Following Change on Facebook: fMC - This Evolution's Impact on Brands
by Leo Burnett on Mar 01, 2012
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February 29, 2012 was the inaugural Facebook Marketing Conference (fMC). ...
February 29, 2012 was the inaugural Facebook Marketing Conference (fMC).
Announced were product evolutions in Pages and Ads that will change the way brands engage with consumers forever. The key takeaway is the emphasis on storytelling – how a brand tells its story and expresses itself through the participation of people. The scale, relevance, and reach Facebook provides for those stories is unprecedented."
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