Instagram & Events
Presented by Chris Kapsalis
LEGACY MARKETING PARTNERS

The image cannot be displayed. Your computer may...
150M Monthly Active Users
3rd Fastest Growing App of 2013
60%+ People Outside the US 55M Average Photos Per Day 1.2B Likes...
“Attention spans are lengthened
when you offer one visual or auditory
enhancement to the written word … Visuals, when it c...
1. Find Your Brand/Event’s Personality
2. Feel Your Filters

WINNING with
INSTAGRAM

10 easy tips

3. Be the Andy Warhol o...
TIP 1:

Find Your
Brand/Event’s
Personality
Getting started:

Assign a personality for your event

Bonus!

This can help d...
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough...
TIP 2:

Feel Your
Filters
!

Become a regular
user first
The image cannot be displayed. Your computer may not have
The ima...
Earlybird!

Lo-Fi!

Valencia!

Rise!

Amaro!

Vintage
Retro
Subdued

Rich
Sumptuous
Delicious

Relaxed
Mellow
Easygoing

B...
TIP 3: Be the Andy Warhol of Your Event

Is your event a spectacle for the eyes? Show people what your brand
#eventtechliv...
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough...
TIP 4:

Bring Out
Your Stars

The image cannot be displayed. Your computer may not have
The image cannot be displayed. You...
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough...
TIP 5:

Give as Good as You Get

The image cannot be displayed. Your computer may not have
The image cannot be displayed. ...
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough...
TIP 6:

Post images during the process of designing your event, post them live
during the event and post follow up “best o...
#absolutstuga!

Pre

The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your compute...
TIP 7:

Unleash Your Evangelists

Use Instagram videos for quick reactions during and after your
event, as well as a way t...
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
corr...
TIP 8:

60/40 Rule
60% of your content

should be for humor or
interesting images relating
to your event or brand, but
not...
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough...
TIP 9: Pleased
To Introduce
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your ...
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough...
TIP 10:

Amplify Your
Content
Use your existing
social media
platforms to extend
the reach of your
images
The image cannot...
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough...
1. Find Your Brand/Event’s Personality
2. Feel Your Filters
3. Be the Andy Warhol of Your Event
4. Bring Out Your Stars

R...
!!
Taking Instagram to the Next Level

The image cannot be displayed. Your computer may not have
The image cannot be displ...
@GirlsHBO Hosted a New Years-Themed Party
!Held at the Skirball
Center of Performing
Arts in New York

!!

The image canno...
Lexus Introduces First-Ever Collaborative Stop-Motion Film

!Lexus invited 212 Instagram influencers to participate 
!Part...
New York Magazine at #N Y F W

!Promotion of a new fashion blog, the Cut
!Branded Vehicles were used as shuttles for V.I.P...
#ToyotaGiving at Lollapalooza
!Guests used blackboards to
share how they would help
their community or better
themselves 
...
#Untamed by Mercedes-Benz
!The new CLA class
was approached
with an untamed
attitude
!Fans shared what
'Untamed' meant
to ...
Kellogg’s InstaCurrency
!Where: Special K store

in Stockholm 

!Guests were
encouraged to snap
Instagram photos 
!The pho...
Thank You

The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not ...
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Instagram & Events

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Instagram & Events presented by Chris Kapsalis at the 3rd Annual EventTech conference.

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Instagram & Events

  1. 1. Instagram & Events Presented by Chris Kapsalis LEGACY MARKETING PARTNERS The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. #eventtechlive #eventtechlive!
  2. 2. 150M Monthly Active Users 3rd Fastest Growing App of 2013 60%+ People Outside the US 55M Average Photos Per Day 1.2B Likes Daily Instagram by the Numbers Of Interbrand's top 100 global brands, 59 are active on Instagram and account for over 90 million active followers The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. Top 5 Filters Used on Brand Photos 1. No Filter 2. Lo-Fi 3. Valencia 4. Rise 5. Amaro Top 5 Brands #eventtechlive! #eventtechlive Sources: mashable.com/2013/10/21/fastest-growing-apps, simplymeasured.com
  3. 3. “Attention spans are lengthened when you offer one visual or auditory enhancement to the written word … Visuals, when it comes to advertising, are much stronger than just words. That is why so much is done in graphics and trailers down to the imagery of the title.” -Dr. Walfish Psychotherapist and Author The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive Loren, Jess, Swiderski, Ed. Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network. Pearson: Que, 2012. Print.
  4. 4. 1. Find Your Brand/Event’s Personality 2. Feel Your Filters WINNING with INSTAGRAM 10 easy tips 3. Be the Andy Warhol of Your Event 4. Bring Out Your Stars 5. Give As Good As You Get 6. Pre | During | Post 7. Unleash Your Evangelists 8. 60/40 Rule 9. Pleased to Introduce The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive 10. Amplify Your Content #eventtechlive!
  5. 5. TIP 1: Find Your Brand/Event’s Personality Getting started: Assign a personality for your event Bonus! This can help determine whether or not you have a true use for Instagram or social media in general The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. SLEEK WACKY OFF THE WALL TOUGH GRITTY POWERFUL SERIOUS MODERN FUN STYLISH FAMILY-FRIENDLY #eventtechlive! #eventtechlive
  6. 6. The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. @benandjerrys! @nba! #eventtechlive! #eventtechlive
  7. 7. TIP 2: Feel Your Filters ! Become a regular user first The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. Try before you buy #eventtechlive! #eventtechlive
  8. 8. Earlybird! Lo-Fi! Valencia! Rise! Amaro! Vintage Retro Subdued Rich Sumptuous Delicious Relaxed Mellow Easygoing Bright Warm Cheerful Dark Handsome Mysterious The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  9. 9. TIP 3: Be the Andy Warhol of Your Event Is your event a spectacle for the eyes? Show people what your brand #eventtechlive! #eventtechlive or event is all about through the use of imagery The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again.
  10. 10. The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #negramodelo! #absolutchicago! #eventtechlive! #eventtechlive
  11. 11. TIP 4: Bring Out Your Stars The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. Utilize talent or co-hosts that will be featured at the event to build engagement #eventtechlive! #eventtechlive
  12. 12. The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. 28.1K likes vs 8,845 likes #eventtechlive! #eventtechlive
  13. 13. TIP 5: Give as Good as You Get The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. Consider giving supporters an incentive to tag #eventtechlive! #eventtechlive
  14. 14. The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. @virginamerica! #eventtechlive! #eventtechlive
  15. 15. TIP 6: Post images during the process of designing your event, post them live during the event and post follow up “best of” images while you thank your attendees and followers Pre The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. During Post #eventtechlive! #eventtechlive
  16. 16. #absolutstuga! Pre The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. During Post #eventtechlive! #eventtechlive
  17. 17. TIP 7: Unleash Your Evangelists Use Instagram videos for quick reactions during and after your event, as well as a way to vary your content mediums The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  18. 18. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. #eventtechlive
  19. 19. TIP 8: 60/40 Rule 60% of your content should be for humor or interesting images relating to your event or brand, but not directly selling. 40% of your content should promote your event directly The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  20. 20. The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  21. 21. TIP 9: Pleased To Introduce The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. Rotation curation is the concept of rotating the spokesperson on a broadly-scoped social media account Open up the channel to talent, vendor partners, #eventtechlive! #eventtechlive or other stakeholders in the event
  22. 22. The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive @weareuae
  23. 23. TIP 10: Amplify Your Content Use your existing social media platforms to extend the reach of your images The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  24. 24. The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  25. 25. 1. Find Your Brand/Event’s Personality 2. Feel Your Filters 3. Be the Andy Warhol of Your Event 4. Bring Out Your Stars Recap 5. Give As Good As You Get 6. Pre | During | Post 7. Unleash Your Evangelists 8. 60/40 Rule 9. Pleased to Introduce The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. 10. Amplify Your Content #eventtechlive! #eventtechlive
  26. 26. !! Taking Instagram to the Next Level The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  27. 27. @GirlsHBO Hosted a New Years-Themed Party !Held at the Skirball Center of Performing Arts in New York !! The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. !The cheeky function invited guests to pen resolutions on placards using #Resolutionsgirlsbreak !Guests snapped photos holding their placards, and the fun shots were posted to HBO's Instagram page #eventtechlive! #eventtechlive
  28. 28. Lexus Introduces First-Ever Collaborative Stop-Motion Film !Lexus invited 212 Instagram influencers to participate  !Participants captured specific parts of the vehicle  !It was later compiled through the #LexusInstafilm The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  29. 29. New York Magazine at #N Y F W !Promotion of a new fashion blog, the Cut !Branded Vehicles were used as shuttles for V.I.P. Guests !Entry: Instagram an image using #thecutshuttle to win prizes The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  30. 30. #ToyotaGiving at Lollapalooza !Guests used blackboards to share how they would help their community or better themselves  !Every Tweet and Instagram post resulted in a $2 donation by Toyota !#ToyotaGiving garnered 4,000 total Tweets and Instagram posts The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  31. 31. #Untamed by Mercedes-Benz !The new CLA class was approached with an untamed attitude !Fans shared what 'Untamed' meant to them  !The result: a social media installation in the center of Paris The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  32. 32. Kellogg’s InstaCurrency !Where: Special K store in Stockholm  !Guests were encouraged to snap Instagram photos  !The photos were then used as currency for a box of cereal The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive
  33. 33. Thank You The image cannot be displayed. Your computer may not have The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then the red x still appears, you may have to delete the image and then insert it again. insert it again. #eventtechlive! #eventtechlive #eventtechlive !"#$%&'()%(*$%+,+*-.(!/0)&!10++2+,*-.(!/0)345+#eventtechlive!
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