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Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
Enterprise 2.0, social intranets, digital workplace
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Enterprise 2.0, social intranets, digital workplace

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A presentation of my PhD project at CISR MIT, Boston March 2012

A presentation of my PhD project at CISR MIT, Boston March 2012

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    • 1. Enterprise 2.0, social intranets, digital workplace- a presentation of my PhD project Lene Pettersen, MIT CISR, March 2012
    • 2. Research question (for now)• ’Under which conditions will the use of social business software have positive benefits for the enterprise?’ – Can social business software (SBS) increase cross-divisional internal collaboration and knowledge sharing?• My scope: the interplay of social structure and technology
    • 3. The case• A French listed multinational consulting firm with subsidiaries in more than 20 countries• IT & business consulting, services and outsourcing• 5000 employees in 20+ countries
    • 4. The social software: Jive https://community.jivesoftware.com/thread/92450 Search-based architecture
    • 5. People-centric information model
    • 6. People-centric information model
    • 7. Research approach• Inductive, multiple case study approach• 27 in-depth interviews in 4 countries (Norway, UK, Denmark & Morocco) during May-September 2011• Field studies in Norway and Morocco 2011• Analysis of user patterns within the tool• Social network analysis of the informants’ close off-line ties• 6 of the informants will be interviewed again one year after launching (2012)• Analysis of the interplay of technology, strategy and organization
    • 8. MAIN FINDINGSSocial Intranets inthe Work Place – NotPlug and Play,Pettersen, L. andLüders, M. (co-author) for review
    • 9. MAIN FINDINGSOne size does not fit all:Social BusinessSoftware, Strategy andOrganization inMultinationalKnowledge IntensiveFirms, Pettersen, L. andSasson, A. (co-author).Abstract presented byPettersen at Org ScienceWinter Conference 2012
    • 10. Questions?
    • 11. Thank you!Lene.pettersen@bi.no mob: 0047 4641 0232Twitter: @LeneJBPLinkedIn http://www.linkedin.com/in/lenepettersenHosts a Interdisciplinary blog: Social Tech Stuffhttp://socialtechstuff.tumblr.com/Open Anthropology Cooperativehttp://openanthcoop.ning.com/profile/LenePettersenSlideshare http://sliwww.slideshare.net/lenepettersenQuora http://www.quora.com/Lene-Pettersen/topicsAcademia.edu http://independent.academia.edu/LenePettersenGoogle+ https://plus.google.com/105579493221059971965#

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