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  • Dream Weaver 24 May 2012, 01:41 PM Leo Burnett and Digitas joined forces to create an interactive on-screen cinema experience for Sprint. The 40-second Public Service Announcement, airing in over 1,000 NCM Movie Theaters, encourages patrons to turn off their mobile device during the movie in exchange for reward — a personalized cell phone “dream.” The custom “dream” is generated over the [...]
  • Owning it at the Effies 24 May 2012, 11:20 AM Last night, the Leo Burnett Group stole the show at the 44th Annual Effie Awards. The group was honored with more golds than any other agency, and had four campaigns up for the prestigious, Grand Effie. At the conclusion of the evening, the Leo Burnett Group was named the second most effect agency in North [...]
  • Ice Ice Baby: Leo Burnett Moscow’s New Campaign for S7 Airlines 23 May 2012, 06:27 PM Our cohorts at Leo Burnett Moscow have created an interactive print campaign for S7 Airlines. The campaign “Russia. Where the Cold is Cool”, caters to the European tourism market, where there’s a push to promote routes from Europe to Russia. The series of print ads were created with thermochromic ink, revealing stereotypical, I’m wearing a [...]
  • #BigOmaha, Big Ideas 22 May 2012, 03:48 PM As you may have noticed, Burnett went to Nebraska to unearth some entrepreneurial insights not from farmers, but from startups and innovators across the Midwest, and actually across the US. Check out some of our top interviews below and view the whole conversation on Vimeo.
  • Nine Pencils at One Show 15 May 2012, 10:23 AM Leo Burnett Worldwide brought home nine Pencils at the fourth annual One Show Awards. Leo Burnett Worldwide 2012 One Show Award wins include: Gold Pencils One Show Design Elections Ontario “Elections Ontario” – Design: Corporate Identity (Leo Burnett Toronto) One Show Interactive Montblanc International “The Beauty of a Second” – Interactive: Craft – Typography (Leo [...]