Twitter 150: Tweetcamp
Lee Aase
Chancellor
Social Media University, Global (SMUG)
http://social-media-university-global.org

Tweetcamp = Twitter Bootcamp
In One hour, covering all this and more
Twitter 101: Intro to Twitter
Twitter 102: Creating an Account
Twitter 103: Following and Being Followed
Twitter 104: 4 Steps to Building Your Network
Twitter 105: Tweeting by Text Message
Twitter 106: Tweetdeck vs. Twhirl
Twitter 107: Twitter Clients for iPhone
Accelerated learning but no shortcuts
Google Lee Aase for full curriculum

Twitter vs. Facebook
Facebook is primarily for strengthening
existing connections (or re-establishing
former ones.) For your friends.
Twitter enables you to connect with people
who have common interests. For the friends
you don’t know yet.

Twitter vs. Blogs
Twitter is a micro-blogging platform.
Limited length reduces writer’s/artist’s block
Blogs provide opportunity for more thoughtful
reflection and development
Tweeting = great way to take notes on a live
event
Blog = platform for review/synthesis
Twitter = great for spreading word about posts

Assignments for Virtual,
Non-Mayo Participants
Introduce yourself with a tweet that
includes the hashtag #tweetcamp
Continue to tweet any questions or
comments using the same hashtag

5 Reasons Twitter is
Better than Email
“Brevity is the soul of wit” - and of Twitter
No expectation to read and respond to everything
Conversations open and discoverable
Direct messages can reach recipients with priority
Blocking or unfollowing punishes abuses

More Reasons to Care
Twitter traffic grew 33 percent in February
Whether Twitter remains the “hot” platform
or not, this type of communication tool will
grow in importance
Ed Bennett’s list has 132 hospitals with
Twitter accounts, and he can’t keep up with
growth http:/ /ebennett.org/hsnl/

Use Cases/Case Studies

Case Study #1: Listening

Ensuing Conversation

Case Study #2: Tweetup
in Baltimore

Case Study #3:
Journalist Interactions

Case Study #4:
Contributing to Virality
Alerted to interesting video of older couple
playing piano in Gonda atrium.
http://www.youtube.com/watch?v=RI-l0tK8Ok0
Embedded in Sharing Mayo Clinic, posted to
Mayo Clinic Facebook page, and Tweeted
1,005 views in six months up to 4/8/09. Total
views now....

The story continues...

Using Twitter with Yammer
Yammer = Twitter for Enterprise
Adding #yam tag to Tweets can import to
Yammer
See Yammer curriculum for more background:
http://bit.ly/dKPP0
One tweet to share externally and internally

Yammering via Twitter
Less than a minute later, on Yammer:

Group Chats in Twitter
#journchat
#hcsm
#mhsfellows
#tweetcamp
#LeeAaseIsReallyWonderful - unused to date
Follow in search.twitter.com - try searching
for #tweetcamp now!

The Twitter API
A toolkit other programmers can use to create
useful services based on Twitter
Examples include:
TwitPic.com for sharing photos
Phone applications (e.g. Twitterific,
Twittelator, Tweetie, Twitterberry)
Desktop clients (e.g. Tweetdeck, Twhirl)
Hundreds of others (tweet your favorites
with #tweetcamp hashtag, please!)

Twitter Etiquette
Generally follow your followers
Following not = endorsement
Auto d to new followers = Not Cool
“Protecting” updates also = Not Cool
Replying (@) = Cool
Re-Tweet (RT) to credit sources, help followers
find interesting tweeters also = Cool
Don’t conceal work affiliation

Sample Twitter Bio

How I Monitor and
Respond in Twitter
Two accounts: @leeaase and @mayoclinic
Use Tweetdeck as @leeaase, with panes for
All Friends
“Top Tweeps”
Replies
Directs
Search (“Mayo Clinic” or mayoclinic)
Twhirl as @mayoclinic

My Twitter Priorities
Following 1,000+ in two accounts = Fire Hose
Particular emphasis on Replies, Directs and
tweets mentioning Mayo Clinic
Scan “All Friends” as able, but no guilt trip
As tweeps say interesting things or interact,
add to “Top Tweeps”

Assignments
Sign up for Twitter if you haven’t yet
Set up your account to conform to Mayo
guidelines
Follow @leeaase and @mayoclinic
Get Tweetdeck or Twhirl
Start listening, following, re-tweeting
See full Twitter curriculum http://bit.ly/gt8p

Discussion