AIM Conference Keynote

2,373 views

Published on

My presentation at the Chilean Market Research Association 1st Annual Congress.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,373
On SlideShare
0
From Embeds
0
Number of Embeds
1,591
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

AIM Conference Keynote

  1. 1. Transformation:Where Market Research Is Headed & HowWe Can Thrive In A Changing WorldLeonard MurphyEditor & Senior PartnerGreenBook / Gen2 Advisors
  2. 2. The Drivers of Change
  3. 3. The New Social Paradigm
  4. 4. Anyone Anyplace Anytime
  5. 5. Latin America Mobile Uses
  6. 6. Latin America Social Media
  7. 7. Big Data Is Big Business
  8. 8. An Industry in Transition
  9. 9. New Methods Used In 2011 Note: Among research buyers (n=149) and research suppliers (n=669).
  10. 10. Planned 2012 Method Usage Note: Among research buyers (n=149) and research suppliers (n=669).
  11. 11. Quant QualThe New Competitive Set Consulting Analytics
  12. 12. Defining The Future
  13. 13. Predictions for MR by 2015
  14. 14. Predictions for MR in 2015
  15. 15. The Goal: Minority Report http://www.youtube.com/watch?v=oBaiKsYUdvg
  16. 16. Transformational Thinking 1. Client Needs & Expectations 2. People Skills and Capabilities 4. Process 3. Technology Enablers
  17. 17. What Clients Want
  18. 18. The Skills For Success
  19. 19. FUTURIST ANTHROPOLOGIST JOURNALISTFuture MR Profile CONSULTANT STRATEGIST ANALYST
  20. 20. Behavioral Economics NeuroscienceDefining Approaches Predictive Analytics Text Analytics
  21. 21. Triangulating for Success
  22. 22. Creating a New Vision
  23. 23. Thank You!Leonard Murphywww.greenbookblog.orgwww.gen2advisors.comTwitter: LennyismSkype: lennymurphyrhr

×