Facebook Professional Friends, Personal Privacy

Slide 1: Facebook 210: Professional Friends, Personal Privacy Lee Aase Chancellor Social Media University, Global (SMUG) http://social-media-university-global.org

Slide 2: Prerequisites Join Facebook Facebook 101 Facebook 102 Add some friends (make me one if you’d like)

Slide 3: Convergence Case Study The Death of Land Lines VOIP/Cable Modems DSL Cell Phones iPhone - Pocket Internet

Slide 4: Factors Driving Social Network Convergence As Networks grow, “network effect” becomes more pronounced VHS vs. Beta Rapid Facebook growth, Platform Convenience of single place to connect personally, professionally

Slide 5: Barriers to Facebook Hegemony Misperceptions of MySpace-ness Concerns about personal activities causing professional embarrassment Photos Videos “Wall” Posts

Slide 6: Solution: Friend Lists and Privacy Settings Formerly one class: Friend or Not Every friend sees what every friend sees One exception: Limited Profile Now unlimited grouping of similar friends, e.g. High School, College, Family, Church, Community, Workplace, Customers Facebook is Electronic “Rolodex” You can limit profile access for some lists

Slide 7: Beginning Friend Lists

Slide 8: Basic Privacy Settings

Slide 9: Contact Info Privacy

Slide 10: Privacy Settings Defined

Slide 11: My Privacy Settings - I

Slide 12: My Privacy Settings - II

Slide 13: Homework Assignments Enroll in SMUG if not yet a student Create a Professional Friends list and decide which areas you want off limits Add me (Lee Aase) to that friends list I will send you a screen shot of what I see on your profile

Slide 14: Recommended Reading http://social-media-university-global.org Visit especially the “Facebook Business” section for thoughts on how you can use Facebook professionally.