PAC Webinar

Coordinating Your Social Media Platforms for Maximum Effectiveness
Lee Aase
Manager, Syndication and Social Media
Mayo Clinic
October 13, 2009

About Lee Aase (@LeeAase)
B.S. Political Science
14 years in politics and government at local, state, national levels
Mayo Clinic since April 2000
Media relations consultant
Manager since 2004
Media Relations/Research Comm
Syndication and Social Media

Mayo Clinic’s Origin http://tinyurl.com/32xbjx

Sources of Information Influencing Preference for Mayo Clinic

Mayo Clinic Medical Edge News Media Syndications News Media Syndications

First Foray in New Media
Existing Medical Edge radio mp3s
Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug.

Step 2: More, Longer Podcasts

Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00

Key Tool: Flip Video Camera*
Affordable for all campuses (and you)
Recording interviews (with tripod) improves existing processes
Authenticity without writer’s cramp
Provides potential blog resources
Audio of full interview
Video excerpts
Limited group of video editors to ease adoption, ensure quality

Cost for a Standard Definition Flip Video Camera $150.00 HD available for an additional $80

podcasts.mayoclinic.org

newsblog.mayoclinic.org

Sharing Mayo Clinic Sharing Mayo Clinic
Gathering global Mayo community
Patients telling their stories
Employee bloggers recruited from throughout organization
Video profiles of patients/staff
Hub to integrate Mayo social media
Interactive companion to print edition
sharing.mayoclinic.org

sharing.mayoclinic.org

Where Sharing Mayo Clinic Fits
News Blog - Breaking research news; “Hard” news - Like U.S News , Time
Podcast Blog - Evergreen “news you can use” - Like Prevention
Sharing Mayo Clinic - Features; behind the scenes at Mayo Clinic, and stories from patients in their own words - Like People

Other Blogs...
Health Policy Center Blog
Physician Update Blog - For referring MDs but not limited to them
Diversity in Education Blog
Advancing the Science - Medical science blog - our medical version of Scientific American

Yearly Cost for a Customized Blog Customized Blog $75.00

Tying Platforms Together
Sharing Mayo Clinic blog posts automatically
Post to Facebook “fan” page
Are “Tweeted” by @mayoclinic
@MayoClinic tweets in Sharing Mayo Clinic sidebar

Sharing Mayo Clinic post

...Tweeted and posted to Facebook

Enabling user sharing...

Tweets in Blog Sidebar

Connecting with MayoClinic.org

Opportunities for Improvement
RSS feed from blogs into “static” site
Social media icons on home page
Enable better sharing

Visit Mayo Clinic Social Media Sites
Follow, subscribe or “Fan”
http://twitter.com/mayoclinic
http://www.youtube.com/user/mayoclinic
http://sharing.mayoclinic.org /
http://www.facebook.com/pages/Mayo-Clinic/7673082516
Consider sharing your Mayo Clinic story

Become a SMUGgle
http://social-media-university-global.org /
Free step-by-step training in social media for mid-career professionals

PAC Webinar

by Lee Aase on Oct 13, 2009

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PAC Webinar — Presentation Transcript