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Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
Social Networking: From Facebook to LinkedIn and Beyond
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Social Networking: From Facebook to LinkedIn and Beyond

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Slides from a course I'm offering through a grant via Rochester Community and Technical College

Slides from a course I'm offering through a grant via Rochester Community and Technical College

Published in: Social Media, Technology, Business
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Transcript

  • 1. Lee Aase Chancellor, Social Media University, Global (SMUG) April 29, 2013 Social Networking: From Facebook to LinkedIn and Beyond
  • 2. Basic Social Media “Food Groups”
  • 3. Agenda • The Power of Social Networks • Stretching Dunbar’s Number • Facebook: Personal and Professional Applications and Protecting Privacy • Professional Networking in LinkedIn • Other Platforms • Enterprise Social Networking
  • 4. The Power of Social Networks
  • 5. The Power of Social Networks
  • 6. The Power of Social Networks
  • 7. Dunbar’s Number
  • 8. Social Networking in Plain English
  • 9. • Clay Shirky • Here Comes Everybody:The Power of Organizing without Organizations • Cognitive Surplus: Creativity and Generosity in a Connected Age • Clayton Christensen:The Innovator’s Dilemma • Wikinomics: How Mass Collaboration Changes Everything For Further Reading...
  • 10. Facebook • Launched Feb. 4, 2004 at Harvard • Dec. 2004 - Reached 1 million users • May 2006 - Expands to add work networks • Dec. 2009 - Reached 360 million users • Oct. 2012 - Reached 1 billion users • Now: • 802 million daily active users • 1.28 billion monthly active users
  • 11. • Personal Profile • Groups • Pages Three Ways to Interact in Facebook
  • 12. • Your universal passport for Facebook participation (and optional for many other sites) • Real names • One profile per person • Control who sees what through privacy settings (more on that later) Personal Profile
  • 13. • Clubs • Informal Associations • Projects • Let’s create one! Applications of Facebook Groups
  • 14. Facebook Groups
  • 15. Facebook Groups
  • 16. Facebook Groups Privacy Options
  • 17. Facebook Groups
  • 18. Facebook Groups
  • 19. Facebook Groups
  • 20. Facebook Groups
  • 21. http://leeaase.me/IBMRCTC
  • 22. Facebook Groups
  • 23. http://leeaase.me/IBMRCTC
  • 24. • Join the Group • http://leeaase.me/IBMRCTC • https://www.facebook.com/groups/ 421841064619922/ • https://www.facebook.com/groups/ IBMRCTC/ • Leave a comment or ask a question In-Class Exercise
  • 25. Kinds of Group Activity
  • 26. • For relatively small or informal organizations • Ad hoc teams and projects • Community activism and organizing • Easy to start and build • Low barriers to participation Groups in Review
  • 27. • For businesses, brands and formal organizations • Electronic equivalent ofYellow Pages Facebook Pages
  • 28. Facebook Pages
  • 29. • Only a small percentage will typically see any given post. If your page has 1,000 likes: • April 2012: 160 • February 2014: 60 • Future: 10-20 • Why? A lack of space in the newsfeed • “On a given day, when someone visits Newsfeed, there are an average of 1,500 possible stories we can show” Diminishing Organic Reach
  • 30. Advertising Options • Promote page • Boost posts • Set a budget • Highly targetable • Existing “Fans” • Friends of Fans and other demographics
  • 31. Facebook.com/Privacy
  • 32. On the Fly Post Privacy
  • 33. Custom Privacy Per Post
  • 34. PutYour Friends in Lists
  • 35. Review and Maintain Lists
  • 36. An Unexpected Result
  • 37. Privacy Exercise • Create your Direct Descendants (or similar) list • Write a Facebook post and share using custom privacy • Write another post that you share with all friends
  • 38. LinkedIn • Launched May 2003 • Largest professional network on the Internet with >277 million members (93 million U.S.) • Particularly useful in B2B context
  • 39. Making the Most of LinkedIn • CompleteYour Profile • Join Relevant Groups • Contribute and Engage • Request Introductions
  • 40. CompleteYour Profile
  • 41. Engage in Groups
  • 42. Group Suggestions
  • 43. Searching People
  • 44. Searching People
  • 45. Searching People
  • 46. Searching People
  • 47. LinkedIn Power Tips
  • 48. Requesting Introductions
  • 49. LinkedIn Power Tips
  • 50. Corporate Web Social Traffic
  • 51. Table of Contents
  • 52. Before the Makeover
  • 53. A Better Headline
  • 54. Edit Contact Info
  • 55. Pre-Makeover Summary
  • 56. Updated Summary
  • 57. • Think Niche - e.g.“Collection Agencies” • Make language client-benefit oriented • Join and participate in Groups • Share generously and with personality • Create your own group • Embed your Slideshare presentations and/or videos Other Key Tips
  • 58. • Enhance your Headline • Make your Web links more targeted and descriptive • Make your Summary more client-facing In-Class Exercise
  • 59. • The App • Photo/Video Backup • Communities • Circles, Categorization and Privacy • Hangouts/Hangouts on Air • SEO A Few +1’s on Google+
  • 60. Communities
  • 61. The App
  • 62. Photo/Video Backup
  • 63. Photos
  • 64. Circles/Categorization
  • 65. Hangouts/Hangouts on Air
  • 66. Google+ and Search
  • 67. Recent Google+ News
  • 68. • Lots of potential users due to Android • Low engagement/time on site • Technology may be useful in some cases, e.g. • Hangouts • Communities • Worth watching because it’s Google Google+ in Summary
  • 69. Pinterest
  • 70. • Launched March 2010 • Fastest to reach 10 million users • Overwhelmingly female (>70 percent) • Extremely “sticky” Key Points on Pinterest
  • 71. Mayo Clinic on Pinterest
  • 72. • Vine • Purchased by Twitter Oct. 2012 • Six-SecondVideos • See “Fix in Six” by Lowe’s • Instagram • Purchased by Facebook in April 2012 • Square photos • 15-second videos What aboutVine and Instagram?
  • 73. It’s Not a Land Rush
  • 74. • You have company-approved tools • Same basic social networking principles apply Enterprise Social Networking
  • 75. Next session is May 8 Content and Conversations: Media Creation and Sharing

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