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Wikipedia and companies, explained, by Lennart Guldbrandsson, uncommented
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Wikipedia and companies, explained, by Lennart Guldbrandsson, uncommented

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It's not impossible for companies to work well with Wikipedia - just unlikely. Here's why, and how to overcome the problems. PR professionals and companies often want to work with Wikipedia, but don't …

It's not impossible for companies to work well with Wikipedia - just unlikely. Here's why, and how to overcome the problems. PR professionals and companies often want to work with Wikipedia, but don't know how to do it. This is based on a presentation I did at KWD Webranking awards in January, 2014, Stockholm, Sweden. Filmed version will be added as soon as it's published by KW Digital. Please help spread this message. (Uncommented version. Commented version here: http://www.slideshare.net/LennartGuldbrandsson/kw-digital-commented)

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  • 1. Wikipedia & companies Lennart Guldbrandsson Wikimedia Sverige lennart@wikimedia.se @AliasHannibal
  • 2. Data: ComScore
  • 3. 1. Talk pages 2. info-en@wikimedia.org
  • 4. & Wikimedia UK "Wikipedia Best Practice Guidance For Public Relations Professionals" http://bit.ly/Wiki-PR
  • 5. Questions?
  • 6. Image sources * https://commons.wikimedia.org/wiki/File:Xenuobey.svg, CC-BY.SA 2,5, First Church of Xenu * https://commons.wikimedia.org/wiki/File:10_sharing_book_cover_background.jpg, © ®, Lane Hartwell, David Peters, Jmkim dot com * https://commons.wikimedia.org/wiki/File:Group_Photograph.jpg, CC-BY-SA 3,0, Lisa N Marrs * http://thewikipedian.net/wp-content/uploads/2009/06/wikipedia-in-print-rob-matthews.jpg, ©, Rob Matthews * http://www.dailydot.com/lifestyle/wikipedia-sockpuppet-investigation-largest-network-history-wiki-pr/, © * http://www.theguardian.com/technology/2013/oct/22/wikipedia-ban-sock-puppet-pr, © * https://commons.wikimedia.org/wiki/File:Afghan_dumper_truck.jpg, public domain, Jeremy Harris, U.S. Marine Corps * https://commons.wikimedia.org/wiki/File:D-P006_Zutritt_fuer_Unbefugte_verboten.svg, public domain, Torsten Henning * https://commons.wikimedia.org/wiki/File:Welcome_mat_2.jpg, CC-BY-SA 2,0, The McClouds * https://commons.wikimedia.org/wiki/File:Johannes_Vermeer_%281632-1675%29_-The_Girl_With_The_Pearl_Earring_%281665%29.jpg, CC-BY-SA 3,0, Kunstkenner2305 * https://commons.wikimedia.org/wiki/File:RedCrossNurseg.jpg, public domain, David Henry Souter * http://www.cipr.co.uk/content/policy-resources/best-practice-guides-toolkits/wikipedia-and-public-relations, ® CIPR