AIM Conference Keynote
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AIM Conference Keynote

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My presentation at the Chilean Market Research Association 1st Annual Congress.

My presentation at the Chilean Market Research Association 1st Annual Congress.

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AIM Conference Keynote Presentation Transcript

  • 1. Transformation:Where Market Research Is Headed & HowWe Can Thrive In A Changing WorldLeonard MurphyEditor & Senior PartnerGreenBook / Gen2 Advisors
  • 2. The Drivers of Change
  • 3. The New Social Paradigm
  • 4. Anyone Anyplace Anytime
  • 5. Latin America Mobile Uses
  • 6. Latin America Social Media
  • 7. Big Data Is Big Business
  • 8. An Industry in Transition
  • 9. New Methods Used In 2011 Note: Among research buyers (n=149) and research suppliers (n=669).
  • 10. Planned 2012 Method Usage Note: Among research buyers (n=149) and research suppliers (n=669).
  • 11. Quant QualThe New Competitive Set Consulting Analytics
  • 12. Defining The Future
  • 13. Predictions for MR by 2015
  • 14. Predictions for MR in 2015
  • 15. The Goal: Minority Report http://www.youtube.com/watch?v=oBaiKsYUdvg
  • 16. Transformational Thinking 1. Client Needs & Expectations 2. People Skills and Capabilities 4. Process 3. Technology Enablers
  • 17. What Clients Want
  • 18. The Skills For Success
  • 19. FUTURIST ANTHROPOLOGIST JOURNALISTFuture MR Profile CONSULTANT STRATEGIST ANALYST
  • 20. Behavioral Economics NeuroscienceDefining Approaches Predictive Analytics Text Analytics
  • 21. Triangulating for Success
  • 22. Creating a New Vision
  • 23. Thank You!Leonard Murphywww.greenbookblog.orgwww.gen2advisors.comTwitter: LennyismSkype: lennymurphyrhr