Building The SocialBrand:Using Social Media for Business &Personal Brand Building in LATAMLeonard MurphyEditor & Senior Pa...
What is Social Media?
The Web of Global Interconnectedness
A Taxonomy of Social Platforms
Why Does It Matter?
The Holy Trinity
What about Latin America?
Is Latin America Really Into Social Media?
Are Brands In Latin America Using It?
Which Brands Are Leveraging It Best?
Why Do Consumers Care?
Examples: Frito-Lay Uses Facebook for Co-Creation
Examples: Evian Creates a Viral Meme
Examples: Old Spice Engages A New Generation
Examples: Heineken Uses Research Games
Transform Your BrandMARKETING IS NO LONGER ABOUT CONVINCING
OK, So Where Do I Start?
It’s All About Sharing
Good Old Creativity & Smarts Is Required
The Drivers of the Social Brand
The Blog: The Hub Of Social InfluenceGraphic by David Armano, EVP, Global Innovation & Integration at Edelman Digital.
Your blog
Facebook
LinkedIn
Twitter
Google+
Quora
Pinterest
KLOUT
A Long Term Investment
Utilities & Add-ons
Hootsuite
Building YOUR Social Brand
Social Media Is About Building Bridges“Networking is not about hunting. It is about  farming. It’s about cultivating relat...
Your Branding Strategy Who do you want to reach? Why? What do you want them to do? How can you help them? How will yo...
Where Are Your Key Influencers? LinkedIn Facebook Twitter Flickr Pinterest Amazon reviews Google+ Forums
Building A Profile Use consistent, friendly, professional profilephoto Your face No kids or pets Create consistent one...
Building Presence Blogs/podcasts                       Twitter    Post thoughtfully on a regular       Re-Tweet releva...
Social Media Branding Rules
The Dynamics Of Influence
The Formula For Success[[C (content) x S (sharing) = R (reach)]       x [T (trust)]= I (influence)]]        +[CF (customer...
Thank You!Leonard Murphywww.greenbookblog.orgwww.gen2advisors.comTwitter: LennyismSkype: lennymurphyrhr
Building The Social Brand: Using Social Media for Business & Personal Brand Building in LATAM
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Building The Social Brand: Using Social Media for Business & Personal Brand Building in LATAM

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My workshop presentation at Universidad del Desarrollo in Chile on brand building using social media.

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Building The Social Brand: Using Social Media for Business & Personal Brand Building in LATAM

  1. 1. Building The SocialBrand:Using Social Media for Business &Personal Brand Building in LATAMLeonard MurphyEditor & Senior PartnerGreenBook / Gen2 Advisors
  2. 2. What is Social Media?
  3. 3. The Web of Global Interconnectedness
  4. 4. A Taxonomy of Social Platforms
  5. 5. Why Does It Matter?
  6. 6. The Holy Trinity
  7. 7. What about Latin America?
  8. 8. Is Latin America Really Into Social Media?
  9. 9. Are Brands In Latin America Using It?
  10. 10. Which Brands Are Leveraging It Best?
  11. 11. Why Do Consumers Care?
  12. 12. Examples: Frito-Lay Uses Facebook for Co-Creation
  13. 13. Examples: Evian Creates a Viral Meme
  14. 14. Examples: Old Spice Engages A New Generation
  15. 15. Examples: Heineken Uses Research Games
  16. 16. Transform Your BrandMARKETING IS NO LONGER ABOUT CONVINCING
  17. 17. OK, So Where Do I Start?
  18. 18. It’s All About Sharing
  19. 19. Good Old Creativity & Smarts Is Required
  20. 20. The Drivers of the Social Brand
  21. 21. The Blog: The Hub Of Social InfluenceGraphic by David Armano, EVP, Global Innovation & Integration at Edelman Digital.
  22. 22. Your blog
  23. 23. Facebook
  24. 24. LinkedIn
  25. 25. Twitter
  26. 26. Google+
  27. 27. Quora
  28. 28. Pinterest
  29. 29. KLOUT
  30. 30. A Long Term Investment
  31. 31. Utilities & Add-ons
  32. 32. Hootsuite
  33. 33. Building YOUR Social Brand
  34. 34. Social Media Is About Building Bridges“Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.”Dr. Ivan Misner, NY bestselling author & founder of BNI
  35. 35. Your Branding Strategy Who do you want to reach? Why? What do you want them to do? How can you help them? How will you know when you’vesucceeded? What are your current marketinggoals?
  36. 36. Where Are Your Key Influencers? LinkedIn Facebook Twitter Flickr Pinterest Amazon reviews Google+ Forums
  37. 37. Building A Profile Use consistent, friendly, professional profilephoto Your face No kids or pets Create consistent one-line bio Create consistent one-paragraph bio Use www.knowem.com to save nameacross SNS Capture your name, brand, or as close asyou can get to it.
  38. 38. Building Presence Blogs/podcasts  Twitter  Post thoughtfully on a regular  Re-Tweet relevant, useful content basis on relevant topics  Reply promptly  Comment on relevant blogs  Twitter events with hashtag  submit podcast comments  Participate in Follow Friday Facebook  LinkedIn  Like  Comment on LinkedIn group  Comment posts/discussions  Join Facebook events  Link your blog, twitter, travel schedule to your profile  Share Facebook events  Like, comment, & forward posts  Invite more people to Facebook events
  39. 39. Social Media Branding Rules
  40. 40. The Dynamics Of Influence
  41. 41. The Formula For Success[[C (content) x S (sharing) = R (reach)] x [T (trust)]= I (influence)]] +[CF (customer focus)]] = SBE (social brand equity)
  42. 42. Thank You!Leonard Murphywww.greenbookblog.orgwww.gen2advisors.comTwitter: LennyismSkype: lennymurphyrhr

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