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The Case for Marketing Automation in 30 Seconds
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The Case for Marketing Automation in 30 Seconds

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A very brief overview on how the absence of marketing automation system causes too many qualified leads to fall through the cracks.

A very brief overview on how the absence of marketing automation system causes too many qualified leads to fall through the cracks.


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  • 1. The  Case  for  Marke-ng  Automa-on  …  in  30  Seconds  
  • 2. According to a Sirius Decisions’ Study of the typical Lead Management Process… Out of 1,000 leads you generate 2 © Left Brain Marketing Inc. All Rights Reserved
  • 3.   200      You only touch about 20%. Touched     800   Untouched     But wait, the story gets worse…   3 © Left Brain Marketing Inc. All Rights Reserved
  • 4.   60  are  Qualified    Of those 200, you decide… 140  are  NOT       Qualified   And here’s where it really gets depressing.   Of those 140 “NOT QUALIFIED” prospects ….   4 © Left Brain Marketing Inc. All Rights Reserved
  • 5.  120 buy from you or your 120  BUY    competition with 2 years… So,  the  ques-on  you  might  consider  is…     If  80%  of  your  leads  go  untouched  and   80%  of  your  “Unqualified”  leads  s-ll  buy…     Can  you  afford  not  to  find  a  solu-on?   5 © Left Brain Marketing Inc. All Rights Reserved