Lee Cogswell 330.244.2908 lcogswell@att.net
Lyrand™
Identity support materials
Description
Logo and identity design for a
business providing services to the
music industry
1 ] logo design
2 ] CD imprint - I created a 1 2
template for easy updating by
the client.
3 ] business card
4 ] Gift Certificate - these were
created on a very short run.
Each one was given a custom
aged feel through multiple
processes.
3 4

Lee Cogswell 330.244.2908 lcogswell@att.net
Fitness Quest
Ad for placement in fitness
industry magazines.
Specifications
full page ad
4 color
Description
Client requested this article’s
look emulate the style in a fitness
industry magazine.

Lee Cogswell 330.244.2908 lcogswell@att.net
Fitness Quest
digital photo editing
Description
Image needed to be prepared
for multiple uses. To do that
the background needed
to be dropped out. This was
acomplished by creating
a vector outline around the
subject. Various other changes
needed to be made. Some
of those are written on the
picture directly to the right.
unedited edited

Lee Cogswell 330.244.2908 lcogswell@att.net
Fitness Quest
bi-fold brochure
Specifications
8.5” x 11”
4 color, 2 sides
Description
This brochure is designed to give
today’s research savvy consumer
something tangible to take home
with them from the store. The
brochure is placed in P.O.P. (point
of purchase) display on floor
model of unit.
front
back

Lee Cogswell 330.244.2908 lcogswell@att.net
Fitness Quest
printed and emailed article
Specifications
8.5” x 11”
4 color, 2 sides
Description
The article objective was to
present it’s self both visually and
verbally as a credible source of
information for it’s target market,
the industry aware fitness trainers
and gym owner’s that attend
fitness tradeshows. To give it that
credibility I visually treated the
article as if it were an article
in a fitness trade publication.
front back

Lee Cogswell 330.244.2908 lcogswell@att.net
Freelance
promotional advertisement
Specifications
4.25” x 8.25”
4 color
Description
Promotional Ad in the
“Raise a Roof” fund-raiser
companion booklet.
I also created the logo for this
company. The owner specifically
wanted a spinning wheel in the
logo and was exceedingly happy
with the result.

Lee Cogswell 330.244.2908 lcogswell@att.net
CCA Advertising
sales brochure
Specifications
8.5” x 11” folded, saddle stitched,
8 page brochure, 4 color both
sides, spot varnish
Description
The client requested a brochure
that would represent the worth
and quality of their products.