Networking & Marketing by Comfort Ocran


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Marketing basics
Introduction To Networking
Networking As An Investment
Network Enhancing Strategies
Working the social networking scene

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Networking & Marketing by Comfort Ocran

  1. 1. Networking & Marketing Comfort Ocran
  2. 2. Presentation Outline Marketing basics Introduction To Networking Networking As An Investment Network Enhancing Strategies Working the social networking scene
  3. 3. Ultimate Aim of Business?
  4. 4. 3 Business Profitability Strategies Customer acquisition 2. Customer Retention (CRM) 3. Customer – focused team members
  5. 5. 4 Ps of Marketing Product Price Place Promotion
  6. 6. Promotional Strategies Advertising Promotion Personal selling Public relations Other publicity
  7. 7. Other Promotion Methods Packaging Displays of product Demonstration Free samples Exhibitions and trade fairs Films, brochures, leaflets Direct marketing (direct mail, mail order) Networking
  8. 8. Networking? Making connections and building enduring, mutually beneficial relationships.
  9. 9. Everyone is talking about networks National Innovation Networks Formal Networks Entrepreneurial Networks Ego Networks Regional Networks Infrastructure Networks Social Networks Electronic Networks Informal Networks Networks of PracticeNetworked organization
  10. 10. Growth Time Information and knowledge Human absorptive capacity Cohen & Levinthal 1989 A world of rapidly growing knowledge ….
  11. 11. A world of rapidly growing knowledge …. 50% knowledge relevant 50% knowledge outdated First year of technical-based education Third year of education
  12. 12. Virtual communities Local networks Associates Colleagues in other offices Local colleagues Close friends Family
  13. 13. ”No one knows everything, everyone knows something, all knowledge resides in humanity.” Pierre Lévy, Collective Intelligence:
  14. 14. 14 What is a network? A set of actors connected by ties •Ties/Links −Knowledge, trust, team, sit by, dislike, etc. −Alliance, customer, investment, etc. Tie •Actors/Nodes −Individuals −Teams, organizations, etc. Actor
  15. 15. Uncovering networks in an organization Informal organization Teigland et al. 2005 Formal organization
  16. 16. 16 Two divisions within an Organisation Section 1 Section 2 Improved efficiency over time Stagnant performance over time Schenkel & Teigland 2007
  17. 17. Comparing across firms Company A R&D Ericsson R&D HP R&D % Revenue from products dev’d in last three years Poor High High Speed, time to market Medium Poor High End customer satisfaction Poor Medium High Dr. Robin Teigland
  18. 18. Network outcomes? Individual level Improved effectiveness Improved job opportunities Higher salaries Faster promotions Increased influence & power Improved health
  19. 19. Network outcomes? Organizational level Organizational learning Improved innovation Increased sales Decreased employee turnover
  20. 20. 20 “Managing” networks in your organization Before After Anklam & Welch 2005 1. Uncover networks 2. Analyze networks 3. Improve connectedness
  21. 21. Coming together is a beginning. Keeping together is progress. Working together is success. Henry Ford
  22. 22. Networking Building Strategies
  23. 23. 1. A Collaborative Mind-set Have a Partnership Orientation Resist Exclusionist Tendencies and Policies Build empathy & listening skills
  24. 24. 2. Reach out to Others Identify areas of common interest Don’t focus solely on personal reward Think of benefits to other party
  25. 25. What can you do? Where do you sit? With whom do you eat lunch? With whom do you socialize? To which communities, networks do you belong?
  26. 26. What can you do? Think strategically… How are decisions made in your organization? What information flow would you like to be in? What resources will you need in the future?
  27. 27. 3. Cultivate a Balanced Network of Relationships (Mentors, connectors, coaches, enforcers, supporters, sponsors, encouragers)
  28. 28. So, what does this mean for you? An person’s position in a social network, i.e., social capital, determines in part the actor’s opportunities and constraints
  29. 29. Develop participation in a variety of networks Strong ties Weak ties Outside organization Inside organization
  30. 30. 3. Intuition Sensitivity to the needs and concerns of the other party
  31. 31. 4. Self-Confidence Appreciate your unique style Don’t compare yourself Enjoy your relationships Be objective in your criticism
  32. 32. 5. Put yourself out There Take risks in connecting to people who you need. Be Trustworthy Go the extra mile
  33. 33. Action Points Most networks are homogenous groups Meet someone outside your usual ties Make yourself easy to fine Blog Social media LinkdIn Facebook Myspace
  34. 34. 6. Respect the Rules of Engagement Stand for Integrity Be Fair and Just Denounce Negativity Uphold Agreements
  35. 35. 7. Be Positive & Thankful Keep smiling & be optimistic There is always something to celebrate. All things work together for good….
  36. 36. “Your network determines your net worth.” Les Brown
  37. 37. networks-for-business-1039370?from_search=1 0244656540