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Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
Doing Business With Aboriginal People
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Doing Business With Aboriginal People

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  • 1. Doing Business with First Nations is Our Territory © g y
  • 2. Doing Business with Aboriginal Communities CCAB Aboriginal Business Forum Lee Ahenakew March 30th, 2010
  • 3. Overview • Strategy • Cross Cultural Communication • Common Success Factors • Common Errors • Deal Making
  • 4. Strategy • You need a business plan • Market Differences from Mainstream: – NGO’s delivering community services – Large Community Owned Businesses • Corporate Aboriginal Relations • Consider geography: sales channels and service • Leverage community political alliances
  • 5. The Communications Iceberg: Traditional Aboriginal Communication Characteristics Low tone of voice Soft spoken Visible Vi ibl Avoid eye contact Avoid small talk Sense of humour Passive Employment vs. Profit Sharing wealth Not Consensus d i i C decision making ki Humility H ilit Visible Process vs. time Relationships/trust Respect for elders Oral tradition Protocol
  • 6. Common Success Factors • Commitment from senior levels to do things differently • Develop a strategy and resource properly across the organization l h i i • Focus on long term relationships • Cross-cultural training for front-line staff • Cross cultural immersion • Culturally appropriate marketing
  • 7. Common Errors • “All we have to do is hire an Aboriginal sales person l • Pow-wow marketing • Selling the big deal to the Minister or Grand Chief • Minority approach • Aggressive sales targets will lose senior level support
  • 8. Deal Making g • Respect and Recognition • Find out what the decision making process is • Understand the “technicians” role • Hold Chief to Chief (Executive Officer) talks
  • 9. Meeting Issues g • Traditional vs. Mainstream communication characteristics • Time – Slow it down • Phone correspondence – takes time Ph d k i • Group meetings – difficult to organize • Meeting Time - “Indian Time” – leave some extra time around your meeting • Call ahead to confirm the meeting – can be cancelled quickly due to funerals and emergency issues or political meetings • Flow of meetings – Visit a little first • Verbal Communication – Pause and leave silence to wait for a response • Be aware of election cycles!!!!
  • 10. Promotion and Advertising • It’s all about the networking: Get to know your regional organizations • Regional Political events are the best place to be – find out what hotel everyone is staying in • Aboriginal people love their conferences! (i.e.. Get me off the rez) • Approx. 28 major newspapers: AMMSA.com • 149 radio stations • Television stations: APTN • Direct Di t marketing i th b t way t reach a t k ti is the best to h targeted audience t d di • Advertising to Aboriginal market requires a culturally appropriate message
  • 11. Thank You

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