CULTURAL ASPECTSININTERNATIONALPRESENTATIONGroup member:Le Hoang NhanVo Ngoc Thanh ThaoHa Quang Tan
CONTENT• Importance of cultural aspects ininternational presentation• Basic elements in an internationalpresentation• Recommendations for an successfulinternational presentation
THE IMPORTANCES OFCULTURALASPECT ININTERNATIONALPRESENTATION
LANGUAGE• The language in barrier role.• The language in deliverymessage.
CUSTOM• Culture influences how people in differentcountries prefer to receive information.• Culture influences how people in differentcountries prefer to receive information. Howinteractive a presentation is, depends much onthe culture.• How audiences respond to presentations variesacross cultures.
BASIC ELEMENTS INAN INTERNATIONAL PRESENTATIONSpeakerMessageAudienceSettingFeedback
SPEAKER• Verbal and non-verballanguage: slang,metaphor, jargon,terminology, bodylanguage….• Casual style• Impersonal use
MESSAGE• Different language• Same word >< differentmeaning• Clarity
AUDIENCE• Act differently:o Show mannero One to one basic• View things differently
SETTING• Seating arrangement:Linear >< Semi – circular• Show manner: VIP seat• Visual aids
RECOMMENDATIONSFOR AN SUCCESSFULINTERNATIONAL PRESENTATION
WHAT WORKS HERE DOESN’TALWAYS WORK• Pay attention especially to how people in differentcountries prefer to receive information;• Be careful when selecting visuals. Colors carry differentsuggestions and meanings in different cultures;• Take extra care to fully understand the question.
CHOOSE YOURLANGUAGE CAREFULLY• Remember too that many English words have differentmeaning• Protocol is extremely important
SLOW DOWN AND DON’TCRACK WISE• Adjust the pace of your delivery to reflect what theaudience is accustomed to.
WHAT TO EXPECT FROMYOUR AUDIENCE• Audiences around the world respond outwardly topresentations in different ways.• If you wave goodbye when youve finished yourpresentation, youll get a different responsedepending on where you are.
BE PREPARED• As part of your audience analysis, youll need tolearn about your audiences culture.• Question the meeting organizers. Question as wellanyone you know who may have addressedsimilar audiences.• Check out reference books, travel guides, andWeb sites that serve foreign travelers.• Before you present, set aside time to meet withlocal colleagues or acquaintances, perhaps overdinner. Ask questions.