John Medina “Brain Rules” – Vision trumps all other senses
INFOGRAPHICS FORLAWYERSAllison C. Shields,Legal Ease Consulting, Inc.
INTRODUCTION – ALLISON C. SHIELDS President, Legal Ease Consulting, Inc. Practice Management, Productivity,Marketing and Business Development forLawyers Services include individual coaching,training, assessments & surveys,business and marketing strategy andsocial media Practicing lawyer for over 15 years Former law firm Administrative Partner Co-author, LinkedIn in One Hour forLawyers, and Facebook in One Hour forLawyers, published by the American BarAssociation
• The importance of visuals• What are infographics?• Why you should consider infographics• How you might use infographics• Examples• ResourcesWHAT WE’LL BE DISCUSSING
• “On demand”• Overwhelmed byinformation• Short attentionspansTHE WORLD NOW
60% of people arevisual learners90% of information coming to thebrain is visual