Markma 10 questions

539
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
539
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Markma 10 questions

  1. 1. 10 Questions for learning (Analyzing Business Markets: Chapter 7) Leeyhan Frank B. Dizon September 3, 2010
  2. 2. 1. ______ decision-making process by which formal organizations establish the need to purchase products and services and identify, evaluate and choose among alternative brands and suppliers. <ul><li>Organizational Buying </li></ul><ul><li>Straight Rebuy </li></ul><ul><li>Market Buying </li></ul><ul><li>Outsourcing </li></ul><ul><li>Direct Purchasing </li></ul>
  3. 3. 1. ______ decision-making process by which formal organizations establish the need to purchase products and services and identify, evaluate and choose among alternative brands and suppliers. <ul><li>Organizational Buying </li></ul><ul><li>Straight Rebuy </li></ul><ul><li>Market Buying </li></ul><ul><li>Outsourcing </li></ul><ul><li>Direct Purchasing </li></ul>
  4. 4. 2. All are characteristics of Business Markets except <ul><li>Fewer, Larger Buyers </li></ul><ul><li>Direct and Indirect Purchasing System </li></ul><ul><li>Inelastic Demand </li></ul><ul><li>Fluctuating Demand </li></ul><ul><li>Close supplier-customer relationships </li></ul>
  5. 5. 2. All are characteristics of Business Markets except <ul><li>Fewer, Larger Buyers </li></ul><ul><li>Direct and Indirect Purchasing System </li></ul><ul><li>Inelastic Demand </li></ul><ul><li>Fluctuating Demand </li></ul><ul><li>Close supplier-customer relationships </li></ul>
  6. 6. 3. The three types of buying situations are: straight rebuy, modified rebuy and ________ <ul><li>Original Task </li></ul><ul><li>Common Task </li></ul><ul><li>New Task </li></ul><ul><li>Buying Task </li></ul><ul><li>Purpose Task </li></ul>
  7. 7. 3. The three types of buying situations are: straight rebuy, modified rebuy and ________ <ul><li>Original Task </li></ul><ul><li>Common Task </li></ul><ul><li>New Task </li></ul><ul><li>Buying Task </li></ul><ul><li>Purpose Task </li></ul>
  8. 8. 4. Which of the following is true? <ul><li>A. Business Markets have less geographically concentrated buyers. </li></ul><ul><li>B. Suppliers must be prepared to adapt their offers to the special needs and procedures which are found in institutional and government markets. </li></ul><ul><li>C. To improve effectiveness and efficiency, business suppliers and customers are focusing on one way to manage their business relationships. </li></ul><ul><li>D. Inelastic demand is one of the characteristics of a service market. </li></ul><ul><li>E. Purchasing departments were perceived to occupy a high position in the management hierarchy, in spite of often managing more than half the company’s costs. </li></ul>
  9. 9. 4. Which of the following is true? <ul><li>A. Business Markets have less geographically concentrated buyers. </li></ul><ul><li>B. Suppliers must be prepared to adapt their offers to the special needs and procedures which are found in institutional and government markets. </li></ul><ul><li>C. To improve effectiveness and efficiency, business suppliers and customers are focusing on one way to manage their business relationships. </li></ul><ul><li>D. Inelastic demand is one of the characteristics of a service market. </li></ul><ul><li>E. Purchasing departments were perceived to occupy a high position in the management hierarchy, in spite of often managing more than half the company’s costs. </li></ul>
  10. 10. 5. __________________consist of schools, hospitals, nursing homes, prisons and other institutions that provide goods and services to people in their care. <ul><li>Organizational Markets </li></ul><ul><li>Public and Private Instituitions </li></ul><ul><li>Service Markets </li></ul><ul><li>Suppliers and Consumers </li></ul><ul><li>Instituitional and Government Markets </li></ul>
  11. 11. 5. __________________consist of schools, hospitals, nursing homes, prisons and other institutions that provide goods and services to people in their care. <ul><li>Organizational Markets </li></ul><ul><li>Public and Private Instituitions </li></ul><ul><li>Service Markets </li></ul><ul><li>Suppliers and Consumers </li></ul><ul><li>Instituitional and Government Markets </li></ul>
  12. 12. 6. When Whirlpool acquired the services of IBM to facilitate faster and more efficient inventory management, it is an example of: <ul><li>Systems Buying </li></ul><ul><li>Merging </li></ul><ul><li>Total Quality Management </li></ul><ul><li>Outsourcing </li></ul><ul><li>Straight Rebuy </li></ul>
  13. 13. 6. When Whirlpool acquired the services of IBM to facilitate faster and more efficient inventory management, it is an example of: <ul><li>Systems Buying </li></ul><ul><li>Merging </li></ul><ul><li>Total Quality Management </li></ul><ul><li>Outsourcing </li></ul><ul><li>Straight Rebuy </li></ul>
  14. 14. 7. The first stage in the buying process is usually called: <ul><li>Observation of current market </li></ul><ul><li>General Description of the need </li></ul><ul><li>Product and Supplier Specification </li></ul><ul><li>Problem recognition </li></ul><ul><li>Probing and Identifying the need. </li></ul>
  15. 15. 7. The first stage in the buying process is usually called: <ul><li>Observation of current market </li></ul><ul><li>General Description of the need </li></ul><ul><li>Product and Supplier Specification </li></ul><ul><li>Problem recognition </li></ul><ul><li>Probing and Identifying the need. </li></ul>
  16. 16. 8. Systems buying is defined as: <ul><li>Buyers improve the system by acquiring a new company with a better facility. </li></ul><ul><li>General merging of 2 partner companies for better system management. </li></ul><ul><li>Product and Supplier Relationship made better by new and advanced system </li></ul><ul><li>Outsourcing of new system from other parties. </li></ul><ul><li>Buyers prefer to buy a total solution to a problem from one seller </li></ul>
  17. 17. 8. Systems buying is defined as: <ul><li>Buyers improve the system by acquiring a new company with a better facility. </li></ul><ul><li>General merging of 2 partner companies for better system management. </li></ul><ul><li>Product and Supplier Relationship made better by new and advanced system </li></ul><ul><li>Outsourcing of new system from other parties. </li></ul><ul><li>Buyers prefer to buy a total solution to a problem from one seller </li></ul>
  18. 18. 9. Which of the following is false? <ul><li>A. Buyers for government organizations tend to require a great deal of paperwork from their vendors and to favor open bidding and domestic companies </li></ul><ul><li>B. Usually, performance review is an option when talking about the buying process. </li></ul><ul><li>C. Business Markets as compared with Consumer Markets have fewer, larger buyers. </li></ul><ul><li>D. Business marketers must form strong bonds and relationships with their customers and provide them added value. </li></ul><ul><li>E. Closer relationships are driven in part by supply chain management, early supplier involvement and purchasing alliances. </li></ul>
  19. 19. 9. Which of the following is false? <ul><li>A. Buyers for government organizations tend to require a great deal of paperwork from their vendors and to favor open bidding and domestic companies </li></ul><ul><li>B. Usually, performance review is an option when talking about the buying process. </li></ul><ul><li>C. Business Markets as compared with Consumer Markets have fewer, larger buyers. </li></ul><ul><li>D. Business marketers must form strong bonds and relationships with their customers and provide them added value. </li></ul><ul><li>E. Closer relationships are driven in part by supply chain management, early supplier involvement and purchasing alliances. </li></ul>
  20. 20. 10. Participants in the business buying process include: (1) initiators (2) users (3) influencers (4) deciders (5) approvers (6) buyers and (7)________ ? <ul><li>Stakeholders </li></ul><ul><li>Board of Officers </li></ul><ul><li>Gatekeepers </li></ul><ul><li>Suppliers </li></ul><ul><li>Evaluators </li></ul>
  21. 21. 10. Participants in the business buying process include: (1) initiators (2) users (3) influencers (4) deciders (5) approvers (6) buyers and (7)________ ? <ul><li>Stakeholders </li></ul><ul><li>Board of Officers </li></ul><ul><li>Gatekeepers </li></ul><ul><li>Suppliers </li></ul><ul><li>Evaluators </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×