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The slides to accompany Twitter 150: Tweetcamp, a course at SMUG - Social Media University, Global (SMUG). http://social-media-university-global.org/

The slides to accompany Twitter 150: Tweetcamp, a course at SMUG - Social Media University, Global (SMUG). http://social-media-university-global.org/

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http://social-media-university-global.org 285
http://microblink.com 114
http://blogs.healthleadersmedia.com 60
http://craigsmith.id.au 42
https://leo.mayo.edu 26
http://cds43.wordpress.com 6
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Tweetcamp: Twitter 150 Tweetcamp: Twitter 150 Presentation Transcript

  • Twitter 150: Tweetcamp Lee Aase Chancellor Social Media University, Global (SMUG) http://social-media-university-global.org
  • Tweetcamp = Twitter Bootcamp In One hour, covering all this and more Twitter 101: Intro to Twitter Twitter 102: Creating an Account Twitter 103: Following and Being Followed Twitter 104: 4 Steps to Building Your Network Twitter 105: Tweeting by Text Message Twitter 106: Tweetdeck vs. Twhirl Twitter 107: Twitter Clients for iPhone Accelerated learning but no shortcuts Google Lee Aase for full curriculum
  • Twitter vs. Facebook Facebook is primarily for strengthening existing connections (or re-establishing former ones.) For your friends. Twitter enables you to connect with people who have common interests. For the friends you don’t know yet. View slide
  • Twitter vs. Blogs Twitter is a micro-blogging platform. Limited length reduces writer’s/artist’s block Blogs provide opportunity for more thoughtful reflection and development Tweeting = great way to take notes on a live event Blog = platform for review/synthesis Twitter = great for spreading word about posts View slide
  • Assignments for Virtual, Non-Mayo Participants Introduce yourself with a tweet that includes the hashtag #tweetcamp Continue to tweet any questions or comments using the same hashtag
  • 5 Reasons Twitter is Better than Email “Brevity is the soul of wit” - and of Twitter No expectation to read and respond to everything Conversations open and discoverable Direct messages can reach recipients with priority Blocking or unfollowing punishes abuses
  • More Reasons to Care Twitter traffic grew 33 percent in February Whether Twitter remains the “hot” platform or not, this type of communication tool will grow in importance Ed Bennett’s list has 132 hospitals with Twitter accounts, and he can’t keep up with growth http:/ /ebennett.org/hsnl/
  • Use Cases/Case Studies
  • Case Study #1: Listening
  • Ensuing Conversation
  • Case Study #2: Tweetup in Baltimore
  • Case Study #3: Journalist Interactions
  • Case Study #4: Contributing to Virality Alerted to interesting video of older couple playing piano in Gonda atrium. http://www.youtube.com/watch?v=RI-l0tK8Ok0 Embedded in Sharing Mayo Clinic, posted to Mayo Clinic Facebook page, and Tweeted 1,005 views in six months up to 4/8/09. Total views now....
  • The story continues...
  • Using Twitter with Yammer Yammer = Twitter for Enterprise Adding #yam tag to Tweets can import to Yammer See Yammer curriculum for more background: http://bit.ly/dKPP0 One tweet to share externally and internally
  • Yammering via Twitter Less than a minute later, on Yammer:
  • Group Chats in Twitter #journchat #hcsm #mhsfellows #tweetcamp #LeeAaseIsReallyWonderful - unused to date Follow in search.twitter.com - try searching for #tweetcamp now!
  • The Twitter API A toolkit other programmers can use to create useful services based on Twitter Examples include: TwitPic.com for sharing photos Phone applications (e.g. Twitterific, Twittelator, Tweetie, Twitterberry) Desktop clients (e.g. Tweetdeck, Twhirl) Hundreds of others (tweet your favorites with #tweetcamp hashtag, please!)
  • Twitter Etiquette Generally follow your followers Following not = endorsement Auto d to new followers = Not Cool “Protecting” updates also = Not Cool Replying (@) = Cool Re-Tweet (RT) to credit sources, help followers find interesting tweeters also = Cool Don’t conceal work affiliation
  • Sample Twitter Bio
  • How I Monitor and Respond in Twitter Two accounts: @leeaase and @mayoclinic Use Tweetdeck as @leeaase, with panes for All Friends “Top Tweeps” Replies Directs Search (“Mayo Clinic” or mayoclinic) Twhirl as @mayoclinic
  • My Twitter Priorities Following 1,000+ in two accounts = Fire Hose Particular emphasis on Replies, Directs and tweets mentioning Mayo Clinic Scan “All Friends” as able, but no guilt trip As tweeps say interesting things or interact, add to “Top Tweeps”
  • Assignments Sign up for Twitter if you haven’t yet Set up your account to conform to Mayo guidelines Follow @leeaase and @mayoclinic Get Tweetdeck or Twhirl Start listening, following, re-tweeting See full Twitter curriculum http://bit.ly/gt8p
  • Discussion