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Presentation wikipedia hill & knowlton

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Lennart Guldbrandsson's presentation about how companies could work together with Wikipedia.

Lennart Guldbrandsson's presentation about how companies could work together with Wikipedia.

Published in: Business, Spiritual, Technology

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  • 1. Six questions about Wikipedia and companies Lennart Guldbrandsson
  • 2. I keep six honest serving-men: (They taught me all I knew)Their names are What and Where and When And How and Why and Who. (Rudyard Kipling, ”The Elephants Child”, 1902)
  • 3. Why?
  • 4. 400350300 Wikipedia New York Times250 CNN BBC News200 Merriam Webster MSN Encarta National Geographic150 Encyclopaedia Britannica Wall Street Journal100 PBS NPR 50 0 January July January July January July January April 2007 2008 2009 2010 Source: comScore MediaMetrix
  • 5. http://stats.grok.se/
  • 6. Well, look at the time...
  • 7. Who?
  • 8. Who will you be dealing with?
  • 9. Who will you be dealing with?Wikipediacommunity
  • 10. The community is very diverse.
  • 11. The community is very diverse.Only 0.02% of all readers edit Wikipedia
  • 12. The community is very diverse.Only 0.02% of all readers edit Wikipedia Thats still tens of thousands of active editors!
  • 13. The community is very diverse.Only 0.02% of all readers edit Wikipedia Quality snobs
  • 14. The community is very diverse.Only 0.02% of all readers edit Wikipedia Quality snobs Also, they are smart
  • 15. Who will you be dealing with?Wikipedia Wikimediacommunity Foundation
  • 16. The Wikimedia Foundation Not-for-profit Total staff: around 50Keeping the site up and running
  • 17. Who will you be dealing with?Wikipedia Wikimedia Wikimediacommunity Foundation chapters
  • 18. Over 30 chapters Nationalwww.wikimedia.[country code] for instance Wikimedia.se
  • 19. What?
  • 20. Five rulesFor your purpose, the NPOV policy is the most important. NPOV Neutral Point Of View
  • 21. Several hundred guidelinesAlso important is the Conflict of Interest policy.
  • 22. “Wikipedia works because those who know thetruth, or something close to it, are usually morenumerous and more committed than those whobelieve in a falsehood.”Cass R. Sunstein, Infotopia: How Many Minds Produce Knowledge, Oxford University Press, 2006 Also... … they have a shitload of tools at their disposal!
  • 23. How?
  • 24. How NOT to do it The hit-and-run
  • 25. How NOT to do it The agenda pusherMicrosoft, the Vatican, congressmen, the Church of Scientology, etc, etc.
  • 26. The good example
  • 27. The good example● …● …● …● …● ...
  • 28. The good example GLAM
  • 29. The good exampleThe Public Policy Initiative
  • 30. What do I do...… if the article about me or my company is bad?
  • 31. What do I do...… to improve the article about me or my company?
  • 32. Where?
  • 33. When?
  • 34. Thank you! Lennart Guldbrandsson
  • 35. http://stats.grok.se/