Welcome to Tomorrowland:

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Presentation to the Mid-Atlantic MRA on how emerging technologies will change the insights function over the next 10 years.

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  • Economics: Cheaper, Faster, BetterTechnology: SM, Mobile, Converged Lifestyle, Quantified SelfNew competitors: Consultancies, Data giants, Marketing Agencies, DIY, SMClient demands: Holistic, emotional, ROI, multi-focusHuman Capital: Changing skill setsConsumers: Engagement, Socialization, Fun, Rewards
  • Attitudinal – what do you think, what choice would you make, what do you like, what do you not like.Behavioral – what did you do, what would you do, product usage, lifestyle, transactional data such as IRI, loyalty data, CRM dataIntrinsic – values, motivations, emotions, personality traits
  • The data is moving through networks. These are just a few of the companies that are able to catch HORIZONTAL information.Network providers – all the data runs through there.Platform providers – the data is structured through there.Access points – the data runs through there.Aggregators and resellers are keen to develop data from these providers.
  • Welcome to Tomorrowland:

    1. 1. WELCOME TO TOMORROWLAND
    2. 2. • Economic • Technology • Competitors • Clients • Staff skills • Consumers UNDER PRESSURE
    3. 3. CONSUMER DATA Attitudinal Intrinsic Behavioral
    4. 4. Subhead A LOOK OVER THE HORIZON
    5. 5. Subhead
    6. 6. Subhead “THINGS” CONNECTED TO THE INTERNET
    7. 7. Subhead IT’S REALLY BIG DATA
    8. 8. QUANTIFIED SELF
    9. 9. Subhead WEARABLE TECH
    10. 10. 3D PRINTING
    11. 11. INNOVATION CROWDSOURCING
    12. 12. OPEN RATINGS
    13. 13. Subhead COGNITIVE COMPUTING
    14. 14. Subhead EMOTIONAL MEASUREMENT
    15. 15. BIOMETRIC MEASUREMENT
    16. 16. THE NEW VOCABULARY
    17. 17. THANK YOU! Feel free to contact me if you have any questions or comments: Leonard Murphy Senior Partner, Gen2 Advisors Editor-in-Chief, GreenBook Blog gen2advisors.com P: 770-985-4904 M: 678-232-7691 lmurphy@gen2advisors.com S: lennymurphyrhr T: @lennyism GreenBook Blog | GRIT

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