TWITTER 310: CUSTOM URLSHORTENING CASE STUDY     Social Media University, Global          Lee Aase, Chancellor            ...
PREREQUISITES:Social Media 110: 7 Ways to Shrink URLs  Twitter 210: Vanity URL Shortening
CUSTOM URL EXAMPLES• YouTube   - http://youtu.be/xoGQ5iv1hjU• New York Times   - http://nyti.ms/gwi7wH• CSPAN   - http://c...
STEPS TO CREATING• Get   a Bit.ly Pro Account - It’s FREE• Choose    and secure custom short domain • Get Top-Level     Do...
TOP LEVEL DOMAINS• Get   a list of your TLD options • Generic • Countries• Brainstorm   Options - My choices were: • leeaa...
THE SWEDEN OPTION For me, it was nice, short...and expensive
UGANDASM.UG would have been perfect, but...
LEEAASE.METhe Economical Option - Reserved leeaase.com too
ON BIT.LYIndicate your Custom Short Domain
MY FIRST CUSTOM URL   http://leeaase.me/xmasletter2010
WHAT’S THE BENEFIT?• Analytics   on clicks to your domain from short links• Users   can click with confidence• Brand   impr...
FOR FURTHER STUDY   SMUG Twitter Curriculum
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
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Twitter 310: Custom URL Shortener Case Study

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A step-by-step case study on how to create a customized link shortener using Bit.ly Pro

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Transcript of "Twitter 310: Custom URL Shortener Case Study"

  1. 1. TWITTER 310: CUSTOM URLSHORTENING CASE STUDY Social Media University, Global Lee Aase, Chancellor January 4, 2011
  2. 2. PREREQUISITES:Social Media 110: 7 Ways to Shrink URLs Twitter 210: Vanity URL Shortening
  3. 3. CUSTOM URL EXAMPLES• YouTube - http://youtu.be/xoGQ5iv1hjU• New York Times - http://nyti.ms/gwi7wH• CSPAN - http://cs.pn/giXAam
  4. 4. STEPS TO CREATING• Get a Bit.ly Pro Account - It’s FREE• Choose and secure custom short domain • Get Top-Level Domain List • Get Creative• Buy Your Domain Name• Add custom domain, mapping domain to your account
  5. 5. TOP LEVEL DOMAINS• Get a list of your TLD options • Generic • Countries• Brainstorm Options - My choices were: • leeaa.se - Sweden • sm.ug - Uganda • leeaase.me - Generic/International
  6. 6. THE SWEDEN OPTION For me, it was nice, short...and expensive
  7. 7. UGANDASM.UG would have been perfect, but...
  8. 8. LEEAASE.METhe Economical Option - Reserved leeaase.com too
  9. 9. ON BIT.LYIndicate your Custom Short Domain
  10. 10. MY FIRST CUSTOM URL http://leeaase.me/xmasletter2010
  11. 11. WHAT’S THE BENEFIT?• Analytics on clicks to your domain from short links• Users can click with confidence• Brand impressions even when users don’t click your short link
  12. 12. FOR FURTHER STUDY SMUG Twitter Curriculum

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