Changes in e commerce law

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A short presentation about what your website needs to be compliant with new Ecommerce law

Published in: Technology, News & Politics
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Changes in e commerce law

  1. 1. Changes In Ecommerce LawWednesday, 8 August 12
  2. 2. Firstly what are cookies?Wednesday, 8 August 12
  3. 3. Cookies is the term used to refer to information a website may store about you during your visit to that website.Wednesday, 8 August 12
  4. 4. Why do Websites track cookies?Wednesday, 8 August 12
  5. 5. There are a number of reasons - they can allow you to autofill username and password boxes on return visits or can track where you are clicking on the site for market research.Wednesday, 8 August 12
  6. 6. So whats changed In the law?Wednesday, 8 August 12
  7. 7. Websites must now inform visitors that they track cookies so if a visitor is not happy for that to happen they can leave the site.Wednesday, 8 August 12
  8. 8. Do I need to get consent from customers/visitors to my site?Wednesday, 8 August 12
  9. 9. No, despite the ICO (Information Commissioners Office) originally wanting websites to obtain consent, they have deemed that implied consent is satisfactoryWednesday, 8 August 12
  10. 10. Cant I just upload my privacy policy?Wednesday, 8 August 12
  11. 11. It is not enough to update your privacy policy as customers rarely view that page of your site. You must notify them on the page they arrive at your site (which could be ANY page of your website)Wednesday, 8 August 12
  12. 12. So what about my privacy policy?Wednesday, 8 August 12
  13. 13. Your privacy policy should be updated with the new information about how your website tracks cookies.Wednesday, 8 August 12
  14. 14. How do I change my website to include the new information?Wednesday, 8 August 12
  15. 15. Unfortunately you will have to contact your web designer/developer and ask them to add a small pop up to each page covering the cookies information.Wednesday, 8 August 12
  16. 16. For more help on running an online business visit the Ecommerce section of Legal Centres website: http://www.legalcentre.co.uk/ecommerce/ Visit SiteWednesday, 8 August 12
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