The document discusses Mayo Clinic's use of social media platforms like Facebook, YouTube, and Twitter to coordinate their online presence and share information more effectively. It recommends creating blogs, podcasts, and videos to engage different audiences and tie social media accounts together to maximize sharing and reach. Setting up platforms like blogs costs around $75 per year while video equipment costs $150-230 to allow recording interviews and sharing stories.

1. Coordinating Your Social Media Platforms for Maximum Effectiveness Lee Aase Manager, Syndication and Social Media Mayo Clinic October 13, 2009

2. About Lee Aase (@LeeAase) B.S. Political Science 14 years in politics and government at local, state, national levels Mayo Clinic since April 2000 Media relations consultant Manager since 2004 Media Relations/Research Comm Syndication and Social Media

3. Mayo Clinic’s Origin http://tinyurl.com/32xbjx

4. Sources of Information Influencing Preference for Mayo Clinic

5. Mayo Clinic Medical Edge News Media Syndications News Media Syndications

6. First Foray in New Media Existing Medical Edge radio mp3s Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug.

7. Step 2: More, Longer Podcasts

12. Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00

13. Key Tool: Flip Video Camera* Affordable for all campuses (and you) Recording interviews (with tripod) improves existing processes Authenticity without writer’s cramp Provides potential blog resources Audio of full interview Video excerpts Limited group of video editors to ease adoption, ensure quality

14. Cost for a Standard Definition Flip Video Camera $150.00 HD available for an additional $80

15. podcasts.mayoclinic.org

16. newsblog.mayoclinic.org

17. Sharing Mayo Clinic Sharing Mayo Clinic Gathering global Mayo community Patients telling their stories Employee bloggers recruited from throughout organization Video profiles of patients/staff Hub to integrate Mayo social media Interactive companion to print edition sharing.mayoclinic.org

18. sharing.mayoclinic.org

19. Where Sharing Mayo Clinic Fits News Blog - Breaking research news; “Hard” news - Like U.S News , Time Podcast Blog - Evergreen “news you can use” - Like Prevention Sharing Mayo Clinic - Features; behind the scenes at Mayo Clinic, and stories from patients in their own words - Like People

20. Other Blogs... Health Policy Center Blog Physician Update Blog - For referring MDs but not limited to them Diversity in Education Blog Advancing the Science - Medical science blog - our medical version of Scientific American

21. Yearly Cost for a Customized Blog Customized Blog $75.00

22. Tying Platforms Together Sharing Mayo Clinic blog posts automatically Post to Facebook “fan” page Are “Tweeted” by @mayoclinic @MayoClinic tweets in Sharing Mayo Clinic sidebar

23. Sharing Mayo Clinic post

24. ...Tweeted and posted to Facebook

25. Enabling user sharing...

26. Tweets in Blog Sidebar

27. Connecting with MayoClinic.org

29. Opportunities for Improvement RSS feed from blogs into “static” site Social media icons on home page Enable better sharing

31. Visit Mayo Clinic Social Media Sites Follow, subscribe or “Fan” http://twitter.com/mayoclinic http://www.youtube.com/user/mayoclinic http://sharing.mayoclinic.org / http://www.facebook.com/pages/Mayo-Clinic/7673082516 Consider sharing your Mayo Clinic story

32. Become a SMUGgle http://social-media-university-global.org / Free step-by-step training in social media for mid-career professionals