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Infographics for lawyers presentation

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What are infographics and how can lawyers use them?

What are infographics and how can lawyers use them?

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  • John Medina “Brain Rules” – Vision trumps all other senses
  • Transcript

    • 1. INFOGRAPHICS FORLAWYERSAllison C. Shields,Legal Ease Consulting, Inc.
    • 2. INTRODUCTION – ALLISON C. SHIELDS President, Legal Ease Consulting, Inc. Practice Management, Productivity,Marketing and Business Development forLawyers Services include individual coaching,training, assessments & surveys,business and marketing strategy andsocial media Practicing lawyer for over 15 years Former law firm Administrative Partner Co-author, LinkedIn in One Hour forLawyers, and Facebook in One Hour forLawyers, published by the American BarAssociation
    • 3. • The importance of visuals• What are infographics?• Why you should consider infographics• How you might use infographics• Examples• ResourcesWHAT WE’LL BE DISCUSSING
    • 4. • “On demand”• Overwhelmed byinformation• Short attentionspansTHE WORLD NOW
    • 5. 60% of people arevisual learners90% of information coming to thebrain is visual
    • 6. Oral InformationAlone: 10%Oral PlusPictures: 65%Retention, 72 hourspost-exposure
    • 7. How Does This Applyto Lawyers?
    • 8. IntimidatingUse “legalese”ConfusingOverwhelmingBoringText-heavyLawyers:**From client’s perspective
    • 9. AnxiousConfusedDistractedOverwhelmedEmotionalClients:
    • 10. A “New” Tool:Infographics
    • 11. VISUAL STORYTELLING• Visually appealing• Convey lots ofinformation quickly• Easy to understand• More engaging• Less intimidating• Combines text andgraphics
    • 12. SHAREABLE• Easy to embed• Can go viral• Builds links• Drives traffic• People lovethem!
    • 13. How Lawyers Can UseInfographics
    • 14. CLIENT COMMUNICATIONHelp clients understand legalconceptsMake information lessintimidatingShow the processIncrease client retention ofinformationReduce phone calls andfrustration!
    • 15. MARKETINGEstablish expertiseDifferentiate yourselfAttract new clients
    • 16. HOW ELSE CAN LAWYERS USE INFOGRAPHICS? Train employees Enhance firm newsletters Showcase firm results Recruitment tool Alternate lawyer bio Statistical firm information
    • 17. Examples
    • 18. *full infographic can be found at: http://gadgetsteria.com/2011/10/07/infographic-steve-jobs-by-the-numbers/
    • 19. InfographicsResources
    • 20. Traditional infographics: Visual.ly infogr.am easel.ly PiktochartDO IT YOURSELF OPTIONS
    • 21. Wordle.netDO IT YOURSELF OPTIONS
    • 22. You don’t always have to create your own!o Hire an infographic designero Find infographics online and share themo Embed infographics into blog posts, website
    • 23.  Know your audience Keep text limited Use white space wisely Credit your sources Don’t forget to shareINFOGRAPHIC TIPS
    • 24. QUESTIONS?
    • 25. ALLISON C. SHIELDS, ESQ.Contact Information:Allison@LegalEaseConsulting.comPhone: 631-642-0221www.LawyerMeltdown.comwww.LegalEaseConsulting.com (blog)