Playcast Media Systems Introduction Presentation
Vision Playcast brings high end video games to streaming distribution
Game Streaming Highlights  <ul><li>Playstation 3Xbox 360 quality gaming without the console or game software </li></ul><ul...
Company <ul><li>Founded in 2007 </li></ul><ul><li>Ran first field trial on a live cable system in ‘08, large scale system ...
Business Model Highlights <ul><li>Playcast provides a complete Game streaming solution </li></ul><ul><ul><li>Servers syste...
Commercial Service <ul><li>Launched Service with Portugal Telecom and Singtel </li></ul><ul><ul><li>Portugal Telecom </li>...
Games Catalog <ul><li>Industry’s most recognized brands from Activision, THQ, Capcom, Codemasters, Atari, Disney and more....
Packaging <ul><li>Flexible packaging options </li></ul><ul><ul><li>Sample basic package: selection of 20 titles, refreshed...
User Experience <ul><li>Surveys indicate that 73% - 78% (PT- Singtel) rate the service as Good, Very Good or Excellent </l...
Typical Basic Package Lineup <ul><li>Shooters: Call of Duty, Metro 2033, Frontlines, Operation Flashpoint, Red Faction Gue...
System overview Playcast Media – Confidential  Access Network Monitoring System PC/Tablet Connected TV Game Network Manage...
CPE Requirements <ul><li>HID drivers on the USB ports (for gamepad) </li></ul><ul><li>Low latency decoding (optimize buffe...
<ul><li>Thank You </li></ul>
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Playcast - IBC 2011

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Delivering next-generation gaming straight to your TV & PC without a console, Playcast provides a Game-On-Demand service for cable and IPTV operators. Its system streams AAA games titles as standard MPEG stream to STBs, PC, Connected-TVs and other CPEs.

For more information and to set a meeting at IBC 2011: http://www.israelmediainnovations.com/

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Playcast - IBC 2011

  1. 1. Playcast Media Systems Introduction Presentation
  2. 2. Vision Playcast brings high end video games to streaming distribution
  3. 3. Game Streaming Highlights <ul><li>Playstation 3Xbox 360 quality gaming without the console or game software </li></ul><ul><ul><li>High end, next generation off-the shelf games run on the server side </li></ul></ul><ul><ul><li>Encode and stream the audio and video as MPEG stream in real time </li></ul></ul><ul><ul><li>Game controller connected to TV/Set Top Box/PC/Mac </li></ul></ul><ul><ul><li>End-to-end user experience is PS3/XBOX360 quality </li></ul></ul><ul><li>Streaming Service is commercially available in Europe and Asia </li></ul><ul><ul><li>Available on Public and private cloud systems (over the top and over CableIPTV) </li></ul></ul>
  4. 4. Company <ul><li>Founded in 2007 </li></ul><ul><li>Ran first field trial on a live cable system in ‘08, large scale system in ‘09 and live service in ‘10 </li></ul><ul><li>Headquartered in Kibbutz Mishmarot, Israel </li></ul><ul><ul><li>Media and European sales in London and Lisbon </li></ul></ul><ul><ul><li>Media and APAC sales in Singapore </li></ul></ul><ul><li>Privately held (VC funded) </li></ul>Playcast Headquarters About Playcast
  5. 5. Business Model Highlights <ul><li>Playcast provides a complete Game streaming solution </li></ul><ul><ul><li>Servers system (data centers) </li></ul></ul><ul><ul><li>Managed Content solution (Royalties and programming) </li></ul></ul><ul><ul><li>Integration into CE products </li></ul></ul><ul><li>White-lable </li></ul><ul><li>Revenue Sharing </li></ul>
  6. 6. Commercial Service <ul><li>Launched Service with Portugal Telecom and Singtel </li></ul><ul><ul><li>Portugal Telecom </li></ul></ul><ul><ul><ul><li>Branded Meo Jogos (Meo is the PT TV brand) </li></ul></ul></ul><ul><ul><ul><li>Available to the Fiber subscribers (adding DSL in July ‘11) </li></ul></ul></ul><ul><ul><li>Singtel </li></ul></ul><ul><ul><ul><li>Branded “Esc” (Excape) </li></ul></ul></ul><ul><ul><ul><li>Available to Fiber, DSL and competitors broadband users </li></ul></ul></ul>PT CEO announcing launch
  7. 7. Games Catalog <ul><li>Industry’s most recognized brands from Activision, THQ, Capcom, Codemasters, Atari, Disney and more. </li></ul><ul><li>Content packages the content </li></ul><ul><li>On-air service targets family demographics, with a package of high end titles, including First Person Shooters, Sports, Fighting, Racing, Adventure and Casuals </li></ul>
  8. 8. Packaging <ul><li>Flexible packaging options </li></ul><ul><ul><li>Sample basic package: selection of 20 titles, refreshed monthly for (play as you will) </li></ul></ul><ul><ul><li>Thematic package: 1 – 10 titles, sold in addition to the basic pack (Sports, Kids, Disney etc.) </li></ul></ul><ul><ul><li>A-la-carte: games sold for 24 hours </li></ul></ul>
  9. 9. User Experience <ul><li>Surveys indicate that 73% - 78% (PT- Singtel) rate the service as Good, Very Good or Excellent </li></ul>
  10. 10. Typical Basic Package Lineup <ul><li>Shooters: Call of Duty, Metro 2033, Frontlines, Operation Flashpoint, Red Faction Guerilla </li></ul><ul><li>Racers: Dirt2, MotoGP, Pure, Test Drive </li></ul><ul><li>Action and Adventure: Street Fighter4, Back to the Future </li></ul><ul><li>Kids: Toy Storey 3, G-Force, Bolt, Kong Fu Panda </li></ul><ul><li>Puzzles: Balance, Majong, Chameleon Gems </li></ul>
  11. 11. System overview Playcast Media – Confidential Access Network Monitoring System PC/Tablet Connected TV Game Network Management User Data Storage Community Streaming Servers Gamepad commands Video Session control Session control STB
  12. 12. CPE Requirements <ul><li>HID drivers on the USB ports (for gamepad) </li></ul><ul><li>Low latency decoding (optimize buffers parameters) </li></ul><ul><ul><li>MPEG decoding (MPEG2/H.264) </li></ul></ul><ul><ul><li>UDP/HTTP streaming </li></ul></ul><ul><ul><li>Bitrates of 3 – 6 Mbps </li></ul></ul><ul><li>Thin client </li></ul><ul><ul><li>Session management </li></ul></ul><ul><ul><li>Sending gamepad commands back to the server </li></ul></ul>
  13. 13. <ul><li>Thank You </li></ul>

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