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Award-Winning MS Society-Direct Mail

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Award-winning direct mail for National MS Society. Beat long-standing control by 20%.

Award-winning direct mail for National MS Society. Beat long-standing control by 20%.

Published in: Health & Medicine

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  • 1. NMSS 605 E - September AcquisitionMs PackagePage 1PrePro – 06.22.05 MS MS MS MS MS MS K MS MS Ms. Jane D. Sample Epsilon 601 Edgewater Drive Wakefield, MA 01880 12345678 MS MS MS MS MS MS WOE: 4" x 6" Window: W 4" H 1.375" Placement: Lft 1" Btm 1.125" Print: PMS 200 @100% Stock: 24# White Wove Special: Poly Window
  • 2. NMSS 605 E - September AcquisitionMs PackagePage 2PrePro – 06.22.05 IRONIC, ISN’T IT? A DISEASE THAT STRIKES TWICE AS MANY WOMEN AS MEN WOULD SHARE THESE SAME TWO LETTERS.
  • 3. NMSS 605 E - September AcquisitionMs PackagePage 3PrePro – 06.22.05 Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold Print: Black @100, 70, 60 & 40%, PMS 200 @100% & 20% Perfs: Blind (not printing) Form: 11" x 14" Folds To: 3.5625" x 5" MS. These are two letters that spell extra trouble for women. MS (multiple sclerosis) is an oftentimes disabling disease that strikes without warning — usually women. And usually in the prime of life. This is why we need you to read this note. Every hour of every day, someone is diagnosed with MS...This is why your gift matters. Want to make a difference right away? Visit us at www.mswomen.org IRONIC, ISN’T IT? A DISEASE THAT STRIKES TWICE AS MANY WOMEN AS MEN WOULD SHARE THESE SAME
  • 4. NMSS 605 E - September AcquisitionMs PackagePage 4PrePro – 06.22.05 MS. Dear xxMrs. Samplexx, While MS strikes both sexes, it affects twice as many women as men. Twice as many wives as husbands. Twice as many mothers as fathers. Twice as many daughters as sons. Typically Times 12 pt/13 striking during the prime of life. When families are young. When careers are building. When the last thing on a woman’s mind is the possibility of a crippling disease. Progress is being made. But to find a cure takes money. That’s why we’re asking for your support. Our Annual Fund drive only happens once a year. So please, give now, give generously. Your kindness can make a difference for every Ms., Mrs., Miss and Mr. in xxxx Wakefield xxxx stricken with MS. Thank you, Blanche Script xxSignaturexx 18 pt/20 Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold P.S. Want to learn more? Visit us at www.mswomen.org. Print: Black @100, 70, 60 & 40%, PMS 200 @100% & 20% Perfs: Blind (not printing) Times Form: 11" x 14" Folds To: 3.5625" x 5" 12 pt/13 XXXX Wakefield XXXX BTimes Bold BI Times BoldItalic Every hour of every day, 2005 ANNUAL FUND DRIVE 16 pt/18 8 pt/9 Times someone is diagnosed xxWestern New York/N.W. Penn Chapterxx xxMrs. Samplexx, 12 pt/15 with MS...This is why Help your neighbors with multiple sclerosis now with a generous gift. Send what you can today. Thank you. ( ) $20 ( ) $35your gift matters. ( ) $100 ( ) $250 ( ) Other $_______ Person with MS Relative Friend Other __________________. Please make your check payable to I Helvetica Oblique NMSS and return this slip with your tax-deductible gift in the envelope provided. Thank you. Univ NewswCommPi Mrs. John D. Sample 6 pt/auto Times Want to make a 10 pt/12 Epsilon 601 Edgewater Drivedifference right away? Wakefield, MA 01880-6235 Visit us at www.mswomen.org 42 XXXXXXXXX DHODQ0507XXXXX N OCRA 10 pt/12 For a copy of our Annual Report, please visit our Web site at www.nationalmssociety.org or contact our national office at 733 Third Avenue, New York, NY 10017-3288. If you are two letters that spell extra trouble for women. Thesehave questions about the Society’s direct mail program, mailing lists or your giving history, please call toll free 1-866-MS LISTS. MS (multiple sclerosis) is an oftentimes disabling Thanks to significant advances in research, the FDA has approved several treatments that may alter that strikes without warningsclerosis, and early treatment disease the underlying disease course of multiple — usually women. is critically important. People with MS should consult their doctors about using one And usually in the prime of life. of these FDA-approved medications and other effective treatments for the symptoms of MS. If you or someone you know has MS, contact your local chapter at This is why we need you to read this note. 1-800-FIGHT MS or www.nationalmssociety.org for more information. Please Send Your Donation To: Form: 11" x 14" Folds To: 3.5625" x 5" Print: Black @100, 70, 60, 40%, PMS 200 @100% & 20% Perfs: Blind (not printing)
  • 5. NMSS 605 E - September AcquisitionMs PackagePage 5PrePro – 06.22.05 MS. Dear xxMrs. Samplexx, While MS strikes both sexes, it affects twice as many women as men. Twice as many wives as husbands. Twice as many Times 12 pt/13 mothers as fathers. Twice as many daughters as sons. Typically striking during the prime of life. When families are young. When careers are building. When the last thing on a woman’s mind is the possibility of a crippling disease. Progress is being made. But to find a cure takes money. That’s why we’re asking for your support. Our Annual Fund drive only happens once a year. So please, give now, give generously. Your kindness can make a difference for every Ms., Mrs., Miss and Mr. in xxxx Wakefield xxxx stricken with MS. Thank you, xxSignaturexx Blanche Script 18 pt/20 P.S. Want to learn more? Visit us at www.mswomen.org. Times 12 pt/13 Every hour of every day, someone is diagnosed with MS...This is why your gift matters. Want to make a difference right away? Visit us at www.mswomen.org Blind Perf For a copy of our Annual Report, please visit our Web site at www.nationalmssociety.org or contact our national office at 733 Third Avenue, New York, NY 10017-3288. If you have questions about the Society’s direct mail program, mailing lists or your giving history, please call toll free 1-866-MS LISTS. Thanks to significant advances in research, the FDA has approved several treatments that may alter the underlying disease course of multiple sclerosis, and early treatment is critically important. People with MS should consult their doctors about using one of these FDA-approved medications and other effective treatments for the symptoms of MS. If you or someone you know has MS, contact your local chapter at 1-800-FIGHT MS or www.nationalmssociety.org for more information. !142401189893! PostNetCode xxWestern New York/N.W. Penn 11 pt/15 Chapterxx Please Send Your P.O. Box 0000 Courier Donation To: 10 pt/11 City, State 00000-0000 Form: 11" x 14" Folds To: 3.5625" x 5" Print: Black @100, 70, 60, 40%, PMS 200 @100% & 20% Perfs: Blind (not printing) Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold
  • 6. NMSS 605 E - September AcquisitionMs PackagePage 6PrePro – 06.22.05 Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold Print: Black @100, 70, 60 & 40%, PMS 200 @100% & 20% Perfs: Blind (not printing) Form: 11" x 14" Folds To: 3.5625" x 5" XXXX Wakefield XXXX BTimes Bold 16 pt/18 2005 ANNUAL FUND DRIVE BI Times BoldItalic TWO LETTERS. xxWestern New York/N.W. Penn Chapterxx 8 pt/9 xxMrs. Samplexx, THESE SAME Times Help your neighbors with multiple sclerosis now with a 12 pt/15 generous gift. Send what you can today. Thank you. AS MEN WOULD SHARE ( ) $20 ( ) $35 ( ) $100 ( ) $250 ( ) Other $_______ I Helvetica Oblique Univ NewswCommPi Person with MS Relative TWICE AS MANY WOMEN Friend Other __________________. Please make your check payable to 6 pt/auto NMSS and return this slip with your tax-deductible gift in the envelope provided. Thank you. Mrs. John D. Sample Times Epsilon A DISEASE THAT STRIKES 10 pt/12 601 Edgewater Drive Wakefield, MA 01880-6235 IRONIC, ISN’T IT? OCRA 42 XXXXXXXXX DHODQ0507XXXXX N 10 pt/12 Blind Perf These are two letters that spell extra trouble for women. MS (multiple sclerosis) is an oftentimes disabling disease that strikes without warning — usually women. And usually in the prime of life. This is why we need you to read this note. PostNetCode Ms. Jane D. Sample 13 pt/14 Epsilon Times 601 Edgewater Drive This is why we need you to read this note. 13 pt/14 Wakefield, MA 01880 And usually in the prime of life. 12345678 disease that strikes without warning — usually women. MS (multiple sclerosis) is an oftentimes disabling These are two letters that spell extra trouble for women. IRONIC, ISN’T IT? A DISEASE THAT STRIKES TWICE AS MANY WOMEN AS MEN WOULD SHARE THESE SAME TWO LETTERS. Form: 11" x 14" Folds To: 3.5625" x 5" Print: Black @100, 70, 60 & 40%, PMS 200 @100% & 20% Perfs: Blind (not printing) Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold
  • 7. NMSS 605 E - September AcquisitionMs PackagePage 7PrePro – 06.22.05 MS advocacy efforts than any other MS organization in the world. for people with MS, provides more professional education programs and furthers more The National Multiple Sclerosis Society supports more MS research, offers more services Please make sure our address on your reply slip shows through the envelope window. Thank you! KEYLINES FPO Your Stamp Helps Your Neighbors With MS! To: National Multiple Sclerosis Society !142401189893! xxWestern New York/N.W. Penn Chapterxx P.O. Box 0000 City, State 00000-0000 WRE: 3.625" x 5.125" Window: 3.125" x 1" (C)WRE 3.625x5.125plainblk Print: black Placement: Lft 1.625" Btm .5" Stock: 24# White Wove Special: WINDOW CAN STAY 1/2 FROM BOTTOM, MAKE SURE OUTGOING BARCODE IS ON TOP; disclaimer updated!!!