Prepare For Mobile Tablet Revolution Revised

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Prepare For Mobile Tablet Revolution Revised

  1. 1. Prepare for the Mobile/Tablet Revolution<br />Quis, quid, quando, ubi, cur, quomodo<br />
  2. 2. Today’s Conversation<br />Understanding What’s Coming<br />How People Are Likely to Respond<br />What A. & B. Mean for Information Professionals, orHow to “Survive and Thrive”<br />2<br />© 2010 Acquire Media, Inc.<br />
  3. 3. The Changing Face of Internet Access<br />3<br />© 2009 Gartner<br />© 2010 Acquire Media<br />
  4. 4. People Are Talking …<br />4<br />© 2010 Acquire Media, Inc.<br />Over 3 million sold since April<br />/<br />2<br />
  5. 5. …Organizations Are Acting …<br />5<br />© 2010 Acquire Media, Inc.<br />In time for the holidays, with optional TV tuner and 4-megapal camera<br />Sony aiming for a ‘unified’ online experience<br />
  6. 6. …Because Change Is Coming<br />6<br />© 2010 Acquire Media, Inc.<br />Consumers indicate willingness to pay for digital content<br />Providing ‘context’ is the ‘key’ to delivering personalized experience<br />
  7. 7. Economic Forces<br />© 2010 Acquire Media, Inc.<br />7<br />‘Cloud’ radically changes economics<br />Increased ‘natural selection’ pressure for survival<br />Lower production cost for content<br />Disintermediation<br />The ‘rise’ of the PR industry<br />No ‘dominant’ business model in new media<br />Lower inventory & distribution cost in media<br />
  8. 8. Technology Innovation Forces<br />© 2010 Acquire Media, Inc.<br />8<br />Portable, ‘always on’ devices<br />‘Cloud’ simplifies innovation<br />Mobility<br />Wi-Fi / 4G networks everywhere<br />
  9. 9. Sociological Forces<br />© 2010 Acquire Media, Inc.<br />9<br />Workplace demographics<br />Information is a new currency<br />Technology ‘affiliation’<br />Democratization<br />Rise of user-generated content<br />Evolving face of journalism and opinion<br />Continuous content creation<br />
  10. 10. Media’s Evolution<br />© 2010 Acquire Media, Inc.<br />10<br />‘Atomized’ consumption<br />Google stole the delivery trucks and Amazon took the newsstand<br />Devaluation of ‘referral’ journalism – ask somebody<br />An end to distribution monopolies<br />Reduced cost of news production<br />‘Mash-up’<br />Pay-walls impede readership<br />Eliminating scarcity in time and space<br />Measurability of users’<br />
  11. 11. Media Genealogy<br />© 2010 Acquire Media, Inc.<br />11<br />
  12. 12. © 2010 Acquire Media, Inc.<br />12<br />
  13. 13. Browsing<br /> Researching<br />Organizing<br />Monitoring<br />Sharing<br />An Information Framework<br />Professionals want to find timely information from reliable sources that can be organized, analyzed, and shared efficiently– to uncover opportunity, reduce risk, and foster creativity.<br />Information-rich Content<br /><ul><li>Diverse, Authoritative Sources</li></ul>e.g. Newswires, Newspapers, Journals, Magazines, Blogs Newsletters, Websites<br /><ul><li>Complete indexing and tagging
  14. 14. Timely updating</li></ul>Comprehensive Collaboration<br /><ul><li>Role-based sharing & control
  15. 15. Multiple formats</li></ul>e.g. Alerts, Newsletters, eMail, Print, RSS, Web<br /><ul><li>Templates and wizards</li></ul>Powerful, Graduated Tools<br /><ul><li>‘Guided’ Search - Simple/Advanced
  16. 16. Boolean and Faceted Search
  17. 17. Saving, Containers, Bookmarks
  18. 18. Search refinement/drill-down
  19. 19. Watch-lists and monitoring</li></ul>Gather<br />Analyze<br />Communicate<br />© 2010 Acquire Media<br />13<br />
  20. 20. Consider A News-Analytic Perspective<br />Who will consume your information?<br />Increasingly tech-adept; Multi-device comfortable<br />What will they want to consume?<br />News and research; Opinion and speculation<br />When will they consume it?<br />7/24/365; In ‘background’ and ‘foreground’<br />Where will they consume it?<br />On- and off-the-job; On-screen and ‘in the ear’<br />Why will they consume it?<br />To inform decisions; To build their network<br />How will they consume it?<br />Electronic format; Push, rather than pull; multi-screen<br />© 2010 Acquire Media, Inc.<br />14<br />
  21. 21. Three Basic Conclusions<br />Set the objective to collect and push news and opinion that matches audience interests/profiles – using a variety of ad hoc and template-based methods – formatted for multiple devices, especially mobile.<br />Distribute information around-the-clock, as quickly as possible, and in a form that permits efficient monitoring.<br />Provide the means for your consumers to utilize information as ‘currency’ in their interactions with others, inside and outside the organization.<br />© 2010 Acquire Media, Inc.<br />15<br />
  22. 22. To Respond to the Revolution, Find …<br />‘Analytic’ techniques that establish cost-effective domains<br />Quantity vs. Quality -> Balancing ‘authority’ and ‘speculation’<br />Curation -> ‘Self-organization’<br />Static, macro-scale -> Dynamic, ‘nano-scale’<br />‘Graduated’ methods to build analytic productivity<br />Syntax vs. Power -> Instructive<br />Explicit - > Implicit; ‘Zero-term’ means ‘con-tent’ merges with ‘in-tent’<br />Personal -> Collaborative <br />‘Progressive’ methods for sharing/communicating effectively<br />Urgency vs. Schedule -> Workflow integration<br />Ease of access -> Ease of creation<br />Formatted -> Referred<br />Editorial -> Value-accretion<br />© 2010 Acquire Media, Inc.<br />16<br />
  23. 23. Balancing ‘authority’ and ‘hypothesis’<br />© 2010 Acquire Media, Inc.<br />17<br />
  24. 24. ‘Self-organization’<br />© 2010 Acquire Media, Inc.<br />18<br />
  25. 25. Dynamic, ‘nano-scale’ domains<br />© 2010 Acquire Media, Inc.<br />19<br />
  26. 26. Raising the average efficiency of search<br />© 2010 Acquire Media, Inc.<br />20<br />
  27. 27. Merge ‘con-tent’ with ‘in-tent’<br />© 2010 Acquire Media, Inc.<br />21<br />
  28. 28. Collaborative search<br />© 2010 Acquire Media, Inc.<br />22<br />
  29. 29. Ease of creation<br />© 2010 Acquire Media, Inc.<br />23<br />
  30. 30. Workflow integration<br />© 2010 Acquire Media, Inc.<br />24<br />
  31. 31. Well-formatted Commentary<br />© 2010 Acquire Media, Inc.<br />25<br />
  32. 32. It’s Time to Build Your Future<br />Segment your audience<br />% audience on one or more social networks/platforms<br />% audience who search Google/Bing/Yahoo/Brand-site for news<br />Track device preferences<br />% Time consuming information from mobile devices<br />Map essential uses<br />Expand general awareness<br />Answer a question; address a ‘fact’ situation<br />Build an argument with other ‘facts’<br />Monitor events and trends<br />Share with others<br />Acquire the right solutions<br />© 2010 Acquire Media, Inc.<br />26<br />
  33. 33. Thank you<br />© 2010 Acquire Media, Inc.<br />@ Booth 521<br />27<br />

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