Museum Council History
• Established in 1980 as a volunteer group

• Created age restrictions in 1996

• Museum Council re...
Museum Council Overview
• Age restriction: 21‐45

• Dual membership, allows 2 people to participate

• Retention rate: 50‐...
Museum Council Membership
– Museum Council Associate: $250
  • Just for individuals ages 21‐26
  • 45 Museum Council Assoc...
Museum Council events

• Associates and Members: 5 events
  – Focus on exhibitions and collections

• Bonus Events: 5‐12
 ...
Museum Council events
• Fellows: 3 events + Member events
  – Focus on collecting and connoisseurship
     • NYC Connoisse...
Engagement and Retention
How to grow young donors into 
               leadership
• Research

• Engage

• Communicate

• Create a defined transitio...
Marketing and Communication
               ‐Placement on web
               ‐Ease of navigation
               ‐Email only...
Print collateral
Give the people what they want!
  •Move away from print collateral and focus on 
  email
  •Print collate...
Marketing: Online presence
The economy and young donors
The economy and young donors
Trends:
  •Acquisitions decreased

  •Retention stayed level overall and increased at 
  the ...
Young professionals   MFA
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Young professionals MFA

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2010 Membership, Development, PR & Marketing PAG Spring Workshop.

Cultivating Membership Among Young Professionals - Presentation by Caroline Stevens, Development Officer, Museum of Fine Arts, Boston, MA

Published in: Education, Spiritual
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Young professionals MFA

  1. 1. Museum Council History • Established in 1980 as a volunteer group • Created age restrictions in 1996 • Museum Council revamp in 1999 into a full  membership program – New membership levels and prices – 12 month rolling membership – Events and programs exclusively for Museum Council  members
  2. 2. Museum Council Overview • Age restriction: 21‐45 • Dual membership, allows 2 people to participate • Retention rate: 50‐60% • Average age: 35 • Current membership: 310 households • Host 5‐10 events per year, plus bonus programming
  3. 3. Museum Council Membership – Museum Council Associate: $250 • Just for individuals ages 21‐26 • 45 Museum Council Associates – Museum Council Member: $500‐$999 • 173 Museum Council Member households – Museum Council Fellow: $1,000‐$2,499 • 72 Museum Council Fellow households – Museum Council Patron: $2,500+ • 21 Museum Council Patron households
  4. 4. Museum Council events • Associates and Members: 5 events – Focus on exhibitions and collections • Bonus Events: 5‐12 – No cost programming
  5. 5. Museum Council events • Fellows: 3 events + Member events – Focus on collecting and connoisseurship • NYC Connoisseurship Weekend,  • Private Collection Visit • Council Patrons: 2 events + Fellow events • Insider Perspectives programming
  6. 6. Engagement and Retention
  7. 7. How to grow young donors into  leadership • Research • Engage • Communicate • Create a defined transition plan and policies – Integrate donor volunteers in the transition  efforts • Foster a group mentality • Peer mentoring
  8. 8. Marketing and Communication ‐Placement on web ‐Ease of navigation ‐Email only ‐ Steering Committee ‐Prospecting Events ‐Bring friends to events
  9. 9. Print collateral Give the people what they want! •Move away from print collateral and focus on  email •Print collateral only for large appeals and  annual mailing to members
  10. 10. Marketing: Online presence
  11. 11. The economy and young donors
  12. 12. The economy and young donors Trends: •Acquisitions decreased •Retention stayed level overall and increased at  the highest level •Focus on retaining and upgrading core supporters

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