• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Maryland Racing Plan
 

Maryland Racing Plan

on

  • 371 views

A plan submitted to Maryland horse racing officials and groups in the summer of 2011 for improving the sport of horse racing in the state.

A plan submitted to Maryland horse racing officials and groups in the summer of 2011 for improving the sport of horse racing in the state.

Statistics

Views

Total Views
371
Views on SlideShare
370
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Maryland Racing Plan Maryland Racing Plan Presentation Transcript

    • Maryland Racing Plan 1
    • Table of Contents • • • • • • • • • • • • • Introduction: Current Issues Section I: Daily Racing Schedule Section II: Wagering Menu Section III: Takeout Section IV: Annual Racing Schedule Section V: Stakes Realignment Section VI: Marketing Section VII: Internet & Mobile Enhancements Section VIII: Handicapping Contests Section IX: Facilities Upgrades Section X: Five Year Plan Section XI: Contact Information Appendices 2
    • Introduction: Current Issues Return to Table of Contents Go To Next Section 3
    • Current Issues • Declining wagering handle. • Declining on-track attendance. • Stagnant field size. • Lower quality of racing. • Negative reputation within the horseplayer community. • Less than ideal time to market of new technological enhancements. 4
    • Strategy – Resolving Current Issues • Modifying the daily post times and wagering menu. • Modifying the takeout structure. • Reducing the number of race days coupled with a realignment of the annual racing calendar. • Modifying the positioning and purse levels of existing stakes races and creating new stakes races. • Creating incentives for new fans to come to the track and more importantly to make current horseplayers feel appreciated. • Embracing new technology and implementing it in the appropriate manner. 5
    • Section I: Daily Racing Schedule Return to Table of Contents Go To Next Section Go To Previous Section 6
    • Post Times 7
    • Post Times • Move the normal first post to 2:00 pm for February through October. • Move the normal first post to 1:00 pm for November (due to end of daylight savings time). • Move the twilight first post to 5:00 pm. • Run 9 races per day. • Run a race every 22 minutes. • Exceptions to the above are Preakness and Maryland Million Day. Return to Previous Page 8
    • Normal Post Times and Wagering Menu – Feb. to Oct. Post Times & Wagering Menu - 9 Races - Normal Post - February to October R1 R2 R3 R4 R5 R6 R7 R8 R9 2:00 PM 2:22 PM 2:44 PM 3:06 PM 3:28 PM 3:50 PM 4:12 PM 4:36 PM 4:58 PM WPS WPS WPS WPS WPS WPS WPS WPS WPS EX EX EX EX EX EX EX EX EX TRI TRI TRI TRI TRI TRI TRI TRI TRI SPR SPR SPR SPR SPR SPR SPR SPR SPR DD DD DD DD DD DD DD DD H5 P3 P3 P3 P3 P3 P3 P3 P4 P8 P5 9
    • Normal Post Times and Wagering Menu – Nov. Post Times & Wagering Menu - 9 Races - Normal Post - November R1 R2 R3 R4 R5 R6 R7 R8 R9 1:00 PM 1:22 PM 1:44 PM 2:06 PM 2:28 PM 2:50 PM 3:12 PM 3:36 PM 3:58 PM WPS WPS WPS WPS WPS WPS WPS WPS WPS EX EX EX EX EX EX EX EX EX TRI TRI TRI TRI TRI TRI TRI TRI TRI SPR SPR SPR SPR SPR SPR SPR SPR SPR DD DD DD DD DD DD DD DD H5 P3 P3 P3 P3 P3 P3 P3 P4 P8 P5 10
    • Twilight Post Times and Wagering Menu Post Times & Wagering Menu - 9 Races - Twilight Post R1 R2 R3 R4 R5 R6 R7 R8 R9 5:00 PM 5:22 PM 5:44 PM 6:06 PM 6:28 PM 6:50 PM 7:12 PM 7:36 PM 7:58 PM WPS WPS WPS WPS WPS WPS WPS WPS WPS EX EX EX EX EX EX EX EX EX TRI TRI TRI TRI TRI TRI TRI TRI TRI SPR SPR SPR SPR SPR SPR SPR SPR SPR DD DD DD DD DD DD DD DD H5 P3 P3 P3 P3 P3 P3 P3 P4 P8 P5 11
    • Preakness Post Times and Wagering Menu Post Times & Wagering Menu - 13 Races - Preakness R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 Allowance (Dirt-Sprint) Allowance (Turf-Route) Allowance (Dirt-Route) Allowance (Turf-Sprint) Deputed Testamony Starter S. Chick Lang S. James W. Murphy S. Allaire DuPont Distaff MD Sprint H. Gallorette H. Pimlico Special H. Dixie S. Preakness S. 11:00 AM 11:30 AM 12:00 PM 12:30 PM 1:00 PM 1:35 PM 2:10 PM 2:45 PM 3:25 PM 4:05 PM 4:45 PM 5:25 PM 6:20 PM WPS WPS WPS WPS WPS WPS WPS WPS WPS WPS WPS WPS WPS EX EX EX EX EX EX EX EX EX EX EX EX EX TRI TRI TRI TRI TRI TRI TRI TRI TRI TRI TRI TRI TRI SPR SPR SPR SPR SPR SPR SPR SPR SPR SPR SPR SPR SPR DD DD DD DD DD DD DD DD DD DD DD DD H5 P3 P3 P3 P3 P3 P3 P3 P3 P3 P3 P3 P4 P4 P8 P5 P4 • Race numbers highlighted in orange are dirt races and in green are turf races. • Race names highlighted in blue are for males, in pink are for females and in both are either depending on potential field size. 12
    • MD Million Post Times and Wagering Menu Post Times & Wagering Menu - 11 Races - Maryland Million R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 MD Million Starter S. (1M-Dirt-$12,500k) 12:00 PM WPS EX MD Million Starter S. (1M-Dirt-$12,500k-F&M) 12:30 PM WPS EX MD Million Lassie S. 1:00 PM WPS EX MD Million Nursery S. 1:30 PM WPS EX MD Million Oaks 2:00 PM WPS EX MD Million Turf Sprint H. 2:30 PM WPS EX Halftime Show - Concert MD Million Sprint H. 3:45 PM WPS EX MD Million Ladies S. 4:15 PM WPS EX MD Million Distaff H. 4:45 PM WPS EX MD Million Turf S. 5:15 PM WPS EX MD Million Classic S. 5:45 PM WPS EX TRI TRI TRI TRI TRI TRI SPR SPR SPR SPR SPR SPR DD DD DD DD DD DD P3 P3 P3 P3 P3 P3 P4 TRI TRI TRI TRI TRI SPR SPR SPR SPR SPR DD DD DD DD P3 P3 P3 P5 P4 P8 • Race numbers highlighted in orange are dirt races and in green are turf races. • Race names highlighted in blue are for males and in pink are for females. 13
    • Strategy - Post Times • Moving the normal first post to 2:00 pm will attract more handle from the Midwest and West Coast. • Moving the twilight first post to 5:00 pm will increase on track attendance and attract more handle from the Midwest and West Coast. • Running a race every 22 minutes will reduce the total time from the first race to the last race to just under 3 hours and be more in line with the four major sports in the United States. – NFL Average is 3:05 – MLB Average is 2:51 – NHL Average is 2:19 – NBA Average is 2:18 14
    • Strategy – Twilight Racing • Twilight racing will be conducted on Friday’s in June and July. • After the last race a free concert will be held. – This strategy has been successful at both Del Mar and Hollywood Park. – Will be the opportunity to draw in new young fans. – Will also be the opportunity to draw more regular fans that can not attend the races during the day due to work engagements. 15
    • Laurel Turf Course 16
    • Laurel Turf Course • The turf course at Laurel is 142 feet wide, roughly double the width of an average American turf course. • The turf course can currently accommodate six total layouts and two simultaneous layouts. • Each of the layouts can handle up to 14 horse fields. 17
    • Strategy – Laurel Turf Course • Eliminate the six total layouts and two simultaneous layouts. • Increase the maximum field size to 18 horses for route races. • Increase the maximum field size to 16 horses for sprint races. • Move the rail out as necessary to avoid wear and tear but also to maintain the field sizes above. • Card at least four turf races per day, but strive for five or six if there is adequate demand. Return to Previous Page 18
    • Benefits – Laurel Turf Course • The larger field sizes will lead to higher average payouts on all wager types. • The higher average payouts will lead to increased handle. • The increased handle will lead to higher purses. • The higher purses will lead to increased quality of runners. • The increased quality of runners will lead to further increased handle. • The further increased handle will lead to even higher purses. 19
    • Benefits – Laurel Turf Course (cont.) • This may sound like a fantasy, but… • The horseplayers around the country have a plethora of tracks to choose from and most will flock to the tracks with the highest quality fields and the largest fields. • In conjunction with the strategy presented in the next section this fantasy can and will become a reality in the next few years. 20
    • Section II: Wagering Menu Return to Table of Contents Go To Next Section Go To Previous Section 21
    • Wagering Menu Current Wagering Menu Wager Type Win Place Show Exacta Trifecta Superfecta High 5 Daily Double Pick 3 Pick 4 Pick 5 Min Bet $1.00 $1.00 $1.00 $1.00 $0.50 $0.10 $1.00 $1.00 $0.50 $0.50 $0.50 Min Entries ? ? ? ? ? ? ? N/A N/A N/A N/A Proposed Wagering Menu Wager Type Win Place Show Exacta Trifecta Superfecta High 5 Daily Double Pick 3 Pick 4 Pick 5 Pick 8 Min Bet $0.50 $0.50 $0.50 $0.50 $0.50 $0.10 $0.50 $0.50 $0.50 $0.50 $0.50 $0.05 Min Entries 2 3 4 4 6 10 12 N/A N/A N/A N/A N/A Return to Previous Page 22
    • Strategy – Minimum Wagering Amounts • Set the minimum wager amounts on WPS, Exacta, Super High Five and Daily Double to $0.50. • Keep the minimum wager amounts on Trifecta, Pick 3, Pick 4 and Pick 5 at $0.50. • Keep the minimum wager amount on the Superfecta at $0.10. • Set the minimum wager amount on the Pick 8 to $0.05. Return to Previous Page 23
    • Strategy – Wager Types • Offer the vertical wager types based on minimum field size listed in the chart at the beginning of this section in order to avoid small pool size and cannibalization. • Offer the Super High Five on the last race of the day as long as the field size meets the minimum requirements. • Offer Rolling Daily Doubles and Pick 3’s. • Add the new “Jackpot 8” to the daily wagering menu. 24
    • Strategy – “Jackpot 8” Addition • Will be offered on the last eight races of the day. • $0.05 minimum wager amount. • First wager type in the country to offer a $0.05 minimum. • First wager type in the country with a single digit takeout of 8%. • Players must select the winner in each of the 8 races, this is not a Place Pick 8. • Payout of 75% to tickets with all 8 winners selected and 25% to tickets with 7 winners selected. • If there are no perfect tickets than 75% of the pool will be carried over to the next day and 25% will be paid to the tickets with the most correct winners selected. 25
    • “Jackpot 8” vs. $2.00 Pick 6 Laurel Pimlico Retama Avg Field Size 7.82 8.00 8.17 8.50 9.00 9.50 10.00 10.50 10.62 11.00 11.50 12.00 P8 vs P6 1.5 1.6 1.7 1.8 2.0 2.3 2.5 2.8 2.8 3.0 3.3 3.6 • The chart compares the degree of difficulty of selecting the correct combination in the “Jackpot 8” against the $2.00 Pick 6. • At Laurel it would be 1.5x harder to win the “Jackpot 8” versus a $2.00 Pick 6. • At Pimlico it would be 1.7x harder to win the “Jackpot 8” versus a $2.00 Pick 6. • Retama currently has the largest average field size in the country. 26
    • Benefits – “Jackpot 8” • Lowest minimum wager amount in the country. • Lowest takeout rate in the country. • Will generate more carryovers than the Pick 6 due to the higher degree of difficulty. • Would appeal to all levels of horseplayers. – Novice players: low base wager amount with potentially large payout, similar to lottery or slot machines. – Experienced players: low takeout with the potential for carryovers on a regular basis which will produce large pools in a short amount of time. 27
    • Section III: Takeout Return to Table of Contents Go To Next Section Go To Previous Section
    • The Effect of Takeout on Handle
    • Takeout vs. Handle • Economic studies have proven that increasing takeout (or taxes) results in lower wagering handle (or revenue). • Three recent examples follow illustrating this correlation, two with increased takeout and one with decreased takeout. 30
    • Takeout Example #1 – Laurel Pick 4 • The takeout % for the Pick 4 at Laurel was: – 2006 = 14% – 2007 = 10% – 2008 = 14% – 2009 = 25.75% – 2010 = 25.75% • The data used for this example is the Pick 4 pools at the August meets from 2006 to 2010. 31
    • Takeout Example #1 – Laurel Pick 4 Laurel Park P4 Pool Size vs. Takeout % 15,000 30% 12,500 25% 10,000 20% 7,500 15% Avg P4 Pool Takeout $ 5,000 10% 2,500 Takeout % 5% - 0% August '06 August '07 August '08 August '09 August '10 32
    • Takeout Example #1 – Laurel Pick 4 • From 2006 to 2010: – Takeout increased from 14% to 25.75%. – The average Pick 4 pool decreased 53%. – The average takeout dollars generated decreased 13%. – The one year takeout was lowered handle increased 16%. • Simple conclusions: – Higher takeout resulted in decreased handle. – Higher takeout lowered profits generated for the racetrack. – Higher takeout is, therefore, a lose-lose situation. 33
    • Takeout Example #2 – Tampa Bay Pick 4 • The takeout % for the Pick 4 at Tampa Bay was: – 2008 = 20% – 2009 = 20% – 2010 = 19% – 2011 = 18% • The data used for this example is the late Pick 4 for the first two weeks of February from 2008 to 2011. 34
    • Takeout Example #2 – Tampa Bay Pick 4 Tampa Bay P4 Pool Size vs Takeout % 90,000 22% 75,000 21% 60,000 20% 45,000 19% Avg P4 Pool Takeout $ 30,000 18% 15,000 Takeout % 17% - 16% February '08 February '09 February '10 February '11 35
    • Takeout Example #2 – Tampa Bay Pick 4 • From 2009 to 2011: – Takeout was reduced from 20% to 18%. – The average Pick 4 pool increased by 97%. – The average takeout dollars generated increased by 77%. • Simple conclusion: – Lower takeout resulted in increased handle. – Lower takeout generated more profit for the racetrack. – Lower takeout is, therefore, a win-win situation. 36
    • Takeout Example #3 – California Increased Takeout % • Takeout rates were increased at Los Alamitos in 2010. – Halfway through 2010 the handle was down 27%. • California increased takeout rates for exactas and daily doubles from 20% to 22.68% and for all other exotic wagers from 20% to 23.68% at the end of 2010. – Total handle per race at the 2011 Santa Anita meet decreased by 11.6%. – Total average daily handle at the 2011 Hollywood Park meet decreased by 2.4%, although without the new reduced takeout P5 which added over $200k per day to the totals the decrease would have been 4.5%. • California recently decided to pursue lower takeout rates due to the drop in handle at all meets since the above changes were implemented. 37
    • Takeout Modifications
    • Strategy - Takeout % Single Race WPS Exacta Trifecta Superfecta Super High 5 Current 18.00% 21.00% 25.75% 25.75% 25.75% Lowest 15.00% 18.50% 19.00% 19.00% 15.00% Proposed 10.00% 11.00% 11.00% 12.00% 12.00% Multi-Race Daily Double Pick 3 Pick 4 Pick 5 Pick 6 Pick 8 Current 21.00% 25.75% 25.75% 18.00% 25.75% N/A Lowest 12.00% 12.00% 14.00% 12.00% 12.00% N/A Proposed 11.00% 11.00% 12.00% 12.00% N/A 8.00% Average 23.25% 14.85% 11.00% • Current is the current takeout rate for Maryland tracks. • Lowest is the lowest takeout rate in the country. • Proposed is the proposed takeout rate for Maryland tracks. • The goal is to lower takeout rates across the board in order to have the lowest or be equal to the lowest rates in the country for each wager type. • A drastic reduction will likely stimulate increased handle quicker than an incremental reduction and will put Maryland at the forefront of takeout reduction. Return to Previous Page 39
    • Takeout Reform • The opportunity to reform takeout to reasonable levels is now. • Other tracks/states have been or will be lowering takeout on some or all of their wagers. • Rather than following the lead of others why not create a positive image within the industry by not just lowering takeout marginally on a few wager types but instead lowering it radically on all wager types. • A 2% reduction in takeout at Tampa Bay Downs nearly doubled the Pick 4 pools in two years, imagine what an 8% to 15% reduction would do to all of the pools at Laurel, Pimlico and Timonium. 40
    • Wagering Menu & Takeout Re-evaluation • Review the pool sizes of each wager type one year after the aforementioned modifications have been made. • If pool sizes have increased no changes need to be made. • If pool sizes have been stagnant or decreased on a certain wager type then that wager type may need to be eliminated from the wagering menu. 41
    • Section IV: Annual Racing Schedule Return to Table of Contents Go To Next Section Go To Previous Section
    • 2011 Maryland Racing Calendar JANUARY SUN MON TUE WED FEBRUARY THU FRI SAT SUN MON 1 TUE WED MARCH THU FRI SAT 1 2 3 4 SUN MON 5 TUE WED APRIL THU FRI SAT 1 2 3 4 SUN MON TUE WED THU FRI 5 SAT 1 2 2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12 3 4 5 6 7 8 9 9 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19 10 11 12 13 14 15 16 16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26 17 18 19 20 21 22 23 23 24 25 26 27 28 29 27 28 27 28 29 30 31 24 25 26 27 28 29 30 30 31 MAY SUN MON TUE WED JUNE THU FRI SAT SUN MON 1 2 3 4 5 6 9 10 11 12 13 14 5 6 15 16 17 18 19 20 21 12 22 23 24 25 26 27 28 19 29 30 31 26 WED 7 8 TUE JULY THU FRI SAT SUN MON TUE WED 1 2 3 8 9 10 11 3 4 5 6 13 14 15 16 17 18 10 11 12 20 21 22 23 24 25 17 18 19 27 28 29 30 24 25 26 FRI 4 7 AUGUST THU SAT 1 2 7 8 9 13 14 15 20 21 22 27 28 29 SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 13 16 14 15 16 17 18 19 20 23 21 22 23 24 25 26 27 30 28 29 30 31 31 SEPTEMBER SUN MON TUE WED OCTOBER THU FRI SAT 1 2 SUN MON TUE WED NOVEMBER THU FRI SAT 3 4 5 6 7 8 9 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 MON 1 10 11 SUN 30 TUE WED DECEMBER THU FRI SAT 1 2 3 4 SUN MON TUE WED 5 THU FRI SAT 1 2 3 LRL PIM 32 TIM TOTAL 7 154 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31 30 115 2 31 CNL SIM ONLY DARK 32 177 2 43
    • Maryland Racing Dates • The 2011 racing dates span nearly the entire calendar year with the only break coming in the summer. – Higher attendance is more likely in the summer when the weather is warmer and people take more time off work and/or go out more often. – No summer racing results in underutilization of the turf course at Laurel. – The current horse population does not support year round racing as it did in the past. – To coincide with other major sports it would make more sense to have a defined “season” rather than a year round schedule. 44
    • 2011 Maryland Racing Calendar – Revised JANUARY SUN MON TUE WED FEBRUARY THU FRI SAT SUN MON 1 TUE WED MARCH THU FRI SAT 1 2 3 4 SUN MON 5 TUE WED APRIL THU FRI SAT 1 2 3 4 SUN MON TUE WED THU FRI 5 SAT 1 2 2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12 3 4 5 6 7 8 9 9 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19 10 11 12 13 14 15 16 16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26 17 18 19 20 21 22 23 23 24 25 26 27 28 29 27 28 27 28 29 30 31 24 25 26 27 28 29 30 30 31 MAY SUN MON TUE WED JUNE THU FRI SAT SUN MON 1 2 3 4 5 6 9 10 11 12 13 14 5 6 15 16 17 18 19 20 21 12 22 23 24 25 26 27 28 19 29 30 31 26 WED 7 8 TUE JULY THU FRI SAT SUN MON TUE WED 1 2 3 8 9 10 11 3 4 5 6 13 14 15 16 17 18 10 11 12 20 21 22 23 24 25 17 18 19 27 28 29 30 24 25 26 FRI 4 7 AUGUST THU SAT 1 2 7 8 9 13 14 15 20 21 22 27 28 29 SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 13 16 14 15 16 17 18 19 20 23 21 22 23 24 25 26 27 30 28 29 30 31 31 SEPTEMBER SUN MON TUE WED OCTOBER THU FRI SAT 1 2 SUN MON TUE WED NOVEMBER THU FRI SAT 3 4 5 6 7 8 9 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 MON 1 10 11 SUN 30 TUE WED DECEMBER THU FRI SAT 1 2 3 4 SUN MON TUE WED 5 THU FRI SAT 1 2 3 LRL PIM 28 TIM TOTAL 7 140 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31 30 105 2 31 CNL SIM ONLY DARK ? 187-223 2 45
    • Maryland Racing Dates - Revised • The revised racing dates implement the “season” mentality. – No racing after Thanksgiving weekend through early February, essentially establishing a two month “offseason.” • The revised racing dates are placed to most effectively utilize the facilities at both Laurel and Pimlico. – Three day race weeks in the winter and late fall when there is no turf racing. – Four day race weeks in the spring, summer and early fall when there is turf racing. – No racing in Maryland from the last week of July through most of August to avoid competing with Saratoga and Del Mar. • Still allows sharing of the horse population with Colonial Downs. • Also provides a mid year break for horses in Maryland should the trainers choose not to ship to Colonial Downs or other Mid-Atlantic tracks. 46
    • 2012 Maryland Racing Calendar – Proposed JANUARY SUN MON 1 TUE WED FEBRUARY THU FRI SAT 2 3 4 5 6 SUN MON TUE WED 7 MARCH THU 1 FRI SAT 2 3 SUN MON TUE WED APRIL THU 4 FRI 1 SAT 2 3 SUN 1 MON TUE WED THU FRI SAT 2 3 4 5 6 7 8 9 10 11 12 13 14 5 6 7 8 9 10 11 4 5 6 7 8 9 10 8 9 10 11 12 13 14 15 16 17 18 19 20 21 12 13 14 15 16 17 18 11 12 13 14 15 16 17 15 16 17 18 19 20 21 22 23 24 25 26 27 28 19 20 21 22 23 24 25 18 19 20 21 22 23 24 22 23 24 25 26 27 28 29 30 31 26 27 28 29 25 26 27 28 29 30 31 29 30 MAY SUN MON TUE WED JUNE THU FRI SAT 1 2 3 4 SUN MON TUE JULY WED THU FRI 5 SAT SUN MON TUE WED AUGUST THU FRI SAT 1 2 1 2 3 4 5 6 SUN MON TUE WED 7 THU FRI SAT 1 2 3 4 6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11 13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18 20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25 27 28 29 30 31 24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 31 SEPTEMBER SUN MON TUE WED OCTOBER THU FRI SAT SUN 1 MON TUE WED NOVEMBER THU FRI SAT 1 2 3 4 5 SUN MON TUE WED 6 DECEMBER THU FRI SAT 1 2 SUN MON TUE WED THU FRI SAT 3 1 2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10 2 3 4 5 6 7 8 9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15 16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22 23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29 30 31 30 LRL PIM 105 28 TIM TOTAL 7 140 CNL SIM ONLY DARK ? 186-223 2 Return to Previous Page 47
    • Section V: Stakes Realignment Return to Table of Contents Go To Next Section Go To Previous Section
    • Goals – Stakes Realignment • Increase field size of stakes races. • Raise the quality (grades) of the stakes races. • Maximize wagering handle. • Maximize on track attendance. 49
    • Stakes Divisions • • • • • • • • • • 2YO Turf 3UP Sprint 3UP F&M Sprint 3UP Turf Sprint 3UP Dirt Mile 3UP Turf Mile 3UP Turf Mile (F&M) 3UP Classic 3UP Marathon Maryland Stakes 50
    • 2YO Turf Division Go To Stakes Division Index
    • 2YO Graded/Listed Turf Stakes – National Schedule 2YO Turf Track Race CD BC JUVENILE FILLIES TURF CD BC JUVENILE TURF SAR SAR BEL BEL LAUREL FUTURITY SELIMA KEE KEE BOURBON S. JESSAMINE S. HOL HOL GENEROUS S. MIESQUE S. January 16 23 30 6 February 13 20 27 6 March 13 20 27 3 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 CONTINENTAL MILE JUNIOR CHAMPION LRL LRL 9 7 August 14 21 28 PG JOHNSON WITH ANTICIPATION S. MISS GRILLO S. PILGRIM S. MTH MTH 2 4 September 11 18 25 2 9 October 16 23 30 X X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X Races highlighted in pink are for F&M Races in italics are listed stakes 52
    • Strategy – 2YO Turf Division • Move the Laurel Futurity and Selima to 7/16 . 53
    • 2YO Turf Stakes – East Coast Current Schedule Proposed Schedule • • • • • • • • • • • • • • • • • • • • 8/20 – Continental Mile (MTH) 8/27 – Junior Champion (MTH)(F) 8/31 – PG Johnson (SAR)(F) 9/1 – With Anticipation (SAR) 10/2 – Miss Grillo (BEL) 10/2 – Pilgrim (BEL) 10/8 – Laurel Futurity (LRL) 10/9 – Bourbon (KEE) 10/13 – Jessamine (KEE) 10/15 – Selima (LRL) 7/16 – Laurel Futurity (LRL) 7/16 – Selima (LRL)(F) 8/20 – Continental Mile (MTH) 8/27 – Junior Champion (MTH)(F) 8/31 – PG Johnson (SAR)(F) 9/1 – With Anticipation (SAR) 10/2 – Miss Grillo (BEL) 10/2 – Pilgrim (BEL) 10/13 – Jessamine (KEE) 10/15 – Selima (LRL) • Moving the Laurel Futurity and Selima on 7/16 will fill the void of stakes races for two year olds prior to August and avoid competing against the Belmont and Keeneland races. 54
    • 3UP Sprint Division Go To Stakes Division Index
    • 3UP Graded Sprints – National Schedule 3UP Graded Sprints Track Race CD BREEDERS' CUP SPRINT AQU AQU AQU BEL SAR SAR BEL BEL AQU MR. PROSPECTOR S. GP SPRINT CHAMPIONSHIP S. SMILE SPRINT H. OP KEE CD CD KEE PALOS VERDES S. SAN CARLOS H. POTRERO GRANDE S. LOS ANGELES H. TRIPLE BEND H. BING CROSBY S. PAT O'BRIEN S. ANCIENT TITLE S. VERNON O. UNDERWOOD S. 6 February 13 20 27 6 March 13 20 27 3 COUNT FLEET H. COMMONWEALTH S. CHURCHILL DOWNS S. ARISTIDES S. PHOENIX S. SA SA SA HOL HOL DMR DMR OSA HOL January 16 23 30 GENERAL GEORGE H. MARYLAND SPRINT H. DEFRANCIS DASH GP GP CRC 9 TOBOGGAN S. TOM FOOL H. CARTER H. TRUE NORTH H. ALFRED G. VANDERBILT H. FOREGO S. VOSBURGH S. BOLD RULER H. FALL HIGHWEIGHT H. LRL PIM LRL 2 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X 56
    • Strategy – 3UP Sprint Division • Move the General George to St. Patrick’s Day (3/17) and increase the purse to $300k. • Cross promote the General George and a St. Patrick’s Day celebration (discounted beer, Irish food, etc.). • Keep the MD Sprint Handicap on Preakness day and increase the purse to $200k. 57
    • Strategy – 3UP Sprint Division (cont.) • Move the DeFrancis Dash to July 4th and increase the purse to $600k. • Cross promote the DeFrancis Dash and 4th of July celebration (cookout on the apron, discounted beer, fireworks after the final race, etc.). • Market the 3 race series as the MD Sprint Series with a bonus for: – – – – Winning all 3 races and the BC Sprint ($400k) Winning all 3 races ($200k) Winning 2/3 races and the BC Sprint ($200k) Winning 2/3 races ($100k) 58
    • 3UP Graded Sprints – East Coast Current Schedule Proposed Schedule • • • • • • • • • • • • • • • • 1/15 – Mr. Prospector (GP) 1/22 – Toboggan (AQU) 2/12 – GP Sprint Championship (GP) 2/21 – General George (LRL) 3/5 – Tom Fool (AQU) 4/9 – Carter (AQU) 5/21 – MD Sprint (PIM) 6/11 – True North (BEL) 1/15 – Mr. Prospector (GP) 1/22 – Toboggan (AQU) 2/12 – GP Sprint Championship (GP) 3/5 – Tom Fool (AQU) 3/17 – General George (LRL) 4/9 – Carter (AQU) 5/21 – MD Sprint (PIM) 6/11 – True North (BEL) • Moving the General George to St. Patrick’s Day will allow runners from Gulfstream to run and provide 3 weeks rest until the Carter. 59
    • 3UP Graded Sprints – East Coast (cont.) Current Schedule Proposed Schedule • • • • • • • • • • • • • • • • 6/11 – True North (BEL) 7/9 – Smile Sprint (CRC) 8/7 – Vanderbilt (SAR) 9/3 – Forego (SAR) 10/1 – Vosburgh (BEL) 10/22 – DeFrancis Dash (LRL) 10/29 – Bold Ruler (BEL) 11/5 – BC Sprint 6/11 – True North (BEL) 7/4 – DeFrancis Dash (LRL) 7/9 – Smile Sprint (CRC) 8/7 – Vanderbilt (SAR) 9/3 – Forego (SAR) 10/1 – Vosburgh (BEL) 10/29 – Bold Ruler (BEL) 11/5 – BC Sprint • Moving the DeFrancis Dash to 4th of July will fill the gap between the True North and Vanderbilt and allow Mid-Atlantic/Northeastern based horses to stay closer to home rather than shipping to Calder for the Smile Sprint and avoid competing against the Vosburgh, Bold Ruler and BC Sprint. 60
    • 3UP F&M Sprint Division Go To Stakes Division Index
    • Scenario #1
    • 3UP Graded Sprints F&M – National Schedule 3UP Graded Sprints - F&M Track Race CD BREEDERS' CUP F&M SPRINT AQU BEL BEL SAR SAR BEL XTRA HEAT S. BARBARA FRITCHIE H. SAFETLY KEPT S. GP GP GP CRC SUGAR SWIRL S. HURRICANE BERTIE S. INSIDE INFORMATION S. PRINCESS ROONEY H. KEE CD CD KEE SANTA MONICA S. LAS FLORES H. A GLEAM H. RANCHO BERNARDO H. 6 March 13 20 27 CHICAGO H. SA SA HOL DMR February 13 20 27 MADISON S. HUMANA DISTAFF S. WINNING COLORS S. TCA S. AP 6 3 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 ENDINE S. LRL LRL LRL January 16 23 30 7 August 14 21 28 PID MASTERS S. DEL 9 DISTAFF H. VAGRANCY H. BED O' ROSES H. HONORABLE MISS H. BALLERINA S. GALLANT BLOOM H. PID 2 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X X X 63
    • Strategy #1 – 3UP F&M Sprint Division • Create the Xtra Heat Handicap at 7f with a purse of $200k and run the race on 7/23. • Cross promote the Xtra Heat Handicap and a “Summer Celebration” (cookout on the apron, discounted beer, etc.) on closing day of the Laurel summer meet. • Move the Barbara Fritchie to 10/8 and increase the purse to $300k. • Market the day as Maryland BC preview day (more details to follow). Return to Previous Page 64
    • Strategy #1 – 3UP F&M Sprint Division (cont.) • Reinstitute the Safetly Kept at 7f with a purse of $500k and run the race on closing day of the Laurel fall meet 11/26. • Market the 3 race series as the MD Filly Sprint Series with a bonus for: – – – – Winning all 3 races and the BC Sprint or BC F&M Sprint ($300k) Winning all 3 races ($150k) Winning 2/3 races and the BC Sprint or BC F&M Sprint ($150k) Winning 2/3 races ($75k) 65
    • 3UP Graded Sprints F&M – East Coast Current Schedule Proposed Schedule • • • • • • • • • • • • • • • • • • • • • 2/19 – Barbara Fritchie ……….. 7/3 – Bed O’ Roses 7/9 – Princess Rooney 8/7 – Honorable Miss 8/20 - Endine 8/28 – Ballerina 9/10 – Presque Isle Masters 9/24 – Gallant Bloom 11/4 – Breeder’s Cup F&M Sprint 7/3 – Bed O’ Roses 7/9 – Princess Rooney 7/23 – Xtra Heat 8/7 – Honorable Miss 8/20 - Endine 8/28 – Ballerina 9/10 – Presque Isle Masters 9/24 – Gallant Bloom 10/8 – Barbara Fritchie 11/4 – Breeder’s Cup F&M Sprint 11/26 – Safetly Kept • Moving the Barbara Fritchie to 10/8 will create a prep for East Coast runners closer to the BC. • Running the new Xtra Heat on 7/23 will provide 4 weeks rest for the Endine and 5 weeks rest for the Ballerina and allow Mid-Atlantic/Northeastern based horses to stay closer to home rather than shipping to Calder for the Princess Rooney. • Running the Safetly Kept on Thanksgiving weekend will fill the void of no graded sprints for F&M after the BC. 66
    • Scenario #2
    • 3UP Graded Sprints F&M – National Schedule 3UP Graded Sprints - F&M Track Race CD BREEDERS' CUP F&M SPRINT AQU BEL BEL SAR SAR BEL BARBARA FRITCHIE H. GP GP GP CRC SUGAR SWIRL S. HURRICANE BERTIE S. INSIDE INFORMATION S. PRINCESS ROONEY H. KEE CD CD KEE SANTA MONICA S. LAS FLORES H. A GLEAM H. RANCHO BERNARDO H. 6 March 13 20 27 CHICAGO H. SA SA HOL DMR February 13 20 27 MADISON S. HUMANA DISTAFF S. WINNING COLORS S. TCA S. AP 6 3 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 ENDINE S. LRL January 16 23 30 7 August 14 21 28 PID MASTERS S. DEL 9 DISTAFF H. VAGRANCY H. BED O' ROSES H. HONORABLE MISS H. BALLERINA S. GALLANT BLOOM H. PID 2 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X 68
    • Strategy #2 – 3UP F&M Sprint Division • Move the Barbara Fritchie to 10/8 and increase the purse to $300k. • Market the day as Maryland BC preview day (more details to follow). Return to Previous Page 69
    • 3UP Graded Sprints F&M – East Coast Current Schedule Proposed Schedule • • • • • • • • • • • • • • • • • • • 2/19 – Barbara Fritchie ……….. 7/3 – Bed O’ Roses 7/9 – Princess Rooney 8/7 – Honorable Miss 8/20 - Endine 8/28 – Ballerina 9/10 – Presque Isle Masters 9/24 – Gallant Bloom 11/4 – Breeder’s Cup F&M Sprint 7/3 – Bed O’ Roses 7/9 – Princess Rooney 8/7 – Honorable Miss 8/20 - Endine 8/28 – Ballerina 9/10 – Presque Isle Masters 9/24 – Gallant Bloom 10/8 – Barbara Fritchie 11/4 – Breeder’s Cup F&M Sprint • Moving the Barbara Fritchie to 10/8 will create a prep for East Coast runners closer to the BC. 70
    • 3UP Turf Sprint Division Go To Stakes Division Index
    • 3UP Graded/Listed Turf Sprints – National Schedule 3UP TURF SPRINTS Track Race CD BREEDERS' CUP TURF SPRINT BEL DAYTONA S. MONROVIA S. SENSATIONAL STAR IRISH O'BRIEN LAS CIENEGAS H. SAN SIMEON H. SENATOR KEN MADDY H. MORVICH H. 6 March 13 20 27 3 SHAKERTOWN S. GIANTS CAUSEWAY TURF SPRINT S. ARLINGTON SPRINT WOODFORD S. FRANKLIN COUNTY SA SA SA SA SA SA OSA OSA February 13 20 27 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 X NEARCTIC KEE KEE CD AP KEE KEE 6 THE VERY ONE JIM MCKAY TURF SPRINT LAUREL DASH WO January 16 23 30 PARX SPRINT JENNIE WADE PA GOVERNORS CUP TURF MONSTER H. TURF AMAZON PIM PIM LRL 9 JAIPUR S. PRX PEN PEN PRX PRX 2 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X X X X X Races highlighted in pink are for F&M Races in italics are listed stakes with a purse of at least $100k 72
    • Strategy – 3UP Turf Sprint Division • Move the Very One from Black Eyed Susan day to 5/14. • Move the Jim McKay Turf Sprint from Black Eyed Susan day at Pimlico to Memorial Day at Laurel. • Move the Laurel Dash to 10/8. • Market the day as Maryland BC Preview day (more details to follow). Return to Previous Page 73
    • 3UP Graded/Listed Turf Sprints – East Coast/Midwest Current Schedule Proposed Schedule • • • • • • • • • • • • • • • • • • • • 4/16 – Shakertown (KEE) 4/23 – Giant’s Causeway (KEE)(F&M) 5/7 – Turf Sprint (CD) 5/20 – Jim McKay Turf Sprint (PIM) 5/20 – The Very One (PIM)(F&M) 6/18 – Parx Sprint (PRX) 7/16 – Arlington Sprint (AP) 7/16 – Jaipur (BEL) 7/29 – Jennie Wade (PEN)(F&M) 7/30 – PA Governors Cup (PEN) 4/16 – Shakertown (KEE) 4/23 – Giant’s Causeway (KEE)(F&M) 5/7 – Turf Sprint (CD) 5/14 – The Very One (PIM)(F&M) 5/28 – Jim McKay Turf Sprint (LRL) 6/18 – Parx Sprint (PRX) 7/16 – Arlington Sprint (AP) 7/16 – Jaipur (BEL) 7/29 – Jennie Wade (PEN)(F&M) 7/30 – PA Governors Cup (PEN) • Moving the Very One from Black Eyed Susan day to 5/14 will allow horses from KEE to run back. • Moving the Jim McKay Turf Sprint to Memorial Day will provide an extra week after the Turf Sprint at CD and leave three weeks to the Parx Sprint. 74
    • 3UP Graded/Listed Turf Sprints – EC/MW (continued) Current Schedule Proposed Schedule • • • • • • • • • • • • • • 9/5 – Turf Monster (PRX) 9/5 – Turf Amazon (PRX)(F&M) 10/8 – Woodford (KEE) 10/14 – Franklin County (KEE)(F&M) 10/16 – Nearctic (WO) 10/29 – Laurel Dash (LRL) 11/5 – BC Turf Sprint 9/5 – Turf Monster (PRX) 9/5 – Turf Amazon (PRX)(F&M) 10/8 – Laurel Dash (LRL) 10/8 – Woodford (KEE) 10/14 – Franklin County (KEE)(F&M) 10/16 – Nearctic (WO) 11/5 – BC Turf Sprint • Move the Laurel Dash to 10/8 to fill the void on the East Coast for turf sprinters between September and the BC Turf Sprint and to avoid competing with the BC Turf Sprint. 75
    • 3UP Dirt Mile Division Go To Stakes Division Index
    • 3UP Graded Stakes (7f-8.5f) – National Schedule 3UP Dirt Mile Track Race CD BC DIRT MILE AQU BEL BEL SAR BEL BEL AQU HAL'S HOPE S. GP SPRINT CHAMP S. GULFSTREAM PARK H. SPEND A BUCK H. FG OP KEE LS CD CD AP LS TP CD MINESHAFT H. RAZORBACK H. COMMONWEALTH S. TEXAS MILE S. ALYSHEBA S. CHURCHILL DOWNS S. HANSHIN CUP H. LONE STAR PARK H. TP FALL CHAMP S. ACK ACK H. SA SA SA HOL GG HOL DMR EMD DMR SAN PASQUAL S. SAN FERNANDO S. SAN CARLOS H. MERVYN LEROY H. BERKELEY S. TRIPLE BEND H. SAN DIEGO H. LONGACRES MILE H. PAT O'BRIEN S. 6 February 13 20 27 GENERAL GEORGE H. MARYLAND MILE H. GP GP GP CRC January 16 23 30 6 March 13 20 27 3 April 10 17 24 1 8 May 15 22 29 SALVATOR MILE S. LRL LRL 9 CARTER H. WESTCHESTER S. METROPOLITAN H. FOREGO S. KELSO H. BOLD RULER H. CIGAR MILE H. MTH 2 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X 77
    • Strategy – 3UP Dirt Mile Division • Create the Maryland Mile with a purse of $250k and run the race on 7/23. • Cross promote the Maryland Mile and a “Summer Celebration” (cookout on the apron, discounted beer, etc.) on closing day of the Laurel summer meet. 78
    • 3UP Graded Stakes (7f-8.5f) – East Coast Current Schedule Proposed Schedule • • • • • • • • • • • 4/30 – Westchester (BEL) 5/30 – Metropolitan Handicap (BEL) 7/2 – Salvatore Mile (MTH) 9/3 – Forego (SAR) 10/1 – Kelso (BEL) 4/30 – Westchester (BEL) 5/30 – Metropolitan Handicap (BEL) 7/2 – Salvatore Mile (MTH) 7/23 – Maryland Mile (LRL) 9/3 – Forego (SAR) 10/1 – Kelso (BEL) • Running the new Maryland Mile will fill the void between the Salvatore Mile and the Forego for the middle distance handicap division. 79
    • 3UP Turf Mile Division Go To Stakes Division Index
    • 3UP Graded Turf Miles – National Schedule 3UP Turf Mile Track Race CD BREEDERS' CUP MILE BEL BEL BEL SAR FORT LAUDERDALE S. CANADIAN TURF S. TAMPA BAY S. APPLETON S. MIAMI MILE H. FG KEE CD KEE COLONEL E. R. BRADLEY H. MAKER'S MARK MILE S. FIRECRACKER H. SHADWELL TURF MILE S. SA SA SA HOL GG HOL HOL DMR OSA HOL THUNDER ROAD H. FRANK E. KILROE MILE H. ARCADIA S. INGLEWOOD H. SAN FRANCISCO MILE S. AMERICAN H. SHOEMAKER MILE S. DEL MAR MILE H. OAK TREE MILE S. CITATION H. 6 February 13 20 27 6 March 13 20 27 3 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 MARYLAND TURF MILE GP GP TAM GP CRC January 16 23 30 OCEANPORT S. CLIFF HANGER S. LRL 9 FORT MARCY S. POKER S. JAIPUR S. FOURSTARDAVE H. MTH MTH 2 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X X X X 81
    • Strategy – 3UP Turf Mile Division • Create the Maryland Turf Mile with a purse of $250k and run the race on 10/8. • Market the day as Maryland BC Preview day (more details to follow). Return to Previous Page 82
    • 3UP Graded Turf Miles – East Coast/Midwest Current Schedule Proposed Schedule • • • • • • • 9/4 – Cliffhanger (MTH) 10/8 – Shadwell Turf Mile (KEE) 11/5 – BC Mile 9/4 – Cliffhanger (MTH) 10/8 – Maryland Turf Mile (LRL) 10/8 – Shadwell Turf Mile (KEE) 11/5 – BC Mile • Create the Maryland Turf Mile and run it on 10/8 to fill the void of no prep races in the MidAtlantic/Northeast for the BC Mile. 83
    • 3UP Turf Mile Division (F&M) Go To Stakes Division Index
    • 3UP Graded Turf Miles (F&M) – National Schedule 3UP Turf Mile F&M Track Race CD BREEDERS' CUP MILE BEL BEL BEL SAR BEL MARSHUA'S RIVER S. ENDEAVOUR S. HONEY FOX S. KEE CD LS CD KEE BUENA VISTA H. WILSHIRE H. ROYAL HEROINE MILE S. PALOMAR H. LAS PALMAS H. MATRIARCH S. February 13 20 27 JENNY WILEY S. CD DISTAFF TURF MILE S. OUIJA BOARD DISTAFF H. MINT JULEP H. FIRST LADY S. SA HOL HOL DMR OSA HOL 6 6 March 13 20 27 3 April 10 17 24 GALLORETTE H. DAHLIA GP TAM GP January 16 23 30 1 8 May 15 22 29 VIOLET S. PIM PIM 9 BEAUGAY S. JUST A GAME S. NOBLE DAMSEL S. BALLSTON SPA S. ATHENIA S. MTH 2 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X 85
    • Strategy – 3UP Turf Mile Division (F&M) • Shorten the distance of the Gallorette to 1 mile and increase the purse to $150k. • Move the Dahlia from 4/23 at Pimlico to 7/2 at Laurel and increase the purse to $150k. 86
    • 3UP Graded Turf Miles (F&M) – East Coast/Midwest Current Schedule Proposed Schedule • • • • • • • • • • • • • • • • • • • 4/16 – Jenny Wiley (KEE) 4/23 – Dahlia (PIM) 5/7 – Beaugay (BEL) 5/7 – CD Distaff Turf Mile (CD) 5/21 – Gallorette (PIM) 5/30 – Ouija Board (LS) 5/30 – Violet (MTH) 6/11 – Just a Game (BEL) 6/11 – Mint Julep (CD) 8/27 – Ballston Spa (SAR) 5/7 – Beaugay (BEL) 5/7 – CD Distaff Turf Mile (CD) 5/21 – Gallorette (PIM) 5/30 – Ouija Board (LS) 5/30 – Violet (MTH) 6/11 – Just a Game (BEL) 6/11 – Mint Julep (CD) 7/2 – Dahlia (LRL) 8/27 – Ballston Spa (SAR) • Contact CD, BEL and NBC and implement a bonus linking the CD Distaff Turf Mile, Gallorette and the Just a Game (more details to follow). • Move the Dahlia to 7/2 to fill the void between June and August. Return to Previous Page 87
    • 3UP Classic Division Go To Stakes Division Index
    • 3UP Graded Routes (9f–10f) – National Schedule 3UP Classic Routes Track Race CD BREEDERS' CUP CLASSIC AQU BEL SAR SAR BEL DONN H. SKIP AWAY S. FRED W. HOOPER H. FG OP KEE CD PRM AP HAW KEE CD NEW ORLEANS H. OAKLAWN H. BEN ALI S. STEPHEN FOSTER H. CORNHUSKER H. WASHINGTON PARK H. HAWTHORNE GOLD CUP H. FAYETTE S. CLARK H. SA SA SA HOL HOL DMR OSA GG HOL STRUB S. SAN ANTONIO S. SANTA ANITA H. CALIFORNIAN S. HOLLYWOOD GOLD CUP H. PACIFIC CLASSIC S. GOODWOOD S. ALL AMERICAN S. NATIVE DIVER H. February 13 20 27 6 March 13 20 27 3 CHARLES TOWN CLASSIC S. GP GP CRC 6 April 10 17 24 WILLIAM D. SCHAEFER S. PIMLICO SPECIAL H. CT January 16 23 30 1 8 May 15 22 29 5 June 12 19 26 3 PHILIP H. ISELIN S. PIM PIM 9 EXCELSIOR S. SUBURBAN H. WHITNEY H. WOODWARD S. JOCKEY CLUB GOLD CUP S. MTH 2 July 10 17 24 31 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X 89
    • Strategy – 3UP Classic Division • Move the William Donald Schaefer to 4/23 and increase the distance to 9f. • Reinstitute the Pimlico Special with a purse of $600k and run the race on the Preakness undercard. 90
    • 3UP Graded Routes (9f–10f) – East Coast Current Schedule Proposed Schedule • • • • • • • • • • • • • 4/2 – Excelsior (AQU) 4/3 – Skip Away (GP) 4/16 – Charles Town Classic (CT) 5/20 – William Donald Schaefer (PIM) 7/2 – Suburban (BEL) 8/6 – Whitney (SAR) 4/2 – Excelsior (AQU) 4/3 – Skip Away (GP) 4/16 – Charles Town Classic (CT) 4/23 – William Donald Schaefer (PIM) 5/21 – Pimlico Special (PIM) 7/2 – Suburban (BEL) 8/6 – Whitney (SAR) • Moving the William D. Schaefer to 4/23 will provide a race for older males four weeks after the H.E. Johnson Memorial at Laurel and provides a local prep race four weeks before the Pimlico Special. • Running the Pimlico Special on Preakness day will increase the likelihood of drawing horses from around the country and will fill the void in the Classic division between April and July for the 91 East Coast.
    • 3UP Marathon Division Go To Stakes Division Index
    • 3UP Marathon – National Schedule 3UP Marathon Track Race CD BREEDERS' CUP MARATHON BEL TOKYO CITY CUP H. COUGAR II H. 6 February 13 20 27 6 March 13 20 27 GREENWOOD CUP H. SA DMR January 16 23 30 3 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 MARYLAND CITY CUP H. LAUREL GOLD CUP H. PRX 9 BROOKLYN H. LRL LRL 2 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X Races in italics are listed stakes with a purse of at least $100k 93
    • Strategy – 3UP Marathon Division • Create the Maryland City Cup at 12f with a purse of $100k and run the race on opening day of the Laurel fall meet 9/10. • Create the Laurel Gold Cup at 13f with a purse of $150k and run the race on 10/8. • Market the day as Maryland BC preview day (more details to follow). Return to Previous Page 94
    • 3UP Marathon – National Current Schedule Proposed Schedule • • • • • • • • • • • • 3/26 – Tokyo City (SA) 6/10 – Brooklyn (BEL) 7/16 – Greenwood Cup (PRX) 7/29 – Cougar II (DMR) 11/4 – BC Marathon 3/26 – Tokyo City (SA) 6/10 – Brooklyn (BEL) 7/16 – Greenwood Cup (PRX) 7/29 – Cougar II (DMR) 9/10 – Maryland City Cup (LRL) 10/8 – Laurel Gold Cup (LRL) 11/4 – BC Marathon • Create two races to fill the void for the Marathon Division in the fall. 95
    • Maryland Stakes Go To Stakes Division Index
    • Maryland Meets • • • • Laurel Winter Meet Pimlico Meet Laurel Summer Meet Laurel Fall Meet Return to Previous Page 97
    • Maryland Stakes – Laurel Winter Meet Chart Track LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL Laurel Winter Meet Race DANCING COUNT S. MARSHUA S. NELLIE MORSE S. JOHN B. CAMPBELL H. MIRACLE WOOD S. WIDE COUNTRY S. CONNIVER S. GENERAL GEORGE H. MARYLAND RACING MEDIA S. H.E. JOHNSON MEMORIAL S. PRIVATE TERMS S. POLITELY S. 2 9 January 16 23 30 X X 6 X X February 13 20 27 X X X 6 March 13 20 27 3 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X Go To Maryland Meets Index 98
    • Strategy – Laurel Winter Meet • Realign the races to form better continuity for each division. • Create the Politely for three year old fillies to parallel the races for three year old colts. 99
    • Maryland Stakes – Laurel Winter Meet Table Current Schedule Date 1/22 1/29 2/5 2/12 2/19 2/19 2/21 2/26 3/5 3/12 3/19 3/26 Race Nellie Morse S Dancing Count S Marshua S Maryland Racing Media Barbara Fritchie H John B. Campbell General George H Miracle Wood S Wide Country S Conniver S Private Terms S Harrison E. Johnson Memorial Proposed Schedule Purse $75g $75g $75g $75g $150g $75g $150g $75g $75g $75g $75g $75g Age Distance 4&up f/m 8f 3yo 6f 3yo f 6f 3&up f/m 9f 3&up f/m 7f 3&up 9f 3&up 7f 3yo 7f 3yo f 7f 3&up f/m MD 7f 3yo 8f 3&up 8f Date 2/5 2/12 2/19 2/26 2/26 3/5 3/12 3/17 3/19 3/26 3/26 4/2 Race Dancing Count S Marshua S Nellie Morse S John B. Campbell S Miracle Wood S Wide Country S Conniver S General George H Maryland Racing Media S Harrison E. Johnson Memorial S Private Terms S Politely S Purse $50g $50g $75g $75g $75g $75g $75g $300g $100g $100g $100g $100g Age 3yo 3yo f 3&up f/m 3&up 3yo 3yo f 3&up f/m 3&up 3&up f/m 3&up 3yo 3&up f/m Distance 6f 6f 8f 8f 7f 7f 7f 7f 9f 9f 8f 8f • Modifications to current races are in red, additions to the schedule are in green. 100
    • Maryland Stakes – Pimlico Meet Chart Track PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM PIM Pimlico Meet Race HENRY S. CLARK S. PRIMONETTA S. FEDERICO TESIO S. WILLIAM D. SCHAEFER S. MILKMAID S. THE VERY ONE BLACK EYED SUSAN S. HILLTOP S. KATTEGAT'S PRIDE STARTER H. MISS PREAKNESS S. SKIPAT S. ALLAIRE DuPONT S. CHICK LANG S. DEPUTED TESTAMONY STARTER S. DIXIE S. GALLORETTE H. JAMES W. MURPHY S. MARYLAND SPRINT H. PIMLICO SPECIAL H. PREAKNESS S. 2 9 January 16 23 30 6 February 13 20 27 6 March 13 20 27 3 X April 10 17 24 X X X X X 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X Go To Maryland Meets Index 101
    • Strategy – Pimlico Meet • Realign the races to form better continuity for each division. • Create the Milkmaid for three year old fillies to parallel the races for three year old colts. 102
    • Maryland Stakes – Pimlico Meet Table Current Schedule Date 4/16 4/23 4/30 5/7 5/20 5/20 5/20 5/20 5/20 5/20 5/20 5/21 5/21 5/21 5/21 5/21 5/21 5/21 5/21 5/21 Race Primonetta S Dahlia S Henry S. Clark S Federico Tesio S Black-Eyed Susan S Hilltop S Jim McKay Turf Sprint Kattegat’s Pride Starter H Miss Preakness S Skipat S The Very One S Allaire duPont Distaff S Chick Lang S Deputed Testamony Starter H Dixie S Gallorette H James W Maryland Sprint H Preakness S William Donald Schaefer S Proposed Schedule Purse Age Distance $75g 3&up f/m 6f $75g 3&up f/m 8T $75g 3&up 8T $75g 3yo 8.5f $250g 3yo f 9f $75g 3yo f 8.5T $75g 3&up 5T $25g 3&up f/m MD 8.5f $75g 3yo f 6f $75g 3&up f/m 6f $75g 3&up f/m 5T $100g 3&up f/m 8.5f $100g 3yo 6f $25g 3&up MD 8.5f $200g 3&up 9T $100g 3&up f/m 8.5T $100g 3yo 8T $100g 3&up 6f $1,000g 3yo 9.5f $100g 3&up 8.5f Date 4/9 4/16 4/23 4/23 4/30 5/14 5/20 5/20 5/20 5/20 5/20 5/21 5/21 5/21 5/21 5/21 5/21 5/21 5/21 5/21 Race Henry S. Clark S Primonetta S Federico Tesio S William Donald Schaefer S Milkmaid S The Very One S Black-Eyed Susan S Hilltop S Kattegat’s Pride Starter H Miss Preakness S Skipat S Allaire duPont Distaff S Chick Lang S Deputed Testamony Starter H Dixie S Gallorette H James W Maryland Sprint H Pimlico Special H Preakness S Purse Age Distance $75g 3&up 8T $75g 3&up f/m 6f $125g 3yo 8.5f $125g 3&up 9f $125g 3yo f 8.5f $75g 3&up f/m 5T $300g 3yo f 9f $100g 3yo f 8.5T $25g 3&up f/m MD 8.5f $100g 3yo f 6f $100g 3&up f/m 6f $150g 3&up f/m 8.5f $100g 3yo 6f $25g 3&up MD 8.5f $250g 3&up 9T $150g 3&up f/m 8T $100g 3yo 8T $200g 3&up 6f $600g 3&up 9.5f $1,000g 3yo 9.5f • Modifications to current races are in red, additions to the schedule are in green. 103
    • Maryland Stakes – Laurel Summer Meet Chart Track LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL Laurel Summer Meet Race JIM MCKAY TURF SPRINT TURF STARTER H. SQUAN SONG S. NORTHERN DANCER S. TURF STARTER H. DAHLIA H. DEFRANCIS DASH AWAD TURF SPRINT S. LAUREL FUTURITY SELIMA S. TURF STARTER H. MARYLAND MILE S. XTRA HEAT H. 2 9 January 16 23 30 6 February 13 20 27 6 March 13 20 27 3 April 10 17 24 1 8 May 15 22 29 X X X 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 4 September 11 18 25 2 9 October 16 23 30 X 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X Go To Maryland Meets Index 104
    • Strategy – Laurel Summer Meet • Create a Starter Handicap series on the turf for older males. • Reinstitute the Northern Dancer. • Create the Awad Turf Sprint . 105
    • Maryland Stakes – Laurel Summer Meet Table Current Schedule Proposed Schedule Date 5/30 6/4 6/11 6/18 6/25 7/2 7/4 7/9 7/16 7/16 7/23 7/23 7/23 Race Jim McKay Turf Sprint Turf Starter H Squan Song S Northern Dancer S Turf Starter H Dahlia H DeFrancis Dash Awad Turf Sprint S Laurel Futurity Selima S Maryland Mile S Turf Starter H Xtra Heat H Purse $100g $40g $60g $60g $40g $150g $600g $60g $100g $100g $250g $40g $200g Age Distance 3&up 6T 3&up 8T 3&up f/m MD 7f 3&up MD 8f 3&up 8.5T 3&up f/m 8T 3&up 6f 3&up MD 6T 2yo 6T 2yo f 6T 3&up 8f 3&up 9T 3&up f/m 7f • Modifications to current races are in red, additions to the schedule are in green. 106
    • Maryland Stakes – Laurel Fall Meet Chart Track LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL LRL Laurel Fall Meet Race MARYLAND CITY CUP JAPAN RACING ASSOCIATION S. JAMEELA S. TURF STARTER H. MD MILLION DISTAFF STARTER H. MD MILLION STARTER H. MD MILLION TURF SPRINT MD MILLION LASSIE MD MILLION NURSERY MD MILLION OAKS MD MILLION DISTAFF MD MILLION SPRINT MD MILLION LADIES MD MILLION TURF MD MILLION CLASSIC BARBARA FRITCHIE H. LAUREL DASH LAUREL GOLD CUP MARYLAND TURF MILE TURF STARTER H. SMART HALO S. DAVE'S FRIEND S. GEISHA S. FIND H. TWIXT S. LADY BALTIMORE S. TURF STARTER H. JENNINGS H. SAFETLY KEPT H. MD JUVENILE CHAMPIONSHIP MD JUVENILE FILLY CHAMPIONSHIP 2 9 January 16 23 30 6 February 13 20 27 6 March 13 20 27 3 April 10 17 24 1 8 May 15 22 29 5 June 12 19 26 3 July 10 17 24 31 7 August 14 21 28 4 X X X September 11 18 25 2 9 October 16 23 30 6 November 13 20 27 4 December 11 18 25 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Go To Maryland Meets Index 107
    • Strategy – Laurel Fall Meet • Realign the races to form better continuity for each division. • Create a Starter Handicap series on the turf for older males. 108
    • Maryland Stakes – Laurel Fall Meet Table Current Schedule Date 9/10 9/10 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/8 10/15 10/22 10/22 10/22 10/29 11/5 11/12 11/19 11/26 12/3 12/10 12/17 12/17 Race Jameela S Japan Racing Association S MD Million Classic MD Million Distaff MD Million Distaff Starter H MD Million Ladies MD Million Lassie MD Million Nursery MD Million Oaks MD Million Sprint MD Million Starter H MD Million Turf MD Million Turf Sprint Laurel Futurity Selima S DeFrancis Dash Lady Baltimore S Twixt S Laurel Dash Find H Squan Song S Smart Halo S Dave's Friend S Jennings H Geisha S MD Juvenile Championship MD Juvenile Filly Championship Proposed Schedule Purse $60g $75g $150g $100g $50g $100g $100g $100g $100g $100g $50g $100g $100g $75g $75g $150g $75g $60g $75g $60g $60g $75g $75g $75g $75g $75g $75g Age Distance 3&up f/m MD 6T 3&up 8.5T 3&up MD 9f 3&up f/m MD 7f 3&up f/m MD 8f 3&up f/m MD 9T 2yo f MD 6f 2yo MD 6f 3yo f MD 8f 3&up MD 6f 3&up MD 8f 3&up MD 9T 3&up MD 5.5T 2yo 6T 2yo f 6T 3&up 6f 3&up f/m 8.5T 3yo f MD 8f 3&up 6T 3&up 9T 3&up f/m MD 7f 2yo f 6f 2yo 6f 3&up 8f 3&up f/m MD 7f 2yo MD 7.5f 2yo f MD 7.5f • Modifications to current races are in red, additions to the schedule are in green. Date 9/10 9/10 9/17 9/24 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/1 10/8 10/8 10/8 10/8 10/15 10/22 10/22 10/29 10/29 11/5 11/5 11/12 11/19 11/26 11/26 11/26 Race Japan Racing Association S Maryland City Cup H Jameela S Turf Starter H MD Million Classic MD Million Distaff MD Million Distaff Starter H MD Million Ladies MD Million Lassie MD Million Nursery MD Million Oaks MD Million Sprint MD Million Starter H MD Million Turf MD Million Turf Sprint Barbara Fritchie H Laurel Dash Laurel Gold Cup H Maryland Turf Mile S Turf Starter H Dave's Friend S Smart Halo S Find H Geisha S Lady Baltimore S Twixt S Turf Starter H Jennings H MD Juvenile Championship MD Juvenile Filly Championship Safetly Kept H Purse $75g $100g $60g $40g $150g $100g $50g $100g $100g $100g $100g $100g $50g $100g $100g $300g $150g $150g $250g $40g $75g $75g $60g $75g $75g $60g $40g $75g $75g $75g $500g Age Distance 3&up 8.5T 3&up 12f 3&up f/m 6T 3&up 8T 3&up MD 9f 3&up f/m MD 7f 3&up f/m MD 8f 3&up f/m MD 9T 2yo f MD 6f 2yo MD 6f 3yo f MD 8f 3&up MD 6f 3&up MD 8f 3&up MD 9T 3&up MD 5.5T 3&up f/m 7f 3&up 6T 3&up 13f 3&up 8T 3&up 8.5T 2yo 6f 2yo f 6f 3&up 9T 3&up f/m MD 7f 3&up f/m 8.5T 3yo f MD 8f 3&up 9T 3&up 8f 2yo 7f 2yo f 7f 3&up f/m 7f 109
    • Maryland Breeder’s Cup Preview Day • Will put Maryland racing on the national radar leading up to the Breeder’s Cup in November. • Will draw horses from the Northeast, Southeast, Midwest and possibly the West Coast. • Will increase attendance and possibly bring back casual fans that attended the Maryland Million the previous weekend. • Will increase handle due to national attention, higher attendance and size and quality of the fields. Return to Previous Page 110
    • MD BC Preview Day Post Times and Wagering Menu Post Times & Wagering Menu - 9 Races - Maryland Breeder's Cup Preview Day R1 R2 R3 R4 R5 R6 R7 R8 R9 Maiden Special Weight (Turf-Route) Allowance (Dirt-Sprint) Allowance (Turf-Sprint) Allowance (Dirt-Route) Allowance (Turf-Route) Laurel Dash Laurel Gold Cup H Maryland Turf Mile S Barbara Fritchie H 2:00 PM 2:22 PM 2:44 PM 3:06 PM 3:28 PM 3:50 PM 4:12 PM 4:36 PM 4:58 PM WPS WPS WPS WPS WPS WPS WPS WPS WPS EX EX EX EX EX EX EX EX EX TRI TRI TRI TRI TRI TRI TRI TRI TRI SPR SPR SPR SPR SPR SPR SPR SPR SPR DD DD DD DD DD DD DD DD H5 P3 P3 P3 P3 P3 P3 P3 P4 P8 P5 • Race numbers highlighted in orange are dirt races and in green are turf races. • Race names highlighted in blue are for males, in pink are for females and in both are either depending on potential field size. 111
    • Section VI: Marketing Return to Table of Contents Go To Next Section Go To Previous Section
    • Goals – Marketing • Create a positive image for the horse racing industry and within the horse racing industry. • Attract and retain new fans. • Reward current horseplayers for coming to the track. • Increase the quality of major stakes races. • Increase national exposure and out of state wagering. 113
    • Marketing Phase I
    • Strategy – Marketing Phase I – Social Networking • Facebook – Needs to be updated daily or weekly at the very least. – Can be used to attract younger fans. – Can be used for online promotions such as free admission, free concessions, etc. • Twitter – Can be used to attract younger fans. – Can be used to send out real time news updates, program changes, race results, etc. Return to Previous Page 115
    • Strategy – Marketing Phase I – On Track • Admission Fee – Can it be eliminated? – If not: • Include a Maryland Racing program. • Include a wagering voucher. • Include a free concession item. • Concession Prices – Re-evaluate the pricing structure to increase sales. 116
    • Marketing Phase II
    • Strategy – Marketing Phase II • Promotional Giveaways – Mystery Mutual Vouchers. – Hats, T-Shirts, etc. – Bobbleheads, Posters, etc. • Handicapping Seminars – Basics of Handicapping and Wagering for novice horseplayers. – Money Management and Advanced Wagering Strategy for intermediate and advanced horseplayers. – Held on Saturdays for Maryland racing and also cover major race days such as the Kentucky Derby, Belmont, Breeder’s Cup, etc. • Radio and Television Advertisements – Promote wagering on horse racing as the only legal form of gambling in Maryland that involves skill rather than 100% luck. – Promote horse racing as the most affordable sporting event in Maryland to attend. – Promote horse racing as the only sport that fans actively participate in and directly impact. Return to Previous Page 118
    • Strategy – Marketing Phase II – Rebates NYRA Rewards Level Bronze Bronze Plus Silver Silver Plus Gold Gold Plus Platinum Platinum Plus Diamond Pts. 2,000 4,000 8,000 20,000 40,000 80,000 150,000 300,000 500,000 MJC Rewards WPS 2-Horse 1.25% 1.25% 1.75% 1.75% 1.75% 2.00% 1.75% 2.50% 2.25% 2.75% 2.75% 3.00% 3.00% 3.50% 3.00% 4.50% 3.00% 6.00% WPS 2-Horse Exotic Win, Place or Show Exacta, Daily Double or Quinella All Other Wagers NYRA Races Other Races 1 point for each $1 wagered 1/2 point for each $1 wagered Exotic 1.50% 2.00% 2.50% 3.50% 4.00% 5.00% 6.00% 8.00% 9.00% Level Copper Nickel Bronze Silver Gold Platinum Ruby Sapphire Pearl Emerald Diamond Pts. 500 1,000 2,000 4,000 8,000 20,000 40,000 80,000 150,000 300,000 500,000 WPS 2-Horse 1.00% 1.00% 1.25% 1.25% 1.25% 1.25% 1.75% 1.75% 1.75% 2.00% 1.75% 2.50% 2.25% 2.75% 2.75% 3.00% 3.00% 3.50% 3.00% 4.50% 3.00% 6.00% WPS 2-Horse Exotic Win, Place or Show Exacta, Daily Double or Quinella All Other Wagers MD Races GG, GP, PM & SA Other Races Exotic 1.25% 1.50% 1.50% 2.00% 2.50% 3.50% 4.00% 5.00% 6.00% 8.00% 9.00% 1 point for each $1 wagered 3/4 point for each $1 wagered 1/2 point for each $1 wagered • Replace the Premier Players Club with a rewards program similar to NYRA Rewards. 119
    • Strategy – Marketing Phase III • National Television Exposure – Contact Churchill Downs, Belmont Park and NBC and discuss linking the following races in a three race series with a bonus structure and televising them before the Triple Crown races: • CD Distaff Turf Mile  Gallorette  Just a Game • Turf Classic  Dixie  Manhattan – The two and a half hour television lineups might look like this: • Churchill Downs: Distaff Turf Mile  Humana Distaff  Turf Classic  Kentucky Derby • Pimlico: Gallorette  Pimlico Special  Dixie  Preakness • Belmont: Just a Game  Acorn  Manhattan  Belmont – Each broadcast has the three linked series (F&M Turf Miles, Turf, Triple Crown) and also showcases an additional Grade I race. Return to Previous Page 120
    • Section VII: Internet & Mobile Enhancements Return to Table of Contents Go To Next Section Go To Previous Section
    • Goals – Internet & Mobile Enhancements • Increase website traffic which will increase revenue generated by web advertisements. • Provide a user-friendly interface for handicappers, owners and trainers. • Provide a user friendly mobile app. 122
    • Strategy – Website Enhancements - Simplification • Combine the current websites (laurelpark.com, pimlico.com, etc.) into one website. • Simplify the website with fewer sections. – General Information Section – Handicapping Section – Owners and Trainers Section Return to Previous Page 123
    • Strategy – Website Enhancements – Additional Content • Add a handicapping database similar to Keeneland’s Poly-Capping database. • Add live video streaming and replay video streaming. • Add online contests (details to follow). • Survey horseplayers, owners and trainers asking what features they would like to see added to the website. Return to Previous Page 124
    • Strategy – Mobile App • Replace the Preakness mobile app with an app that covers the entire Maryland racing year. • Use the Hastings Park mobile app as a starting point for the redesign. 125
    • Section VIII: Handicapping Contests Return to Table of Contents Go To Next Section Go To Previous Section
    • Goals – Handicapping Contests • Increase participation in existing on-track handicapping contests. • Attract national attention and increased web traffic via online handicapping contests. 127
    • Strategy – Handicapping Contests – On Track • Pay the fee to enable awarding of qualifying spots to the DRF/NTRA National Handicapping Contest. – Attendance at the Champions tournaments has dropped by roughly 50% since the qualifying spots awarded were switched from the NHC to the HPWS. • Remove the cap on the number of participants for the Spring and Fall Champions Tournaments. – Delaware Park routinely attracted 400-500 participants when the qualifying spots awarded were for the NHC. • Award three qualifying spots to the NHC for each of the Champions Tournaments. Return to Previous Page 128
    • Strategy – Handicapping Contests – Online • Add two online contests (Pimlico meet and Laurel summer meet) similar to the contest currently offered by Del Mar or similar to the contest format used by Keeneland in the past. – Del Mar’s contest requires players to make a mythical $100 win, place or show wager on one race per day. – Keeneland’s contest required players to select one horse in either three or four races per day and the player was credited with a mythical $2 win wager if the horse won or a mythical $2 place wager if the horse finished second. • Award two qualifying spots to the NHC for each of the online contests. 129
    • Section IX: Facilities Upgrades Return to Table of Contents Go To Next Section Go To Previous Section
    • Goals – Facilities Upgrades • Upgrade the facilities at Laurel and Pimlico to be equal to or better than those at other racetracks around the country. • Increase attendance. • Increase attendance capacity at Laurel. Bullets with green text are recommended even if a new track in downtown Baltimore is built. Bullets in red are recommended if a new track in downtown Baltimore is not built. 131
    • Facilities Upgrades Phase I
    • Strategy – Facilities Upgrades Phase I • Replace outdated televisions with high definition flat screen televisions. • Upgrade the in-house and simulcast signal to high definition. • Replace the self service machines with new models. – Most of the touch screen machines do not function properly. – The older machines often jam and require patrons to contact maintenance for assistance. Bullets with green text are recommended even if a new track in downtown Baltimore is built. Bullets in red are recommended if a new track in downtown Baltimore is not built. Return to Previous Page 133
    • Facilities Upgrades Phase II
    • Strategy – Facilities Upgrades Phase II • Renovate the stadium seating area of Laurel Park. • Renovate and add more seating to the Clubhouse, Grandstand and second floor of Laurel Park. • Add a History of Maryland Racing Museum to the Laurel Park Facility, preferably near the main entrance gift shop. Bullets with green text are recommended even if a new track in downtown Baltimore is built. Bullets in red are recommended if a new track in downtown Baltimore is not built. Return to Previous Page 135
    • Facilities Upgrades Phase III
    • Strategy – Facilities Upgrades Phase III • Renovate Pimlico. • Add outdoor seating at Laurel to accommodate the Breeder’s Cup. Bullets with green text are recommended even if a new track in downtown Baltimore is built. Bullets in red are recommended if a new track in downtown Baltimore is not built. Return to Previous Page 137
    • Section X: Five Year Plan Return to Table of Contents Go To Next Section Go To Previous Section
    • Year One (2011)
    • Goals – Year One (2011) • Increase interstate wagering handle. • Increase average field size. • Improve the HANA racetrack rating for Laurel. – Laurel is currently ranked 58th out of 67. • Increase participation at Fall Champions Handicapping Tournament. 140
    • Strategy – Year One (2011) • Implement the daily schedule presented in Section I. • Implement the turf course strategy presented in Section I. • Implement the wagering menu presented in Section II. • Implement the takeout structure presented in Section III. • Implement Phase I of the marketing strategy presented in Section VI. • Implement the portion of the contest schedule strategy that is still viable for the remainder of this year presented in Section VIII. 141
    • Year Two (2012)
    • Goals – Year Two (2012) • Increase total wagering handle. • Increase attendance. • Increase average field size. • Increase the quality of stakes races. • Improve the HANA racetrack rating for Laurel and Pimlico. – – Laurel is currently ranked 58th out of 67. Pimlico is currently ranked 33rd out of 67. • Increase web traffic. • Increase participation at the Spring and Fall Champions Handicapping Tournaments. • Improve the facilities at Laurel and Pimlico. 143
    • Strategy – Year Two (2012) • Implement the annual schedule presented in Section IV. • Implement the stakes realignment presented in Section V. • Implement Phase II of the marketing strategy presented in Section VI. • Implement the website enhancements presented in Section VII. • Implement the full contest schedule strategy presented in Section VIII. • Implement Phase I of the facilities upgrade strategy presented in Section IX. 144
    • Year Three (2013)
    • Goals – Year Three (2013) • Improve the facilities at Laurel and Pimlico. • Increase total wagering handle. • Increase attendance. • Increase average field size. • Increase the quality of stakes races. • Improve the HANA racetrack rating for Laurel and Pimlico. – Laurel is currently ranked 58th out of 67. – Pimlico is currently ranked 33rd out of 67. 146
    • Strategy – Year Three (2013) • Implement Phase II of the facilities upgrades strategy presented in Section IX. 147
    • Year Four (2014)
    • Goals – Year Four (2014) • Submit a proposal to the Breeder’s Cup to host the event. • Complete the improvements of the facilities at Laurel and Pimlico. • Increase total wagering handle. • Increase attendance. • Increase average field size. • Increase the quality of stakes races. • Improve the HANA racetrack rating for Laurel and Pimlico. – Laurel is currently ranked 58th out of 67. – Pimlico is currently ranked 33rd out of 67. 149
    • Strategy – Year Four (2014) • Prepare a proposal to host the 2015 or 2016 Breeder’s Cup. • Implement Phase III of the facilities upgrade strategy presented in Section IX. 150
    • Year Five (2015)
    • Goals – Year Five (2015) • Host the Breeder’s Cup. • Increase total wagering handle. • Increase attendance. • Increase average field size. • Increase the quality of stakes races. • Improve the HANA racetrack rating for Laurel and Pimlico. – Laurel is currently ranked 58th out of 67. – Pimlico is currently ranked 33rd out of 67. 152
    • Strategy – Year Five (2015) • Host the Breeder’s Cup or successfully gain the award of the 2016 Breeder’s Cup. 153