Facebook in Media Relations

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    Facebook in Media Relations - Presentation Transcript

    1. Facebook’s Value in Media Relations Media Relations 2008 April 8, 2008
    2. About Lee Aase • Political Science, B.S. • Manager, Syndications/ Social Media, Mayo Clinic • Google/“Friend” me
    3. 3
    4. Mass Media Upheaval • 2000: Chicago Tribune Buys LA Times for $8 billion • 2007: Sam Zell buys Tribune (with Times) for $8.2 billion
    5. 5
    6. 6
    7. Putting it in Perspective • Wall Street Journal = $5 billion • Chicago Tribune = $8 billion • Star Tribune = $0.53 billion • Total for all 3 < Facebook ($240 million for 1.6 percent)
    8. The Most Important Word in Web 2.0
    9. Cutting Edge Media Relations (1950) 9

    + Lee AaseLee Aase, 2 years ago

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