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Social Media and CME at Mayo Clinic
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Social Media and CME at Mayo Clinic

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Slides from Tony Hart's presentation as part of Social Media Grand Rounds at Mayo Clinic on May 14, 2014.

Slides from Tony Hart's presentation as part of Social Media Grand Rounds at Mayo Clinic on May 14, 2014.


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Transcript

  • 1. @MayoMedEd Problem. @MayoMedEd Mayo Clinic has all of these great resources on MayoClinic.org… How can we spread the word?
  • 2. @MayoMedEd
  • 3. @MayoMedEd Solution. @MayoMedEd Social Media. That’s where the patients are!
  • 4. @MayoMedEd Social Media Works for Reaching Patients… Account: Followers: Facebook 511,000+ Page likes YouTube 12,600,000+ Views Twitter - @MayoClinic 777,000 Followers
  • 5. @MayoMedEd
  • 6. @MayoMedEd …Can Social Media Reach Medical Professionals? Pulling CME into the Social Media Realm CME
  • 7. @MayoMedEd Interest Timeline #MedEd was popularized on Twitter Early Adopter MDs jump on Twitter, FB, YT Social Media Health Network was born 2011 STIM CME Conference CME Conference Hashtags & Symplur.com ramps up CME Conference Apps catch on PRESENT
  • 8. @MayoMedEd So how have we addressed this trend… @MayoMedEd …toward social media in CME?
  • 9. @MayoMedEd Mayo Clinic CME App • App Walkthrough
  • 10. @MayoMedEd Mayo Clinic Cardiovascular Blog
  • 11. @MayoMedEd Mayo Clinic @MayoClinic An integrated clinical practice, education and research institution specializing in treating patients. Account maintained by @MayoClinic/MCCSM. Minnesota, Florida, Arizona MayoClinic.org Mayo Clinic MedEd Twitter Account
  • 12. @MayoMedEd

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