Leiki Focus Overview

Leiki Focus OverviewCreating the User Centric Web

What is Leiki?  It’s automatic discovery of the most relevant content without searching for it!  It’s personal  It’s effortless and fun What’s unique about it?  Unforeseen detail and accuracy  Truly individual personalization  Discover new content anywhere without ever having visited the site the content is on Relevant articles and products are automaticallyScreenshots are translated from Finnish to English. recommended on Kesko Group’s customer magazine Pirkka.fi. From Search to Discovery. From Brands to Relevancy. www.leiki.com 2

Leiki Focus: Revenue streams Contextual Behavioural content content Theme portal recommendations recommendations Automatically Creates a personal Large automatically discovers similar content selection created portal content pieces More revenue from increased traffic Improved customer loyalty as each page has more interesting content Drives traffic to high-CPM sites by linking similar products From Search to Discovery. From Brands to Relevancy. www.leiki.com 3

Contextual product recommendations Case: Iltasanomat & NetAnttila.com Leiki Focus automatically links ads and products to relevant articles on media sites. Example: User reads an article on the Iltasanomat Living –section pages regarding design lamps. Leiki Focus automatically selects most relevant products for the banner ad. This way the users can directly buy the relevant products without ever having visited the web shop. Anttila is a large Finnish retailer in durable goods, part of the Kesko Group. Iltasanomat is the 2nd biggest digital newspaper in Finland, with 62 million page views / week.Screenshots are translated from Finnish to English. From Search to Discovery. From Brands to Relevancy. www.leiki.com 4

Leiki Focus: Revenue streams Contextual Behavioural content content Theme portal recommendations recommendations Automatically Creates a personal Large automatically discovers similar content selection created portal content pieces More revenue from increased traffic Highly compelling and loyalty-building with improving personalization Benefit from the most accurate and detailed user interest profiles From Search to Discovery. From Brands to Relevancy. www.leiki.com 5

Frontpage personalizationCase: Sanoma, Helsingin SanomatIn the digital edition of Helsingin Sanomat, the largestnewspaper in the Nordics, articles are recommendedbased on automatic personal interest analysis by LeikiFocus.Personal interests are automatically analysed in realtime from each click. From Search to Discovery. From Brands to Relevancy. www.leiki.com 6

Frontpage personalization Case: Large retailer Kesko User reads an article on mushroom hunting on customer magazine Pirkka.fi. This updates the personal interest profile. On the first visit to department store site Anttila.fi, the frontpage recommends products matching the user profile, such as a GPS navigator. Kesko is leading multi-sector retailer in Northern Europe, operating in the food, building, car and machinery trades. Turnover 9 B€. Kesko uses Leiki Focus extensively across sites for contextual and personal recommendations of both products and editorial content.Screenshots are translated from Finnish to English. From Search to Discovery. From Brands to Relevancy. www.leiki.com 7

Leiki Focus: Revenue streams Contextual Behavioural content content Theme portal recommendations recommendations Automatically Creates a personal Large automatically discovers similar content selection created portal content pieces More revenue from increased traffic Automatically collects all content on each of the user’s niche interests Create new media space at low cost Increased traffic from search engines From Search to Discovery. From Brands to Relevancy. www.leiki.com 8

Theme portalCase: MTV3MTV3 is the most watched TVchannel in Finland and part ofBonnier, the biggest media groupin Scandinavia.MTV3 is using Leiki Focus for anautomatic creation and updatingof their theme portal, covering55k pages and topics. Theme page index Individual theme page on one topic: summer houses From Search to Discovery. From Brands to Relevancy. www.leiki.com 9

Leiki Focus: Benefits Contextual Behavioural content content Theme portal recommendations recommendations Automatically Creates a personal Large automatically discovers similar content selection created portal content pieces What are the tangible benefits to our customers? → See next page From Search to Discovery. From Brands to Relevancy. www.leiki.com 10

Leiki Focus: Benefits 1. More traffic and revenue  Direct: Users stay on your site(s) instead of going to a search engine.  Indirect: Users discover new areas with personally relevant content.  External traffic: Topic specific pages increase search engine visibility. 2. More loyalty Automatic content discovery leads to a more pleasant experience with personal recommendations continuously improving. 3. New revenue sources The valuable user profile database can be integrated with CRM systems for consumer interest analysis and marketing.Screenshots are translated from Finnish to English. Personal recommendations on http://www.hs.fi/digilehti/ From Search to Discovery. From Brands to Relevancy. www.leiki.com 11

Leiki Focus: References Contextual Behavioural content content Theme portal recommendations recommendations Automatically Creates a personal Large automatically discovers similar content selection created portal content pieces Who are our satisfied customers? → See next pages From Search to Discovery. From Brands to Relevancy. www.leiki.com 12

Leiki Focus: Finnish media loves it! Leiki Focus used on all Top 5 Finnish media sites: www.iltalehti.fi www.iltasanomat.fi www.mtv3.fi www.yle.fi www.hs.fi Nr 1 Nr 2 Nr 3 Nr 4 Nr 5 92 million 62 million 48 million 35 million 27 million page views/week page views/week page views/week page views/week page views/weekScreenshots are translated from Finnish to English. From Search to Discovery. From Brands to Relevancy. www.leiki.com 13

Leiki Focus: UK media loves it too!The Independents Digital managing director Zach Leonard said the site has had several “record days”in November - partly down to the redesign using a lot more contextual and behavioraltargeting, provided by Leiki.http://www.thedrum.co.uk/news/2011/12/01/independent-predicting-record-figures-november-website-relaunch The Independent Daily Mirror Financial Times mobile application From Search to Discovery. From Brands to Relevancy. www.leiki.com 14

Summary of LeikiVision Make content discovery effortless and fun.Mission Grow revenues by driving the most valuable content to the right users. Augment content owners’ strategic vision with our technological edge.Company Profitable with revenue growth since 2005. Provides a software as a service solution for automatic content discovery.Customers Major publishers, retailers and public sector organizations.Product Leiki Focus has the most accurate real-time analysis of content and user interests. Uniquely able to personally recommend content such as products to people who have never visited the site the content is on. Based on a semantic software engine with an ontology of 100k+ interconnected topics – continuously developed since 2000.Employees 12+, actively recruiting. From Search to Discovery. From Brands to Relevancy. www.leiki.com 15

Customers & Awards Customers Awards Media Innovation of the Year Award Winner of Most Innovative Technology From Search to Discovery. www.leiki.com From Brands to Relevancy. Confidential 16

Contact us Leiki Europe Jari Kokkonen, VP Bus. Dev. Petrus Pennanen, CEO +358 50 4322356 +358 40 5020355 jari.kokkonen@leiki.com petrus.pennanen@leiki.com Leiki Americas Roy McDonald, Head of Operations +1 650 8676262 roy.mcdonald@leiki.com From Search to Discovery. www.leiki.com From Brands to Relevancy. Confidential 17

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Leiki Focus Overview

by Leiki on Jan 18, 2011

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