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Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
Prepare For Mobile Tablet Revolution   Revised
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Prepare For Mobile Tablet Revolution Revised

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  • 1. Prepare for the Mobile/Tablet Revolution
    Quis, quid, quando, ubi, cur, quomodo
  • 2. Today’s Conversation
    Understanding What’s Coming
    How People Are Likely to Respond
    What A. & B. Mean for Information Professionals, orHow to “Survive and Thrive”
    2
    © 2010 Acquire Media, Inc.
  • 3. The Changing Face of Internet Access
    3
    © 2009 Gartner
    © 2010 Acquire Media
  • 4. People Are Talking …
    4
    © 2010 Acquire Media, Inc.
    Over 3 million sold since April
    /
    2
  • 5. …Organizations Are Acting …
    5
    © 2010 Acquire Media, Inc.
    In time for the holidays, with optional TV tuner and 4-megapal camera
    Sony aiming for a ‘unified’ online experience
  • 6. …Because Change Is Coming
    6
    © 2010 Acquire Media, Inc.
    Consumers indicate willingness to pay for digital content
    Providing ‘context’ is the ‘key’ to delivering personalized experience
  • 7. Economic Forces
    © 2010 Acquire Media, Inc.
    7
    ‘Cloud’ radically changes economics
    Increased ‘natural selection’ pressure for survival
    Lower production cost for content
    Disintermediation
    The ‘rise’ of the PR industry
    No ‘dominant’ business model in new media
    Lower inventory & distribution cost in media
  • 8. Technology Innovation Forces
    © 2010 Acquire Media, Inc.
    8
    Portable, ‘always on’ devices
    ‘Cloud’ simplifies innovation
    Mobility
    Wi-Fi / 4G networks everywhere
  • 9. Sociological Forces
    © 2010 Acquire Media, Inc.
    9
    Workplace demographics
    Information is a new currency
    Technology ‘affiliation’
    Democratization
    Rise of user-generated content
    Evolving face of journalism and opinion
    Continuous content creation
  • 10. Media’s Evolution
    © 2010 Acquire Media, Inc.
    10
    ‘Atomized’ consumption
    Google stole the delivery trucks and Amazon took the newsstand
    Devaluation of ‘referral’ journalism – ask somebody
    An end to distribution monopolies
    Reduced cost of news production
    ‘Mash-up’
    Pay-walls impede readership
    Eliminating scarcity in time and space
    Measurability of users’
  • 11. Media Genealogy
    © 2010 Acquire Media, Inc.
    11
  • 12. © 2010 Acquire Media, Inc.
    12
  • 13. Browsing
    Researching
    Organizing
    Monitoring
    Sharing
    An Information Framework
    Professionals want to find timely information from reliable sources that can be organized, analyzed, and shared efficiently– to uncover opportunity, reduce risk, and foster creativity.
    Information-rich Content
    • Diverse, Authoritative Sources
    e.g. Newswires, Newspapers, Journals, Magazines, Blogs Newsletters, Websites
    • Complete indexing and tagging
    • 14. Timely updating
    Comprehensive Collaboration
    • Role-based sharing & control
    • 15. Multiple formats
    e.g. Alerts, Newsletters, eMail, Print, RSS, Web
    • Templates and wizards
    Powerful, Graduated Tools
    • ‘Guided’ Search - Simple/Advanced
    • 16. Boolean and Faceted Search
    • 17. Saving, Containers, Bookmarks
    • 18. Search refinement/drill-down
    • 19. Watch-lists and monitoring
    Gather
    Analyze
    Communicate
    © 2010 Acquire Media
    13
  • 20. Consider A News-Analytic Perspective
    Who will consume your information?
    Increasingly tech-adept; Multi-device comfortable
    What will they want to consume?
    News and research; Opinion and speculation
    When will they consume it?
    7/24/365; In ‘background’ and ‘foreground’
    Where will they consume it?
    On- and off-the-job; On-screen and ‘in the ear’
    Why will they consume it?
    To inform decisions; To build their network
    How will they consume it?
    Electronic format; Push, rather than pull; multi-screen
    © 2010 Acquire Media, Inc.
    14
  • 21. Three Basic Conclusions
    Set the objective to collect and push news and opinion that matches audience interests/profiles – using a variety of ad hoc and template-based methods – formatted for multiple devices, especially mobile.
    Distribute information around-the-clock, as quickly as possible, and in a form that permits efficient monitoring.
    Provide the means for your consumers to utilize information as ‘currency’ in their interactions with others, inside and outside the organization.
    © 2010 Acquire Media, Inc.
    15
  • 22. To Respond to the Revolution, Find …
    ‘Analytic’ techniques that establish cost-effective domains
    Quantity vs. Quality -> Balancing ‘authority’ and ‘speculation’
    Curation -> ‘Self-organization’
    Static, macro-scale -> Dynamic, ‘nano-scale’
    ‘Graduated’ methods to build analytic productivity
    Syntax vs. Power -> Instructive
    Explicit - > Implicit; ‘Zero-term’ means ‘con-tent’ merges with ‘in-tent’
    Personal -> Collaborative
    ‘Progressive’ methods for sharing/communicating effectively
    Urgency vs. Schedule -> Workflow integration
    Ease of access -> Ease of creation
    Formatted -> Referred
    Editorial -> Value-accretion
    © 2010 Acquire Media, Inc.
    16
  • 23. Balancing ‘authority’ and ‘hypothesis’
    © 2010 Acquire Media, Inc.
    17
  • 24. ‘Self-organization’
    © 2010 Acquire Media, Inc.
    18
  • 25. Dynamic, ‘nano-scale’ domains
    © 2010 Acquire Media, Inc.
    19
  • 26. Raising the average efficiency of search
    © 2010 Acquire Media, Inc.
    20
  • 27. Merge ‘con-tent’ with ‘in-tent’
    © 2010 Acquire Media, Inc.
    21
  • 28. Collaborative search
    © 2010 Acquire Media, Inc.
    22
  • 29. Ease of creation
    © 2010 Acquire Media, Inc.
    23
  • 30. Workflow integration
    © 2010 Acquire Media, Inc.
    24
  • 31. Well-formatted Commentary
    © 2010 Acquire Media, Inc.
    25
  • 32. It’s Time to Build Your Future
    Segment your audience
    % audience on one or more social networks/platforms
    % audience who search Google/Bing/Yahoo/Brand-site for news
    Track device preferences
    % Time consuming information from mobile devices
    Map essential uses
    Expand general awareness
    Answer a question; address a ‘fact’ situation
    Build an argument with other ‘facts’
    Monitor events and trends
    Share with others
    Acquire the right solutions
    © 2010 Acquire Media, Inc.
    26
  • 33. Thank you
    © 2010 Acquire Media, Inc.
    @ Booth 521
    27

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