Internationally Managing Your Campaign From A Distance
by Lena Siara Huang, Sr. Manager, Global eCommerce at Marriott International on Jul 29, 2009
- 1,081 views
Topic: Internationally Managing your Campaign from a Distance...
Topic: Internationally Managing your Campaign from a Distance
How to successfully manage an international affiliate program? How to overcome challenges related to country and culture differences, and what to keep in mind when expanding your affiliate program beyond national borders? This topic is also becoming more relevant for affiliates as they take their marketing efforts global and learn how to best work with international advertisers.
In today’s economy, performance marketing is a crucial component of companies’ overall online marketing strategy. Affiliate Marketing is essential as it has a lower CPA than other advertising channels, and it is major vehicle for increasing visibility online. We live in a Global Economy, and expanding your online activities internationally is more important than ever to be successful.
- Total Views
- Views on SlideShare
- Embed Views