Leiki Functionalities - Part 1: Contextual Recommendations

Leiki Functionalities – Part 1Contextual Recommendations

From Search to Discovery.From Brands to Relevancy. www.leiki.com 2

Challenges of a content owner How to:  get more traffic?  increase CPM?  keep users? From Search to Discovery. From Brands to Relevancy. www.leiki.com 5

Solution: Linking similar content From Search to Discovery. From Brands to Relevancy. www.leiki.com 6

Linking catalogs to contentRelevant recommendations increase traffic between publisher’s sitesfrom high traffic & low CPM sites to high CPM & low traffic sites ➔ Traffic to shops and classifieds comes from the publisher’s own media sites From Search to Discovery. From Brands to Relevancy. www.leiki.com 7

How does it work? 1 2 3 Content analysis and Keywords to concepts mapping Semantic content profile keyword identification & associated additional generation, including weighing keyword identification Keith Richards designs for Louis Vuitton Keith Richards, the newest celebrity in the Louis Vuitton campaign, hesitated before making his virgin leap into the pitch business."I told them, Ill only do it if you make me a guitar case with the logo on it, " the Rolling Stones guitarist says. "Theyve done it. Im very proud of it. Ill probably never travel with it, because its just too beautiful.“ The Annie Leibovitz photo depicts Richards strumming his guitar flanked by the custom-made Vuitton case and a lamp draped in a skull-print scarf. The caption reads: "Some journeys cannot be put into words. New York 3 a.m. Blues in C.“Original content item (Leiki considersanything that has a text description as Proprietary language independent Highly detailed semanticcontent, e.g., articles, product 100k+ category standards-based profile that can be used tocatalogues, adverts, blogs, image ontology identify related contentmetadata, etc.) From Search to Discovery. From Brands to Relevancy. www.leiki.com 8

Benefits of Leiki’s contentrecommendation Direct increase in traffic and revenuesTypical CTR is 3-6% for a single recommendation widget. Indirect increase in trafficUsers discover new services and sections with personallyrelevant content. Improved customer loyaltyAutomatic content discovery leads to a more pleasantexperience with personal recommendations improvingover time. Increase in external trafficEasily create topic specific pages that increase searchengine visibility. Understand your users much betterThe user profile database can be integrated with thepublishers CRM system for personal interest analysis and Contextual recommendationsmarketing. from several Leiki widgets on a news article in a leading news Plug and Play setup with services up and running site in the Nordics; Hs.fiwithin a number of days From Search to Discovery. From Brands to Relevancy. www.leiki.com 9

Customer case examplesLeiki’s context based product recommendations on leading UK media:The Independent, Trinity Mirror and Financial TimesLeiki serves 3 billion recommendations each month! From Search to Discovery. From Brands to Relevancy. www.leiki.com 10

Customers & Awards Customers Awards 2008 Media Innovation of the Year Award Winner of Most Innovative Technology From Search to Discovery. From Brands to Relevancy. www.leiki.com 11

Contact us Leiki Helsinki Leiki London Dr. Petrus Pennanen, CEO Mark Bembridge, Leiki UK MD +358 40 5020355 +44 7789 996927 petrus.pennanen@leiki.com mark.bembridge@leiki.com From Search to Discovery. From Brands to Relevancy. www.leiki.com 12

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Leiki Functionalities - Part 1: Contextual Recommendations

by Leiki on Jul 18, 2011

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Leiki Functionalities - Part 1: Contextual Recommendations — Presentation Transcript