INTERNET PUBLISHING AND ADVERTISEMENT 1IT RESEARCH PAPER Internet Publishing and Advertisement LeeAnn Kitzhaber Section: 2C2 July 7, 2012 IT 103“By placing this statement on my webpage, I certify that I have read and understand the GMUHonor Code on http://academicintegrity.gmu.edu/honorcode/. I am fully aware of the followingsections of the Honor Code: Extent of the Honor Code, Responsibility of the Student andPenalty. In addition, I have received permission from the copyright holder for any copyrightedmaterial that is displayed on my site. This includes quoting extensive amounts of text, anymaterial copied directly from a web page and graphic/pictures that are copyrighted. This projector subject material has not been used in another class by me or any other student. Finally, Icertify that this site is not for commercial purposes, which is a violation of the George MasonResponsible Use of Computing (RUC) Policy posted onhttp://universitypolicy.gmu.edu/1301gen.html web site”
INTERNET PUBLISHING AND ADVERTISEMENT 2Introduction This paper will discuss Internet Publishing and Advertisement. These two topics havetransformed our world immensely. Internet Publishing includes over 3200 companies all over theworld and this industry has been earning great revenue of over 40 billion dollars a year! All thedemand in this business comes from the consumer and without the consumer Internet Publishingwould be nothing. Internet Publishing saw a huge growth starting in 2008 to 2009. WhileInternet publishing is finding its way up, telecommunication and television broadcast revenueservices are finding themselves going downhill. It seems that the Internet is taking over! Sites like Facebook and E-mailing websites have taken over our lives and it seems likethe internet controls us. We need these websites to function and communicate with others.Internet Publishing began almost 10 years ago and this allowed people to publish books, files,music, tools we use everyday etc online. It gave the consumers easier access to their favoritethings and even easier access to advertisements. Advertisements also help the internet thrive andthat is how many published sites make their profit. This market is extremely competitive and theprofit depends on the type of information given and whether or not the consumer is interested init. According to the quarterly updates for internet publishing, “Global Internet publishing,broadcasting, and search companies cater to a potential customer base of about 2 billion Internetusers worldwide, according to Internet World Stats.” (Internet Publishing 5/21)Current Use
INTERNET PUBLISHING AND ADVERTISEMENT 3 Different internet companies such as Yahoo!, Google and Apple are swimming inrevenue because of their websites. Their ability to deliver information through the Internet makesus glued to our computer screens. “When’s the next iphone coming out? When’s the nextcomputer coming? What information can I find next?” Let’s face it, they have us by a leash andthere is no letting go! Internet publishing sites are skilled to what will lure in the consumer andthat is how they rake in so much money every year. Advertisements are a huge part of thesecompanies profit as well. Advertisements come in two different arrangements either the advertiser is paid cost perclick or the advertiser is paid with fixed fees. A search portal is the “Gateway to the internet”which determines what type of advertisements an Internet user sees. Sites that use this methodare Google, Yahoo and Bing. Google has created such great success with their simple yet very complex search engine.At first it was noted as a search engine but eventually developed into a household name.“Google that” is a phrase we seem to be using daily. After they developed a solid and popularsite they began to add advertisements to the sidebars of the website which really increased thetotal revenue in 2004. It’s unbelievable that 10 years ago there was no such thing as Internetpublishing or advertisements. Now this technology brings Google almost 3.6 billion in revenue. Apple has been publishing their Website and advertisements online since the 1970’s, only10 years after the birth of the internet. Apple has been attracting consumers for a very long timeand they are extremely good at it. First it began with long brochures and eventually led to theirbig website which is very attractive to the consumer’s eye. They barely broadcast their productson the television because their website says it all.
INTERNET PUBLISHING AND ADVERTISEMENT 4 Yahoo is another website that has been around attracting customers through their website.Yahoo is a search engine, an email account and a social media site that attracts millions ofcustomers. However it isn’t as popular as Google, it seems to always compete second to Google.Yahoo constantly has different types of ads up that bring in profit and there are billions of thingsyou can do on this website even Instant message your friends. Security There are some serious risks when using the Internet such as viruses, phishing or evenstolen identity. Many of these published sites are virus free and harmless but going to a peculiarwebsite with a free download or clicking on the wrong advertisement may lead you to a virus.Even sites such as Yahoo can have advertisements that lead you to the wrong type of websites. Most of the time Advertisement viruses are known as Adware, which is a software thatautomatically renders advertisements and gives revenue to the author. Many times we will see apop-up advertisement when going to certain websites. Adware can also include certain harmfulviruses such as Spyware and Keyloggers. Spyware will collect information about the user of thecomputer unknowingly. Keyloggers track the users keystrokes and records them. Viral marketing is a type of marketing approach that can affect your phone through textmessaging, advertisements on your computer, brandware and images. It is a technique that makeswebsites pass on marketing messages to other users. Many time hotmail users may unknowinglysend out a virus with the tagline at the bottom of the message. Social and Ethical Complications
INTERNET PUBLISHING AND ADVERTISEMENT 5 There are many social and ethical complications that can go with Internet usage or accessto these major websites. For instance a specific complication would be issues withconfidentiality. Since the widespread phenomena otherwise known as social networking arisen,privacy became almost obsolete. Not just obsolete but complicated. Another challenge would bethe Internet user not fully understanding the terms and agreements stated to them and of coursecopyrighting or plagiarism. These two complications have been around for decades but the riseof the Internet has possibly made it a little more difficult to prosecute one who is copyrightingmaterial. With social networking sites such as Facebook and Twitter there are many legalconcerns when it comes to certain posts being used in court. This may cause complicationsas in some states it’s not seen as substantial evidence. Sometimes college students arereprimanded for things they put up on the Internet and in the worst cases the students areexpelled. Once something is on the Internet, it is virtual and anyone can see it! Plagiarismcan also be a big issue when it comes to the Internet. Anyone can create their own blog andsay that they created an idea or wrote a paper that someone else had written.Future Use! In the future, growth depends specifically on the consumer when it comes to InternetPublishing. The more major Internet Publishing sites begin to flourish, the less variety of Internetpublished sites we will have. It is going to be more difficult for there to be published sites due tothe amount of copyrighting we have currently. I have read on many different web sites that
INTERNET PUBLISHING AND ADVERTISEMENT 6everyone will soon turn to search engines instead of doing it the old fashioned way. Some saythat there will be a brand new way of using the Internet through audio. They also predict thatthere will be Internet on every device in the future. They may even get rid of the .COM and havea new extension for websites. Pretty soon the “old fashioned way” will be looking things up on Google, as more andmore search engines will arise! The future of Internet publishing has big things in store for us. Conclusion Internet usage is prominent in our lives. It comes with flaws and negative aspects but ithelps major businesses get their messages across. Without Internet publishing we would beunable to communicate as fast and mailing through the post office would be an every day tedioustask. We would not be able to access information as fast about products and research. WithoutAdvertisements, major companies would be lost and we would’ve never heard of Google orApple. We would still be looking things up in the encyclopedia if it weren’t for Google. Iwouldn’t even be able to do this research paper without certain publishing sites. The positivesseem to outweigh the negatives although our computers maybe at risk during certain situations.The best thing to do is keep your computer safe by avoiding shady advertisements, websites ande-mails. Internet Publishing has become an art that needs to be perfected in order for theconsumer to be attracted to what they have to offer. It’s something we use everyday and most ofthe time take it for granted.
INTERNET PUBLISHING AND ADVERTISEMENT 7 Bibliography Internet Publishing, Broadcasting & Search Portals - Quarterly Update 5/21/2012. (21 May). First Research Industry Profiles,0. Retrieved July 7, 2012, from ABI/INFORM Trade & Industry. (Document ID: 2666747511). “This article includes information about the history of Internet Publishing. It explains the reader how internet publishing brings in money and how it has developed over time”CENSUS BUREAU REPORTS STEADY GROWTH IN INTERNET PUBLISHING, BROADCASTING REVENUES. (2011, January 26). US Fed News Service, Including US State News. Retrieved July 7, 2012, from General Interest Module. (Document ID: 2249615571) “This article describes how internet publishing has taken over and other types of advertisement are depleting. It shows the statistics of advertising as well.”Buchanan, Elizabeth A. and Zimmer, Michael, "Internet Research Ethics", The Stanford Encyclopedia of Philosophy (Fall 2012 Edition), Retrieved July 7,2012, Edward N. Zalta (ed.), forthcoming URL = <http://plato.stanford.edu/archives/fall2012/entries/ethics-internet- research/>. “This article describes the complications with Internet Publishing and how ethical concerns can get in the way. This article summarizes the different obstacles that we go through pertaining the internet.” Knight, Alison. "Internet Publishing and Digital Rights: The Changing Balance between Access and Ownership." CSA. N.p., n.d. Web. 7 July 2012.
INTERNET PUBLISHING AND ADVERTISEMENT 8 <http://www.csa.com/discoveryguides/internet/overview.php>. “This article describes plagiarism and the talks about the different laws in copyrighting. It also explains how to avoid plagiarism when writing a paper.”Beal, V. (n.d.). The Difference Between Adware and Spyware – Webopedia.com. Webopedia: Online Computer Dictionary for Computer and Internet Terms and Definitions. Retrieved July 11, 2012, from <http://www.webopedia.com/DidYouKnow/Internet/2004/spyware.asp> “This article describes the different types of viruses you can get on your computer. It explains the difference between adware and spyware.