eSports Industry Growth and Sponsorship Opportunities
•Download as PPTX, PDF•
4 likes•1,049 views
League of Legends is a multiplayer online battle arena video game launched in 2007. In 2014, Twitch, a live streaming platform for gaming, was purchased by Amazon for $970 million and had over 100 million unique viewers. Professional esports for League of Legends and other games draw large crowds, with the League of Legends World Championship Season 3 finals selling out the KeyArena in Seattle. Major brands like Coca-Cola, Red Bull, and American Express have partnered with League of Legends developer Riot Games through sponsoring tournaments and collaborations.
Recommended
More Related Content
Similar to eSports Industry Growth and Sponsorship Opportunities
Similar to eSports Industry Growth and Sponsorship Opportunities (20)
Recently uploaded
Recently uploaded (20)
eSports Industry Growth and Sponsorship Opportunities
- 1. 1
- 2. League of Legends World Championship Season 3 2
- 3. Launched in 2007 Platform for Live Stream In 2014: Purchased by Amazon for $970 Million 100 Million Unique Viewers 3
- 4. 4
- 5. * Based on Conservative Approach 5
- 6. 6
- 7. 7
- 8. 8
- 9. 9
- 10. 10
- 11. Sellout KeyArena in Seattle, US The International 4 Finals, 2014 11
- 12. 12
- 13. 13
- 14. Full-time career Monthly salary guaranteed Compete regularly Sense of achievement Power obtainment 14
- 16. Coca-Cola Collaborates with Riot Games Features League of Legends Characters Sponsors tournaments in Korea 16
- 17. 17
- 18. Sponsors e-Sports tournaments worldwide Official energy drink e-Sports Web page 18
- 19. 19
- 20. American Express Collaborates with Riot Games Official payment partner Earn Riot Points 20
- 21. 21
- 22. Challenges 22
- 23. 23
- 24. 24
Editor's Notes
- Define e-sports LoL season 3 viewers
- 18,000 people had tickets ^ 32 million online
- <example of twitch streaming>
- Based on Newzoo research
- enjoying the fun of watching top players compete, participate in blog discussion, spend some of his income on in-game merchandise and do not participate in top international tournaments. Consumers = bring along your catherine box art. Buy merchandise
- Newzoo research in 18 key countries in 2013
- High potential to grow = digital age, live stream, fictional settings Young & vibrant consumers = willing to spend, generation Y and Z Suffers from recognition = ESPN director, call it a competition, not a sport like chess Difficult to be profitable for now = With over one third of the industry revenue coming from online advertising, it is still not enough when you compared it to traditional sports broadcasting like football. Sports fans contribute $20 a year per person where as an e-sports fan is estimated to contribute only $2.20. Relatively a new industry = started to really accelerate in 2007, marketers still haven’t got a strategy for it