand the Mindset and Strong Heritage that influences the way they eat, clean, cook, and ultimately how they buy and consume goods.”Source: Forbes, “Big Data Shows Hispanics Will Change Business Models”
  75. 75. KeyConsiderations
  76. 76. Consumer is not boss. CULTURE is boss.22
  77. 77. For LatinosShopping is their playground
  78. 78. The playground 45% 45% 375 index 284 index 32% 36% 200 index 338 index I enjoy shopping like to hear & I like to try new I want to be the give opinions & with my children products 1st to have it. write reviews Multi- Multi- Multi- Multi- generational sensorial dimensional touchpoint
  79. 79. Store
  80. 80. Meet Social Expectations vs.Accomplish Individual Dreams
  81. 81. Mindsets Typically shopped Pharmacy Beer Cereal “needs”Index Laundry Dairy Canned FoodTo General Market 125 Packaged Meat Soda Fresh Cell Sports Phones EquipmentIndex Fashion “wants” ElectronicsTo General Market 139 Kitchen Cosmetics Redesign
  82. 82. The Habitual Sprinter shopping journey
  83. 83. The Passionate Explorer shopping journey
  84. 84. The Challenge They go to different stores to accomplish their goals. But they can be one and the same person. Habitual Passionate Sprinter Explorer
  85. 85. The opportunity: save time shopping to spend time shopping. Capture both mindsets and be the place that helps Hispanics take care of their “basic needs” so they can spend time on their “fun wants”. All in the same store.
  86. 86. Shopping is a SOCIAL activity.32
  87. 87. Latinos are social
  88. 88. Shopping is a social activity 48% 29% 37% 155 index 36% 217 index 200 index 290 index Shopping is meant to Social media is Word of mouth the key enabler Share opinions be done with others is key of collaboration and reviews
  89. 89. Fashion
  90. 90. [ High Risk ] [ High Reward ][ Low Reward ] Fashion Fashion [ Low Risk ]
  91. 91. The dominant shoppers Fashion
  92. 92. Opportunistic Adventurer Fashion Passionate Explorer
  93. 93. The tension vs Compete Collaborate
  94. 94. The tension vs Ideal thing Right thing
  95. 95. Recommendations Social influencers bring inspiration and possibilities
  96. 96. Recommendations Leverage peer-to-peer’s influence before, during and after the purchase42
  97. 97. Recommendations Make it easy for her to see what her friends like Uniqlo digital hangers show how many people like each garment43
  98. 98. Mobile & social media Make it easy for her to see what her friends like Help people by using Help a few experience technology to bring the latest products trends to life44
  99. 99. Value means MORE THAN low price.45
  100. 100. 46
  101. 101. Value does not mean buying cheap. It means getting more than what you pay for. 61% 55% 139 index 145 index 49% 48% 45% 258 index 200 index 128 index The like to touch, feel They judge productWon’t buy a product Multi-touchpoints They want to get over lower quality and smell a product quality by product inform decisions tailored advice andeven if it is on sale before buying packaging when shopping recommendations Multi- touchpointsNot willing to inform better Trust their Visual cues Recommendationscompromise decisions senses matter are important
  102. 102. Laundry
  103. 103. Making the right choice is serious business A wrong purchase Wants as muchWants to make sure decision carries information asshe gets more than frustration as she possible to make she pays for feels she is sure she makes affecting her family safe bets
  104. 104. Before going to the store In the laundry aisle “I leave detergents for the “I find out about end. It is my space to smell products from TV.” and have some time for myself. It is like choosing a personal perfume that you “I need to know the wear on your clothes.” product, know it will give results, it is what I want.” “I make sure a product “I start to read the details of the works, or I look for products that interest me - the someone to talk to me packaging, the pictures...” about the product.”
  105. 105. Minimize risk!
  106. 106. Avoid the packageregret effect!
  107. 107. Get her to the top of the social shopping game leaderboard
  108. 108. Make it risk free Hispanics are leveraging digital incentives. Let them try the product.
  109. 109. Help her choose the right product Gain mobile ad drove key brand engagement and helped shoppers find the right scent
  110. 110. Help her choose the right product
  111. 111. Reward her for influencing othersTesco Share and Earn gives users rewards for sharingtheir purchases Give her more incentive to share
  112. 112. You are leaving money on the table.Having a Hispanic strategy won’talienate. It will enhance yourmainstream strategy.Lead. Learn. Enlarge.1+1=3. Use differences to discover,validate or bring dimension to yourfindings.The new mainstream is already here.
  113. 113. gracias.
  114. 114. Everything but the norm: Global Trends 2013Molly Garris
  115. 115. Ultimately, the path topurchase has changed.
  116. 116. People are shopping more often, in more placesand across more channels.
  117. 117. 4 inspiration key efficiency shoppingvalue needs assurance
  118. 118. efficiency
  119. 119. GET IN/ out quickly efficiency simply make A PURCHASE FIND SPECIFICHabitual brand/productSprinter
  120. 120. TRENDS ‣ Hybrid formatsefficiency ‣ Alternative forms of check out and payment ‣ New ways to fulfill orders / pick up goods / deliver goods
  121. 121. Make Visits Faster and More Relevant
  122. 122. Get In and Out Quickly
  123. 123. Long LinesDisappear
  124. 124. Even Wallets are Going Away
  125. 125. 24/7 Access
  126. 126. Beat Showrooming:Buy Online, Pick Up in Store
  127. 127. Buy Online,Pick Up 24/ 7
  128. 128. How about Same Day Delivery?
  129. 129. Auto-Delivery
  130. 130. assurance
  131. 131. UNBIASED advice assurance Weigh PROS/CONS see, TOUCH,EXPERT Quality Seeker Passionate Explorer demo, TRY
  132. 132. TRENDS ‣ Better understanding qualityassurance ‣ Research tools ‣ Social Shopping
  133. 133. Offer Transparency
  134. 134. Offer Traceability
  135. 135. Bring in the Tablets
  136. 136. Have the Experts On Hand
  137. 137. Let them Snoop
  138. 138. Enable them to Poll Friends
  139. 139. Provide Purchase Protection
  140. 140. Challenge theCompetitionHead On
  141. 141. value
  142. 142. WORTH ofa product PRICEor service Special OFFERS value PRICEStrategic Dollar Opportunistic Saver Defaulter Adventurer
  143. 143. TRENDS‣ Discount Stores and Private Labels value‣ Deals and Pricing Strategies‣ Going Beyond Price
  144. 144. Aldi and Lidl Gain Share
  145. 145. Dollar StoresCash In 11,000 Stores!
  146. 146. Retailers are Forced to Price Match
  147. 147. Innovative Pricing Strategiesare Being Explored
  148. 148. But isn’t enough ENOUGH?
  149. 149. Retailers Must AddValue in Fresh Ways
  150. 150. New site, KinderStuff, also Addresses Little Needs
  151. 151. New Amazon site,Aggregift, Aids inGroup Gifting
  152. 152. The Brands (and Frats)are Catching On
  153. 153. Brands Let Consumers Weigh In
  154. 154. Product Innovation is Being Pushed
  155. 155. The UltimateGoal is not just toPush Sales butto Gain Loyalty
  156. 156. inspiration
  157. 157. EMOTIONAL needs a TREAT inspiration EXPERIENCEPassionate Explorer
  158. 158. TRENDS‣ Better and more interactive ways to learn about and select products inspiration‣ A fun or more unique way to shop‣ The “Wow” factor
  159. 159. Open a World of Flavor
  160. 160. Relax and Recharge with the Family
  161. 161. Ease Fitting Room Frustrations
  162. 162. Have a Destination,not a Dressing Room
  163. 163. Dial up the Wow
  164. 164. Brands areHarnessing theExcitement too
  165. 165. Finding Meansto Engage withCustomers inUnforgettableWays
  166. 166. ExperiencesDon’t NecessarilyMean CostlyExecutions
  167. 167. Or Just for the Tech Savvies
  168. 168. Have Fun, Be Memorable
  169. 169. There’s no silver bullet. In order to get ahead, start by: ‣ Better understanding your shoppers, their behaviors and needs ‣ Activate the right touch points ‣ Implement tests to gather actionable learnings
  170. 170. Nick Jones Lilia Arroyo Flores Molly Garris Enrique MárquezEVP, RETAIL PRACTICE LEAD SVP, STRATEGY DIRECTOR DIRECTOR, DIGITAL STRATEGY SVP, STRATEGY DIRECTOR nick.jones@arcww.com lilia.arroyo-flores@leoburnett.com molly.garris@arcw.com enrique.marquez@lapizusa.com 312.220.4533 312.220.6391 312.220.5228 312.220.5433
  171. 171. thank you

×