Using Social Media to Celebrate
#MayoClinic150
Makala Johnson (@MakalaJohnson)
Elizabeth Harty (@MEHarty)
150years.mayoclinic.org
Video Postcards
Mobile Exhibit
Highlight:
Facebook Geographic Targeting
connect.mayoclinic.org/group/mayo-clinic-150
Guest Book
Posts by Others…
Internal Communications
• Mobile exhibit will make stops at the three main
campuses and some Mayo Clinic Health
System sit...
News Center
News Center
Yammer
Yammer
• Photos from the
Mayo Clinic
photographer posted
on the day of the
event.
Facebook
#MayoClinic150
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
Mayo Clinic Sesquicentennial Social Media
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Mayo Clinic Sesquicentennial Social Media

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Slides from the presentation Makala Johnson and Elizabeth Harty delivered on Wednesday, May 14, 2014 as part of Social Media Grand Rounds at Mayo Clinic.

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  • Dana Sparks posts the patient stories on MCNN, the 150th website, Facebook and Twitter.
    (They’re also being highlighted outside the Mobile Exhibit, on the patient room TV channel and pitched to media.)
  • Good to have a MCNN post --- plus a look at the 150th website page of stories.
    Dana Sparks posts the patient stories on MCNN, the 150th website, Facebook and Twitter. (They’re also being highlighted outside the Mobile Exhibit, on the patient room TV channel and pitched to media.
  • Colleague, Joel Streed, was produce of these video interviews of prominent Mayo Clinic patients, benefactors and public figures.
  • Mayo Clinic Sesquicentennial Social Media

    1. 1. Using Social Media to Celebrate #MayoClinic150 Makala Johnson (@MakalaJohnson) Elizabeth Harty (@MEHarty)
    2. 2. 150years.mayoclinic.org
    3. 3. Video Postcards
    4. 4. Mobile Exhibit Highlight:
    5. 5. Facebook Geographic Targeting
    6. 6. connect.mayoclinic.org/group/mayo-clinic-150 Guest Book
    7. 7. Posts by Others…
    8. 8. Internal Communications • Mobile exhibit will make stops at the three main campuses and some Mayo Clinic Health System sites between now and October.
    9. 9. News Center
    10. 10. News Center
    11. 11. Yammer
    12. 12. Yammer • Photos from the Mayo Clinic photographer posted on the day of the event.
    13. 13. Facebook
    14. 14. #MayoClinic150

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