Investigating and Applying
   Social Media Tools in
  Election Administration

               Lee Aase
Chancellor, Social ...
About Lee Aase
Political Science, B.S.
14 Years in Politics and
Government at all levels
 Campaigns and Government Offices
...
Answering Your Questions
  Why should I care about
  social media?
  What are social media?
  Should we get engaged?
  How...
Agenda
Surveying the changing media landscape
Overview of Tools
The MacGyver Mindset
Mayo Clinic as a Case Study
Election ...
Changing Media
    Landscape
Massive newspaper
layoffs/buyouts
 Star Tribune
 Pioneer Press
 Los Angeles Times
Star Tribune Values
1998: $1.2 billion
2006: $530 million
Today: Bankruptcy
One Huge Contributor
And exactly how do
newspapers compete?
The Most Important
 Word in Web 2.0
Chicago Tribune Values
 2000: Buys LA Times
 for $8 billion
 2007: Sam Zell buys
 Tribune (with Times)
 for $8.2 billion
Media Values
Wall Street Journal = $5
billion
Chicago Tribune = $8 billion
Star Tribune = $0.53 billion
Total for all 3 < ...
Facebook Demographics

More than 200 million active users
More than half visit site daily
More than 2/3 outside of college...
Overview of Tools
Blogs
Podcasts
RSS
Social networking sites
Wikis
YouTube
Twitter
Intro to Blogs




Just an easy-to-publish Web site that
allows comments
Blogs in Plain English, Lee LeFever,
Common Craft
RSS = Really Simple
    Syndication
Lets you easily track dozens
of blogs or other web sites
Truly opt-in “email”
RSS “bak...
Podcasts
TiVo for Audio (and now video)
Don’t need an iPod
Series of segments to which
you can subscribe via RSS
iTunes fr...
Social Networking Sites




 MySpace, Facebook, LinkedIn
Wikis
Collaborative editing tools
Wikipedia the most famous
 2.2 million articles in English
 Definitive stories quickly o...
Wikis
YouTube
“The world has voted, and we
have decided we want to
watch videos on YouTube.” -
Andy Sernovitz
Google bought for ...
The LeeAase Channel
The LeeAase Channel
Social Media Election
      Influence
The MacGyver Mindset
Mayo Clinic’s Experience
Mayo Clinic Medical Edge
News Media Syndications
First Foray in New Media
Step 2: More, Longer
      Podcasts
Getting Started with
      Blogging
Personal blog since July ’06
Asked to Develop Public Affairs
Department blog in Dec. ’...
Wordpress.com Private
        Blog
Wordpress.com Private
        Blog
Total Cost for a Fully
   Customized Blog




$75.00
42
43
Total Cost for Facebook,
    YouTube, Twitter




 $0.00
Key Tool: Flip Video Camera
  Highly Affordable

  Recording interviews (with tripod) improves
  existing processes

  Pro...
Cost for a Flip SD Video
        Camera



$150.00
A Taste of Tweetcamp

Understanding the Twitter
Phenomenon
Exploring Applications
Twitter vs. Facebook
Facebook is primarily for
strengthening existing connections
(or re-establishing former ones.)
For yo...
Twitter vs. Blogs
Twitter is a micro-blogging platform.

Limited length reduces writer’s/artist’s block

Blogs provide opp...
5 Reasons Twitter is
    Better than Email
“Brevity is the soul of wit” - and of Twitter

No expectation to read and respo...
More Reasons to Care


Twitter traffic grew 33 percent in 1 month

Whether Twitter remains the “hot” platform
or not, this ...
Twitter Hashtags
Enable easy gathering, especially around an event,
such as:

   #journchat
   #hcsm
   #mhsfellows
   #Le...
Twitter Etiquette
Generally follow your followers

Following not = endorsement

Auto d to new followers = Not Cool

“Prote...
Twitter Case Studies
Case Study #1: Listening
Ensuing Conversation
Case Study #2: Tweetup
        in Baltimore
         Me: Are you based in Baltimore?


Me: I’m going to be there Tuesday f...
Case Study #3:
Journalist Interactions
Case Study #4:
Contributing to Virality

  Alerted to interesting video of older couple
  playing piano in Gonda atrium.

...
The next day...
Six Days Later...
April 22
May 15
Good Morning America
Applications
“Your kids are not
smarter than you are.
They’re just not afraid
    to look dumb.”
-- Lee Aase, Chancellor, Social
Media ...
How can you practically use
 social media for Election
      Administration?
Blog for voter education, in-depth news

Twit...
Total Cost for Blog,
  Twitter, Facebook,
YouTube and Camera:


$300.00
Immediate Application

Get a FREE RSS reader, subscribe to feeds

Get iTunes (FREE), subscribe to podcasts

Start a FREE p...
Your SMUG Example
Origins in “12-Step Program” and Facebook 101
seminar

Social media for lifelong learners

Free Tuition ...
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
Web Tools for Election Administration
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Web Tools for Election Administration

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My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.

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Web Tools for Election Administration

  1. 1. Investigating and Applying Social Media Tools in Election Administration Lee Aase Chancellor, Social Media University, Global May 29, 2009
  2. 2. About Lee Aase Political Science, B.S. 14 Years in Politics and Government at all levels Campaigns and Government Offices Congress Minnesota Senate Ramsey (MN) County
  3. 3. Answering Your Questions Why should I care about social media? What are social media? Should we get engaged? How can I get started?
  4. 4. Agenda Surveying the changing media landscape Overview of Tools The MacGyver Mindset Mayo Clinic as a Case Study Election Impact of Social Media “MacGyver” Suggestions for Election Adminstrators
  5. 5. Changing Media Landscape Massive newspaper layoffs/buyouts Star Tribune Pioneer Press Los Angeles Times
  6. 6. Star Tribune Values 1998: $1.2 billion 2006: $530 million Today: Bankruptcy
  7. 7. One Huge Contributor
  8. 8. And exactly how do newspapers compete?
  9. 9. The Most Important Word in Web 2.0
  10. 10. Chicago Tribune Values 2000: Buys LA Times for $8 billion 2007: Sam Zell buys Tribune (with Times) for $8.2 billion
  11. 11. Media Values Wall Street Journal = $5 billion Chicago Tribune = $8 billion Star Tribune = $0.53 billion Total for all 3 < Facebook ($240 million for 1.6 percent)
  12. 12. Facebook Demographics More than 200 million active users More than half visit site daily More than 2/3 outside of college Over 35 fastest-growing demographic
  13. 13. Overview of Tools Blogs Podcasts RSS Social networking sites Wikis YouTube Twitter
  14. 14. Intro to Blogs Just an easy-to-publish Web site that allows comments Blogs in Plain English, Lee LeFever, Common Craft
  15. 15. RSS = Really Simple Syndication Lets you easily track dozens of blogs or other web sites Truly opt-in “email” RSS “baked in” IE7, Safari Google Reader, Newsgator, Attensa are free options
  16. 16. Podcasts TiVo for Audio (and now video) Don’t need an iPod Series of segments to which you can subscribe via RSS iTunes free for PC or Mac
  17. 17. Social Networking Sites MySpace, Facebook, LinkedIn
  18. 18. Wikis Collaborative editing tools Wikipedia the most famous 2.2 million articles in English Definitive stories quickly on 35W Bridge Collapse Virginia Tech Massacre
  19. 19. Wikis
  20. 20. YouTube “The world has voted, and we have decided we want to watch videos on YouTube.” - Andy Sernovitz Google bought for $1.65 billion
  21. 21. The LeeAase Channel
  22. 22. The LeeAase Channel
  23. 23. Social Media Election Influence
  24. 24. The MacGyver Mindset
  25. 25. Mayo Clinic’s Experience
  26. 26. Mayo Clinic Medical Edge News Media Syndications
  27. 27. First Foray in New Media
  28. 28. Step 2: More, Longer Podcasts
  29. 29. Getting Started with Blogging Personal blog since July ’06 Asked to Develop Public Affairs Department blog in Dec. ’06 How do you do it without IT Support?
  30. 30. Wordpress.com Private Blog
  31. 31. Wordpress.com Private Blog
  32. 32. Total Cost for a Fully Customized Blog $75.00
  33. 33. 42
  34. 34. 43
  35. 35. Total Cost for Facebook, YouTube, Twitter $0.00
  36. 36. Key Tool: Flip Video Camera Highly Affordable Recording interviews (with tripod) improves existing processes Provides potential blog resources Audio of full interview Video excerpts Limited group of video editors to ease adoption, ensure quality
  37. 37. Cost for a Flip SD Video Camera $150.00
  38. 38. A Taste of Tweetcamp Understanding the Twitter Phenomenon Exploring Applications
  39. 39. Twitter vs. Facebook Facebook is primarily for strengthening existing connections (or re-establishing former ones.) For your friends. Twitter enables you to connect with people who have common interests. For the friends you don’t know yet.
  40. 40. Twitter vs. Blogs Twitter is a micro-blogging platform. Limited length reduces writer’s/artist’s block Blogs provide opportunity for more thoughtful reflection and development Tweeting = great way to take notes on a live event Blog = platform for review/synthesis Twitter = great for spreading word about posts
  41. 41. 5 Reasons Twitter is Better than Email “Brevity is the soul of wit” - and of Twitter No expectation to read and respond to everything Conversations open and discoverable Direct messages can reach recipients with priority Blocking or unfollowing punishes abuses
  42. 42. More Reasons to Care Twitter traffic grew 33 percent in 1 month Whether Twitter remains the “hot” platform or not, this type of communication tool will grow in importance
  43. 43. Twitter Hashtags Enable easy gathering, especially around an event, such as: #journchat #hcsm #mhsfellows #LeeAaseIsReallyWonderful - unused to date Follow in search.twitter.com - try searching for #tweetcamp2 now! Or log into room on Tweetchat.com Create a hashtag simply by using it in a tweet
  44. 44. Twitter Etiquette Generally follow your followers Following not = endorsement Auto d to new followers = Not Cool “Protecting” updates also = Not Cool Replying (@) = Cool Re-Tweet (RT) to credit sources, help followers find interesting tweeters also = Cool Don’t conceal work affiliation
  45. 45. Twitter Case Studies
  46. 46. Case Study #1: Listening
  47. 47. Ensuing Conversation
  48. 48. Case Study #2: Tweetup in Baltimore Me: Are you based in Baltimore? Me: I’m going to be there Tuesday for this conference. (asae.center.or/hcc) on a panel RU available late pm? Me: I’m flying out Tues at 6:45 p.m. Any avail in the later afternoon? I think my panel is done about 2:30
  49. 49. Case Study #3: Journalist Interactions
  50. 50. Case Study #4: Contributing to Virality Alerted to interesting video of older couple playing piano in Gonda atrium. Embedded in Sharing Mayo Clinic, posted to Mayo Clinic Facebook page, and Tweeted 1,005 views in six months up to 4/7/09.
  51. 51. The next day...
  52. 52. Six Days Later...
  53. 53. April 22
  54. 54. May 15
  55. 55. Good Morning America
  56. 56. Applications
  57. 57. “Your kids are not smarter than you are. They’re just not afraid to look dumb.” -- Lee Aase, Chancellor, Social Media University, Global (SMUG)
  58. 58. How can you practically use social media for Election Administration? Blog for voter education, in-depth news Twitter for: Alerting followers to blog posts Mini-updates, reporting precinct results Conversations/Feedback YouTube - incorporate with blog for election judge training videos, curriculum
  59. 59. Total Cost for Blog, Twitter, Facebook, YouTube and Camera: $300.00
  60. 60. Immediate Application Get a FREE RSS reader, subscribe to feeds Get iTunes (FREE), subscribe to podcasts Start a FREE personal blog Open a FREE YouTube account and upload a video Open a FREE profile on Facebook and “friend” me Open a Twitter account and “follow” me
  61. 61. Your SMUG Example Origins in “12-Step Program” and Facebook 101 seminar Social media for lifelong learners Free Tuition (Room & Board not incl.) Google Lee Aase or SMUG U to audit classes, apply for admission Established Jan. 24, 2008 social-media-university-global.org

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