Social Media 101: A Taste of the Tools that are Changing the World

Social Media 101: A Taste of the Tools that are Changing the World Rochester Rotary Lee Aase Manager, Syndication and Social Media Mayo Clinic September 24, 2009

Social Media Tools Are... • Immensely powerful • Consistent with Rotary values • Consistent with Mayo Clinic heritage • Free (or ridiculously inexpensive) • and... 3

Community Service Values • Rotary: “Service above self” • Social Media: “Give more than you take” 5

Sources of Information Influencing Preference for Mayo Clinic Word of mouth 84 Stories in the media 57 MD recommendation 44 Advertising 27 Internet/Websites 26 Personal experience 24 Mailings to home 18 0 20 40 60 80 100 6

About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2004 • Media Relations/Research Comm • Syndication and Social Media 7

A Grandpa who appreciates the power of Facebook... 8

The Most Important Word in Web 2.0 9

Intro to FREE Tools, and Examples of Applications • Blogs • RSS and Podcasts • Social Networks • Wikis • Video: YouTube and uStream • Twitter • Slideshare • Skype 10

Intro to Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • Start a blog for FREE in less than two minutes on wordpress.com or blogger.com • Or, if you want to get really spendy... 11

newsblog.mayoclinic.org 12

sharing.mayoclinic.org 13

podcasts.mayoclinic.org 14

RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • Truly opt-in “email” • RSS “baked in” to IE 7, Safari • Google Reader a free Web option 15

Podcasts • TiVo for Audio (and now video) • Don’t need an iPod to use • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac • Create your own FREE podcast (listed in iTunes) through SMUG 16

Social Networking Sites 20

Wikis • Collaborative editing tools • Wikipedia the most famous • 2.9 million articles in English • Definitive stories quickly on • 35W Bridge Collapse • Virginia Tech shooting 22

YouTube • World’s second largest search engine • Google bought for $1.65 Billion • “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org 24

Low-cost, high-value video 25

Twitter Case Study: Listening 28

Ensuing Conversation 30

A Skype demonstration... 36

Visit Mayo Clinic Social Media Sites • Follow, subscribe or “Fan” • http://twitter.com/mayoclinic • http://www.youtube.com/user/mayoclinic • http://sharing.mayoclinic.org/ • http://www.facebook.com/pages/Mayo- Clinic/7673082516 • Consider sharing your Mayo Clinic story 37

Tips on Personal Steps to Explore • Establish a permanent personal email • Get profiles in Facebook, LinkedIn • Get a Twitter account • Get a Flip camera (or iPhone 3G S?) • Create a personal YouTube account • Start a personal Blog 38

“Kids will take a chance. If they don’t know, they’ll have a go.” -- Sir Ken Robinson, TED 2006 40

“Your kids aren’t smarter than you are. They’re just not afraid to look dumb.” 41

If Dad can use Facebook... 43

For more information • Friend me on Facebook • @LeeAase on Twitter • aase.lee@mayo.edu • Google Lee Aase 44

Social Media 101: A Taste of the Tools that are Changing the World

by Lee Aase on Sep 24, 2009

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Social Media 101: A Taste of the Tools that are Changing the World — Presentation Transcript