INFOGRAPHICS FORLAWYERSAllison C. Shields,Legal Ease Consulting, Inc.
INTRODUCTION – ALLISON C. SHIELDS President, Legal Ease Consulting, Inc. Practice Management, Productivity,Marketing and...
• The importance of visuals• What are infographics?• Why you should consider infographics• How you might use infographics•...
• “On demand”• Overwhelmed byinformation• Short attentionspansTHE WORLD NOW
60% of people arevisual learners90% of information coming to thebrain is visual
Oral InformationAlone: 10%Oral PlusPictures: 65%Retention, 72 hourspost-exposure
How Does This Applyto Lawyers?
IntimidatingUse “legalese”ConfusingOverwhelmingBoringText-heavyLawyers:**From client’s perspective
AnxiousConfusedDistractedOverwhelmedEmotionalClients:
A “New” Tool:Infographics
VISUAL STORYTELLING• Visually appealing• Convey lots ofinformation quickly• Easy to understand• More engaging• Less intimi...
SHAREABLE• Easy to embed• Can go viral• Builds links• Drives traffic• People lovethem!
How Lawyers Can UseInfographics
CLIENT COMMUNICATIONHelp clients understand legalconceptsMake information lessintimidatingShow the processIncrease client ...
MARKETINGEstablish expertiseDifferentiate yourselfAttract new clients
HOW ELSE CAN LAWYERS USE INFOGRAPHICS? Train employees Enhance firm newsletters Showcase firm results Recruitment tool...
Examples
*full infographic can be found at: http://gadgetsteria.com/2011/10/07/infographic-steve-jobs-by-the-numbers/
InfographicsResources
Traditional infographics: Visual.ly infogr.am easel.ly PiktochartDO IT YOURSELF OPTIONS
Wordle.netDO IT YOURSELF OPTIONS
You don’t always have to create your own!o Hire an infographic designero Find infographics online and share themo Embed in...
 Know your audience Keep text limited Use white space wisely Credit your sources Don’t forget to shareINFOGRAPHIC TIPS
QUESTIONS?
ALLISON C. SHIELDS, ESQ.Contact Information:Allison@LegalEaseConsulting.comPhone: 631-642-0221www.LawyerMeltdown.comwww.Le...
Infographics for lawyers presentation
Infographics for lawyers presentation
Infographics for lawyers presentation
Infographics for lawyers presentation
Infographics for lawyers presentation
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Infographics for lawyers presentation

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What are infographics and how can lawyers use them?

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  • John Medina “Brain Rules” – Vision trumps all other senses
  • Transcript of "Infographics for lawyers presentation"

    1. 1. INFOGRAPHICS FORLAWYERSAllison C. Shields,Legal Ease Consulting, Inc.
    2. 2. INTRODUCTION – ALLISON C. SHIELDS President, Legal Ease Consulting, Inc. Practice Management, Productivity,Marketing and Business Development forLawyers Services include individual coaching,training, assessments & surveys,business and marketing strategy andsocial media Practicing lawyer for over 15 years Former law firm Administrative Partner Co-author, LinkedIn in One Hour forLawyers, and Facebook in One Hour forLawyers, published by the American BarAssociation
    3. 3. • The importance of visuals• What are infographics?• Why you should consider infographics• How you might use infographics• Examples• ResourcesWHAT WE’LL BE DISCUSSING
    4. 4. • “On demand”• Overwhelmed byinformation• Short attentionspansTHE WORLD NOW
    5. 5. 60% of people arevisual learners90% of information coming to thebrain is visual
    6. 6. Oral InformationAlone: 10%Oral PlusPictures: 65%Retention, 72 hourspost-exposure
    7. 7. How Does This Applyto Lawyers?
    8. 8. IntimidatingUse “legalese”ConfusingOverwhelmingBoringText-heavyLawyers:**From client’s perspective
    9. 9. AnxiousConfusedDistractedOverwhelmedEmotionalClients:
    10. 10. A “New” Tool:Infographics
    11. 11. VISUAL STORYTELLING• Visually appealing• Convey lots ofinformation quickly• Easy to understand• More engaging• Less intimidating• Combines text andgraphics
    12. 12. SHAREABLE• Easy to embed• Can go viral• Builds links• Drives traffic• People lovethem!
    13. 13. How Lawyers Can UseInfographics
    14. 14. CLIENT COMMUNICATIONHelp clients understand legalconceptsMake information lessintimidatingShow the processIncrease client retention ofinformationReduce phone calls andfrustration!
    15. 15. MARKETINGEstablish expertiseDifferentiate yourselfAttract new clients
    16. 16. HOW ELSE CAN LAWYERS USE INFOGRAPHICS? Train employees Enhance firm newsletters Showcase firm results Recruitment tool Alternate lawyer bio Statistical firm information
    17. 17. Examples
    18. 18. *full infographic can be found at: http://gadgetsteria.com/2011/10/07/infographic-steve-jobs-by-the-numbers/
    19. 19. InfographicsResources
    20. 20. Traditional infographics: Visual.ly infogr.am easel.ly PiktochartDO IT YOURSELF OPTIONS
    21. 21. Wordle.netDO IT YOURSELF OPTIONS
    22. 22. You don’t always have to create your own!o Hire an infographic designero Find infographics online and share themo Embed infographics into blog posts, website
    23. 23.  Know your audience Keep text limited Use white space wisely Credit your sources Don’t forget to shareINFOGRAPHIC TIPS
    24. 24. QUESTIONS?
    25. 25. ALLISON C. SHIELDS, ESQ.Contact Information:Allison@LegalEaseConsulting.comPhone: 631-642-0221www.LawyerMeltdown.comwww.LegalEaseConsulting.com (blog)

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