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Social Media: Its Impact in a Changing Health Care Environment


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My presentation to the Lee White Innovation Institute in Philadelphia, as part of a panel on social media in health care.

My presentation to the Lee White Innovation Institute in Philadelphia, as part of a panel on social media in health care.

Published in: Health & Medicine

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  • 1. Social Networking: Its Impact in a Changing Health Care Environment Lee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media #MCCSM Lee White Innovation Institute Philadelphia September 15, 2010
  • 2. About Lee Aase • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 − Media relations consultant − Manager since 2003, leading our national media relations team
  • 3. Three Theses Four “Food Groups” Two Case Studies
  • 4. #4: Social media are the third millennium’s defining communications trend
  • 5. Gutenberg: Global Mass Literacy Zuckerberg: Global Mass Publishing
  • 6. #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity.
  • 7. What else do patients know about you?  Copyright 2009, Health Grades, Inc. All Rights Reserved.
  • 8. If you think blocking is a viable long-term option...
  • 9. #19: MacGyver is the model for social media success
  • 10. The MacGyver Mindset
  • 11. Mayo Clinic Medical Edge Syndicated News Media Resources
  • 12. First Foray in New Media • Existing Medical Edge radio mp3s • Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug.
  • 13. Step 2: More, Longer Podcasts
  • 14. Basic Social Media “Food Groups”
  • 15. Providing In-Depth Information for Patients and their Families
  • 16. Shrinking the 17-year lag between scientific discovery and widespread adoption in medical practice
  • 17. Discovery by Richard Berger, M.D., Ph.D. Ulnotriquetral (UT) Ligament Split Tear
  • 18. Jayson Werth’s Experience
  • 19. USA Today Nov 12, 2009 3031031-7
  • 20. Last Friday 3031031-9
  • 21. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10
  • 22. What’s Next?
  • 23. Mayo Clinic Center for Social Media • Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere − Grow social media use by Mayo Clinic − Create resources for use at Mayo Clinic that can be shared with organizations wanting to use social media in health and health care
  • 24.
  • 25. Social Media Health Network • Membership group associated with Mayo Clinic Center for Social Media • Open to organizations and individuals wanting to use social media to improve health and health care • Membership dues based on organization revenues • Industry members, but no industry grant funding
  • 26. What do you get? • Access to resources to speed your organization’s adoption of social media − Curriculum/Training materials − Guidelines/Policies/Job Descriptions − Technical services and support • Member site for sharing, learning • Community and blogging platforms − Low-cost hosted solutions − Free access to source code
  • 27. Social Media Health Network • Now accepting charter member applications • Network launches late Sept. 2010; go to or email for info on joining