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PAC Webinar

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My presentation at a Webinar today sponsored by the Public Affairs Council.

My presentation at a Webinar today sponsored by the Public Affairs Council.


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  • 1863 William Worrall Mayo arrives in Rochester 1883 Tornado leads to building of St. Marys Hospital 1892 Mayo brothers (Will and Charlie) invite others to join family practice • 1905 Frozen section for surgical diagnosis • 1907 Unified medical record • 1919 Mayo brothers place assets in Foundation • 1939 Mayo brothers die • 1950 Nobel prize for cortisone • 1955 Mayo team pioneers heart surgery with perfected bypass machine
  • Transcript

    • 1. Coordinating Your Social Media Platforms for Maximum Effectiveness
      • Lee Aase
      • Manager, Syndication and Social Media
      • Mayo Clinic
      • October 13, 2009
    • 2. About Lee Aase (@LeeAase)
      • B.S. Political Science
      • 14 years in politics and government at local, state, national levels
      • Mayo Clinic since April 2000
        • Media relations consultant
        • Manager since 2004
          • Media Relations/Research Comm
          • Syndication and Social Media
    • 3. Mayo Clinic’s Origin http://tinyurl.com/32xbjx
    • 4. Sources of Information Influencing Preference for Mayo Clinic
    • 5. Mayo Clinic Medical Edge News Media Syndications News Media Syndications
    • 6. First Foray in New Media
      • Existing Medical Edge radio mp3s
      • Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug.
    • 7. Step 2: More, Longer Podcasts
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12. Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
    • 13. Key Tool: Flip Video Camera*
      • Affordable for all campuses (and you)
      • Recording interviews (with tripod) improves existing processes
      • Authenticity without writer’s cramp
      • Provides potential blog resources
        • Audio of full interview
        • Video excerpts
      • Limited group of video editors to ease adoption, ensure quality
    • 14. Cost for a Standard Definition Flip Video Camera $150.00 HD available for an additional $80
    • 15. podcasts.mayoclinic.org
    • 16. newsblog.mayoclinic.org
    • 17. Sharing Mayo Clinic Sharing Mayo Clinic
      • Gathering global Mayo community
        • Patients telling their stories
        • Employee bloggers recruited from throughout organization
        • Video profiles of patients/staff
      • Hub to integrate Mayo social media
      • Interactive companion to print edition
      • sharing.mayoclinic.org
    • 18. sharing.mayoclinic.org
    • 19. Where Sharing Mayo Clinic Fits
      • News Blog - Breaking research news; “Hard” news - Like U.S News , Time
      • Podcast Blog - Evergreen “news you can use” - Like Prevention
      • Sharing Mayo Clinic - Features; behind the scenes at Mayo Clinic, and stories from patients in their own words - Like People
    • 20. Other Blogs...
      • Health Policy Center Blog
      • Physician Update Blog - For referring MDs but not limited to them
      • Diversity in Education Blog
      • Advancing the Science - Medical science blog - our medical version of Scientific American
    • 21. Yearly Cost for a Customized Blog Customized Blog $75.00
    • 22. Tying Platforms Together
      • Sharing Mayo Clinic blog posts automatically
        • Post to Facebook “fan” page
        • Are “Tweeted” by @mayoclinic
      • @MayoClinic tweets in Sharing Mayo Clinic sidebar
    • 23. Sharing Mayo Clinic post
    • 24. ...Tweeted and posted to Facebook
    • 25. Enabling user sharing...
    • 26. Tweets in Blog Sidebar
    • 27. Connecting with MayoClinic.org
    • 28.  
    • 29. Opportunities for Improvement
      • RSS feed from blogs into “static” site
      • Social media icons on home page
      • Enable better sharing
    • 30.  
    • 31. Visit Mayo Clinic Social Media Sites
      • Follow, subscribe or “Fan”
        • http://twitter.com/mayoclinic
        • http://www.youtube.com/user/mayoclinic
        • http://sharing.mayoclinic.org /
        • http://www.facebook.com/pages/Mayo-Clinic/7673082516
      • Consider sharing your Mayo Clinic story
    • 32. Become a SMUGgle
      • http://social-media-university-global.org /
      • Free step-by-step training in social media for mid-career professionals
    • 33.