Enterprise 2.0, social intranets, digital workplace

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A presentation of my PhD project at CISR MIT, Boston March 2012

A presentation of my PhD project at CISR MIT, Boston March 2012

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  • 1. Enterprise 2.0, social intranets, digital workplace- a presentation of my PhD project Lene Pettersen, MIT CISR, March 2012
  • 2. Research question (for now)• ’Under which conditions will the use of social business software have positive benefits for the enterprise?’ – Can social business software (SBS) increase cross-divisional internal collaboration and knowledge sharing?• My scope: the interplay of social structure and technology
  • 3. The case• A French listed multinational consulting firm with subsidiaries in more than 20 countries• IT & business consulting, services and outsourcing• 5000 employees in 20+ countries
  • 4. The social software: Jive https://community.jivesoftware.com/thread/92450 Search-based architecture
  • 5. People-centric information model
  • 6. People-centric information model
  • 7. Research approach• Inductive, multiple case study approach• 27 in-depth interviews in 4 countries (Norway, UK, Denmark & Morocco) during May-September 2011• Field studies in Norway and Morocco 2011• Analysis of user patterns within the tool• Social network analysis of the informants’ close off-line ties• 6 of the informants will be interviewed again one year after launching (2012)• Analysis of the interplay of technology, strategy and organization
  • 8. MAIN FINDINGSSocial Intranets inthe Work Place – NotPlug and Play,Pettersen, L. andLüders, M. (co-author) for review
  • 9. MAIN FINDINGSOne size does not fit all:Social BusinessSoftware, Strategy andOrganization inMultinationalKnowledge IntensiveFirms, Pettersen, L. andSasson, A. (co-author).Abstract presented byPettersen at Org ScienceWinter Conference 2012
  • 10. Questions?
  • 11. Thank you!Lene.pettersen@bi.no mob: 0047 4641 0232Twitter: @LeneJBPLinkedIn http://www.linkedin.com/in/lenepettersenHosts a Interdisciplinary blog: Social Tech Stuffhttp://socialtechstuff.tumblr.com/Open Anthropology Cooperativehttp://openanthcoop.ning.com/profile/LenePettersenSlideshare http://sliwww.slideshare.net/lenepettersenQuora http://www.quora.com/Lene-Pettersen/topicsAcademia.edu http://independent.academia.edu/LenePettersenGoogle+ https://plus.google.com/105579493221059971965#