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Designed by Hao Li, presented by Jiaqi Lv and Lei Liu

Designed by Hao Li, presented by Jiaqi Lv and Lei Liu

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    Presentation for social media final Presentation for social media final Presentation Transcript

    • Social Media Strategy Plan and Presentation
      Group Member:
      Jiaqi Lu
      Hao Li
      Lei Liu
    • BUSY CAFE
    • Brief Introduction
      Located in University Village of UCR
      Chinese food restaurant
    • Social media marketing goals
      Build relationships with customer
      Attract new customer
      Get review from customer
    • Social media marketing objectives
      Improve our social media webs (facebook, twitter, youtube)
      Promote our campaign by using social media
      Communicate with customer and get feedback from them
    • SWOT analysis
      for our social media
      Strengths
      We have already set up a business page on Facebook
      We get a good review fromYelp.com
    • SWOT analysis
      for our social media
      Weaknesses
      Lack of communication with people on facebook.
      We only build a public page on facebook.
    • SWOT analysis
      for our social media
      Opportunities
      Our page on facebook got 59 Check-ins and 2 like clicks from people. It’s a good start.
      Our competitors (Life cafe, Boba cafe) don’t have any social media strategies.
    • SWOT analysis
      for our social media
      Threats
      Most of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.
    • Facebook
    • How to improve
      We need a new business profile picture
      Upload some alluring pictures of our food
    • How to improve
      Decorate our wall. At least change the status regularly.
      Once we receive the message from our friends. Reply it as soon as possible.
    • Twitter
    • Most important
      Share everything with people. Just like a person.
      Chat with friends. Just like a person.
    • We can...
      Share your status:
      “It’s really hot today. Buy a cold boba milk tea from us!”
      “Few customer today...I miss you guys!”
      “Hope you get good grades in final exams!”
    • We can...
      Chat with friends:
      “@Mike Glad you like it. Try our noodle next time.”
      “@Angles We’re open until 11pm. Waiting for you ”
      “@nikosWe are sooooo sorry for that. Come here tomorrow and I’ll get you a milk tea for free.”
    • We can...
      Send out coupons or tell people everyday’s deal via Facebook and Twitter.
      $5 only for this week!
    • We can...
      Send out coupons or tell people everyday’s deal via Facebook and Twitter.
      I Busy Cafe
      Show this when you check out and get an 90% discount. Only for June.
    • We want...
      Customers check our Facebook and Twitter regularly.
      Customers leave feedback
      Build friendship with our customers
    • Youtube
    • Cooking Guide
      Record a cooking guide video. (How to Make Kung Pao Chicken)
      Upload to Youtube
      Share the link in Facebook and Twitter
    • Cooking Guide
      It’s an advertisement of our restaurant
      It also educate people. (relate to The Four Pillars of Social Media Strategy)
    • Foursquare
    • The new trend of social media
      It’s different from Facebook and Twitter. It’s run by customer not the owner.
      It’s Yelp.com + Twitter + Facebook
    • We need improve
    • We need improve
    • We need improve
      Upload pictures of our food
      Give tips on ours own, forwardly.
    • Making an app?
    • Make an App
      Pizza Hut iPhone app generates $1M in sales
      We can also make our app
    • Customers can simply start an order at first page
      They can sign in as an member
      We can put our menu in the app
    • Make an App
      We can integrate our Facebook, Twitter, all the social media pages in our app
      ?
    • Thank you