The Case for Marketing Automation in 30 Seconds

418 views
344 views

Published on

A very brief overview on how the absence of marketing automation system causes too many qualified leads to fall through the cracks.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
418
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Case for Marketing Automation in 30 Seconds

  1. 1. The  Case  for  Marke-ng  Automa-on  …  in  30  Seconds  
  2. 2. According to a Sirius Decisions’ Study of the typical Lead Management Process… Out of 1,000 leads you generate 2 © Left Brain Marketing Inc. All Rights Reserved
  3. 3.   200      You only touch about 20%. Touched     800   Untouched     But wait, the story gets worse…   3 © Left Brain Marketing Inc. All Rights Reserved
  4. 4.   60  are  Qualified    Of those 200, you decide… 140  are  NOT       Qualified   And here’s where it really gets depressing.   Of those 140 “NOT QUALIFIED” prospects ….   4 © Left Brain Marketing Inc. All Rights Reserved
  5. 5.  120 buy from you or your 120  BUY    competition with 2 years… So,  the  ques-on  you  might  consider  is…     If  80%  of  your  leads  go  untouched  and   80%  of  your  “Unqualified”  leads  s-ll  buy…     Can  you  afford  not  to  find  a  solu-on?   5 © Left Brain Marketing Inc. All Rights Reserved

×