Developing a Blogging Strategy<br />Lee Jorgenson<br />Compendium<br />
The breakdown…<br />Content Strategy<br />Personas<br />What is great content?<br />Where do I get great content?<br />Whe...
1<br />Who is your target audience?<br />What is their demographic makeup?<br />What questions do they have?<br />What do ...
Outdoorsmen<br />Concerns:<br /><ul><li>What is the best equipment?
How do I fly fish?
What’s the best deal?</li></ul>Forums:<br />-Magazines/TV<br />-Search<br />Demographic:<br />-Male ages 18-65<br />-Locat...
Outdoorsmen’s Wives<br />Concerns:<br /><ul><li>What will my husband think is cool?
Which item is the best deal in this category?
What are my husband’s friends buying?</li></ul>Forums:<br />-Social Networks<br />-Search<br />Demographic:<br />-Female a...
2<br />What is great content?<br />
3<br />Where do I get this content?<br />Personal Emails<br />Print Advertising<br />Vendor or Partner Stories<br />Conten...
4<br />Where do I publish my content?<br />Twitter<br />Other blogs<br />Other websites<br />Print Ads<br />LinkedIn<br />...
Invitation to share review<br />
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Developing a blogging strategy

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How to develop a blogging strategy: creating personas, identifying great content, and where to publish your content

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Developing a blogging strategy

  1. 1. Developing a Blogging Strategy<br />Lee Jorgenson<br />Compendium<br />
  2. 2. The breakdown…<br />Content Strategy<br />Personas<br />What is great content?<br />Where do I get great content?<br />Where do I publish great content?<br />Writing a Post<br />Title<br />Body<br />Images/Video<br />Keywords<br />Links<br />
  3. 3. 1<br />Who is your target audience?<br />What is their demographic makeup?<br />What questions do they have?<br />What do they need?<br />
  4. 4. Outdoorsmen<br />Concerns:<br /><ul><li>What is the best equipment?
  5. 5. How do I fly fish?
  6. 6. What’s the best deal?</li></ul>Forums:<br />-Magazines/TV<br />-Search<br />Demographic:<br />-Male ages 18-65<br />-Located in rural areas/near water<br />
  7. 7. Outdoorsmen’s Wives<br />Concerns:<br /><ul><li>What will my husband think is cool?
  8. 8. Which item is the best deal in this category?
  9. 9. What are my husband’s friends buying?</li></ul>Forums:<br />-Social Networks<br />-Search<br />Demographic:<br />-Female ages 18-65<br />-Located in rural areas/near water<br />
  10. 10. 2<br />What is great content?<br />
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  14. 14. 3<br />Where do I get this content?<br />Personal Emails<br />Print Advertising<br />Vendor or Partner Stories<br />Content Curation<br />Prospect Stories<br />Email Marketing Content<br />Customer Stories<br />Employee Stories<br />
  15. 15. 4<br />Where do I publish my content?<br />Twitter<br />Other blogs<br />Other websites<br />Print Ads<br />LinkedIn<br />Newsletters<br />Your website<br />
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  20. 20. Invitation to share review<br />
  21. 21.
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  23. 23. Thank you!<br />You can reach me at:<br />Email: ljorgenson@compendium.com<br />Twitter: @ljorgenson777<br />
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