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Following Change on Facebook: Issue 8 - Timeline
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Following Change on Facebook: Issue 8 - Timeline

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In September 2011, Facebook announced Timeline its f8 conference. After a few delays, timeline was released to the public in December. For now, users must activate Timeline in order to see it. A …

In September 2011, Facebook announced Timeline its f8 conference. After a few delays, timeline was released to the public in December. For now, users must activate Timeline in order to see it. A user-controlled roll-out means that adoption will be gradual at first, but brands need to be prepared to engage with early adopters and the rest of the user base when they convert to timeline. This also is an opportunity for brands to help users learn about Timeline and possibly help shape early experiences and behaviors with it.

This one-pager provides a quick overview of what timeline means for consumers and brands and includes a few examples for inspiration.

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  • Hello,
    How are you doing and how is life down there in your Country? I guess you are having good time. My name is Cordelia . I would love to be communicating with you for a mutual and well established friendship. I am really consumed by your profile, giving me the impression that you will be a type i desire to have as a friend. Pleas i will like you to write me back on my email address(ask4pretycordelia@hotmail.com) so that we can share our photos and experience of life and every other things in common with each other. I will wait to hear from you.

    Take care of yourself.
    Cordelia
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • 1. Following Change on Facebook – TimelineWhat it Means for Users What it Means for Brands How Brands integrate with Users’ TimelinesProfiles evolve to scrapbooks. Users will shift from reporting A new dynamic for brands on Facebook. Brands shift from content Create opportunities for participation with your brand that can(posts about what’s happening now) to storytelling (curating the creators to experience architects. manifest in interesting ways on users’ Timelines.content of their lives – past, present, and future). Develop experiences that provide value to users, help them Think beyond actions on Facebook. Look for opportunities toApps and verbs help make users’ Timelines more interesting enhance their Timelines, and engage with brands. express real-world actions online and opportunities on mobile andand enable sharing and discovery with friends. other digital sites.Examples Bring real-world actions and self expressions to Facebook. Apps that seamlessly integrate real-world actions with Timeline are still in development and will likely emerge in early 2012. These apps will allow users to frictionlessly share and show off their real-world activities. Take Nike+ for example. The current app requires the user to publish the results of theirCreate unique ways to enhance a run and each post has the same format. ATimeline. future version that takes advantage ofABC targeted fans of its shows to inform fans Timeline might create a variety of differentof cover photos available for their use. The stories and visuals from the user’s data.post also educated fans on how to switch toTimeline.Users that upload a new cover photo showoff their love for their favorite shows at thetop of their profile and generate a story ontheir Timeline. Help users enhance their Timeline while sharing and discovering with friends. Spotify’s Facebook integration provides frictionless sharing for users by posting the music they are listening to on Spotify to their Timeline. Friends can easily discover new For more information on Timeline, check out: music by listening to it directly from a post. https://www.facebook.com/about/timeline Following Change on Facebook, Vol 1, Issue 8 December 2011 © Leo Burnett / Arc Worldwide Contact: Marina Molenda 312-220-5465 / Twitter: @marina81

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