Lead Nurturing Campaign Fast Track

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A step-by-step nurturing program consisting of educational content, combined with a clean database and communication with sales will provide you with an effective lead nurturing flow.

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Lead Nurturing Campaign Fast Track

  1. 1. Nurturing Campaign FastTrackJuly 14, 2009
  2. 2. Left Brain introduction§  Left Brain Marketing is a Silicon Valley-based marketing consulting rm that specializes in designing and implementing customized marketing automation solutions and campaigns for B2B companies.§  The LBM team has over 100 years of combined experience.§  Weve run entire marketing departments, been responsible for million dollar budgets, worked with start-ups and F100 companies.§  Whether youre just beginning or looking to raise the caliber of your marketing, well drastically reduce your learning curve and show you how to make the most of your marketing automation system. 2
  3. 3. Agenda§  Setting realistic goals§  Cleaning your database§  Selecting your content§  Step by step nurture program§  Live example§  Needed elements and examples§  Live lead nurturing ow 3
  4. 4. Setting realistic goals§  Who will you nurture§  Prepare for your campaign§  Select your audience§  Segment by attributes or actions§  Message crafted for selected group 4
  5. 5. Cleaning the database§  Take a close look at your database§  Remove not marketable leads§  Increase your open and click rate§  Some contacts are leads 5
  6. 6. Setting a goal§  What should your goal be§  Communicate with Sales§  Have their hand in the cookie jar§  Decide who is considered to be “interested” or “quali ed”§  Set realistic expectations§  Industry statistics may vary§  Calculate through number of records on list, average open and click rate, and number of steps 6
  7. 7. Selecting content§  Content must be educational§  Must address what bene ts offer to the recipient and industry§  Must emphasize business needs and how would it solve particular issues§  No steak knifes giveaway 7
  8. 8. Step by step program 8
  9. 9. Live example – step by step 9
  10. 10. Needed elements§  Forms§  Landing Pages§  Images§  Emails§  Lists§  Flow 10
  11. 11. Live examples 11
  12. 12. Effective lead nurturing ow 12
  13. 13. Summary§  Prepare your campaign (audience, attributes, actions, message)§  Clean your database§  Set realistic goals and communicate with your sales department§  Content should be educational§  Create multi step nurture campaigns§  Create your campaign pieces (forms, landing pages, emails, lists, ow) 13

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