Twitter 150: Tweetcamp
                Lee Aase
               Chancellor
 Social Media University, Global (SMUG)

http://...
Tweetcamp = Twitter Bootcamp
   In One hour, covering all this and more
     Twitter 101: Intro to Twitter
     Twitter 10...
Twitter vs. Facebook

Facebook is primarily for strengthening
existing connections (or re-establishing
former ones.) For y...
Twitter vs. Blogs
Twitter is a micro-blogging platform.

Limited length reduces writer’s/artist’s block

Blogs provide opp...
Assignments for Virtual,
Non-Mayo Participants

 Introduce yourself with a tweet that
 includes the hashtag #tweetcamp

 C...
5 Reasons Twitter is
      Better than Email
“Brevity is the soul of wit” - and of Twitter

No expectation to read and res...
More Reasons to Care
Twitter traffic grew 33 percent in February

Whether Twitter remains the “hot” platform
or not, this t...
Use Cases/Case Studies
Case Study #1: Listening
Ensuing Conversation
Case Study #2: Tweetup
      in Baltimore
Case Study #3:
Journalist Interactions
Case Study #4:
Contributing to Virality
 Alerted to interesting video of older couple
 playing piano in Gonda atrium.

 ht...
The story continues...
Using Twitter with Yammer
  Yammer = Twitter for Enterprise

  Adding #yam tag to Tweets can import to
  Yammer

  See Yam...
Yammering via Twitter



Less than a minute later, on Yammer:
Group Chats in Twitter
#journchat

#hcsm

#mhsfellows

#tweetcamp

#LeeAaseIsReallyWonderful - unused to date

Follow in s...
The Twitter API
A toolkit other programmers can use to create
useful services based on Twitter

Examples include:

  TwitP...
Twitter Etiquette
Generally follow your followers

Following not = endorsement

Auto d to new followers = Not Cool

“Prote...
Sample Twitter Bio
How I Monitor and
 Respond in Twitter
Two accounts: @leeaase and @mayoclinic

Use Tweetdeck as @leeaase, with panes for

 ...
My Twitter Priorities
Following 1,000+ in two accounts = Fire Hose

Particular emphasis on Replies, Directs and
tweets men...
Assignments
Sign up for Twitter if you haven’t yet

Set up your account to conform to Mayo
guidelines

Follow @leeaase and...
Discussion
Tweetcamp: Twitter 150
Tweetcamp: Twitter 150
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Tweetcamp: Twitter 150

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The slides to accompany Twitter 150: Tweetcamp, a course at SMUG - Social Media University, Global (SMUG). http://social-media-university-global.org/

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Tweetcamp: Twitter 150

  1. 1. Twitter 150: Tweetcamp Lee Aase Chancellor Social Media University, Global (SMUG) http://social-media-university-global.org
  2. 2. Tweetcamp = Twitter Bootcamp In One hour, covering all this and more Twitter 101: Intro to Twitter Twitter 102: Creating an Account Twitter 103: Following and Being Followed Twitter 104: 4 Steps to Building Your Network Twitter 105: Tweeting by Text Message Twitter 106: Tweetdeck vs. Twhirl Twitter 107: Twitter Clients for iPhone Accelerated learning but no shortcuts Google Lee Aase for full curriculum
  3. 3. Twitter vs. Facebook Facebook is primarily for strengthening existing connections (or re-establishing former ones.) For your friends. Twitter enables you to connect with people who have common interests. For the friends you don’t know yet.
  4. 4. Twitter vs. Blogs Twitter is a micro-blogging platform. Limited length reduces writer’s/artist’s block Blogs provide opportunity for more thoughtful reflection and development Tweeting = great way to take notes on a live event Blog = platform for review/synthesis Twitter = great for spreading word about posts
  5. 5. Assignments for Virtual, Non-Mayo Participants Introduce yourself with a tweet that includes the hashtag #tweetcamp Continue to tweet any questions or comments using the same hashtag
  6. 6. 5 Reasons Twitter is Better than Email “Brevity is the soul of wit” - and of Twitter No expectation to read and respond to everything Conversations open and discoverable Direct messages can reach recipients with priority Blocking or unfollowing punishes abuses
  7. 7. More Reasons to Care Twitter traffic grew 33 percent in February Whether Twitter remains the “hot” platform or not, this type of communication tool will grow in importance Ed Bennett’s list has 132 hospitals with Twitter accounts, and he can’t keep up with growth http:/ /ebennett.org/hsnl/
  8. 8. Use Cases/Case Studies
  9. 9. Case Study #1: Listening
  10. 10. Ensuing Conversation
  11. 11. Case Study #2: Tweetup in Baltimore
  12. 12. Case Study #3: Journalist Interactions
  13. 13. Case Study #4: Contributing to Virality Alerted to interesting video of older couple playing piano in Gonda atrium. http://www.youtube.com/watch?v=RI-l0tK8Ok0 Embedded in Sharing Mayo Clinic, posted to Mayo Clinic Facebook page, and Tweeted 1,005 views in six months up to 4/8/09. Total views now....
  14. 14. The story continues...
  15. 15. Using Twitter with Yammer Yammer = Twitter for Enterprise Adding #yam tag to Tweets can import to Yammer See Yammer curriculum for more background: http://bit.ly/dKPP0 One tweet to share externally and internally
  16. 16. Yammering via Twitter Less than a minute later, on Yammer:
  17. 17. Group Chats in Twitter #journchat #hcsm #mhsfellows #tweetcamp #LeeAaseIsReallyWonderful - unused to date Follow in search.twitter.com - try searching for #tweetcamp now!
  18. 18. The Twitter API A toolkit other programmers can use to create useful services based on Twitter Examples include: TwitPic.com for sharing photos Phone applications (e.g. Twitterific, Twittelator, Tweetie, Twitterberry) Desktop clients (e.g. Tweetdeck, Twhirl) Hundreds of others (tweet your favorites with #tweetcamp hashtag, please!)
  19. 19. Twitter Etiquette Generally follow your followers Following not = endorsement Auto d to new followers = Not Cool “Protecting” updates also = Not Cool Replying (@) = Cool Re-Tweet (RT) to credit sources, help followers find interesting tweeters also = Cool Don’t conceal work affiliation
  20. 20. Sample Twitter Bio
  21. 21. How I Monitor and Respond in Twitter Two accounts: @leeaase and @mayoclinic Use Tweetdeck as @leeaase, with panes for All Friends “Top Tweeps” Replies Directs Search (“Mayo Clinic” or mayoclinic) Twhirl as @mayoclinic
  22. 22. My Twitter Priorities Following 1,000+ in two accounts = Fire Hose Particular emphasis on Replies, Directs and tweets mentioning Mayo Clinic Scan “All Friends” as able, but no guilt trip As tweeps say interesting things or interact, add to “Top Tweeps”
  23. 23. Assignments Sign up for Twitter if you haven’t yet Set up your account to conform to Mayo guidelines Follow @leeaase and @mayoclinic Get Tweetdeck or Twhirl Start listening, following, re-tweeting See full Twitter curriculum http://bit.ly/gt8p
  24. 24. Discussion

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