Facebook in Media Relations
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Facebook in Media Relations - Presentation Transcript
- Facebook’s Value in Media Relations Media Relations 2008 April 8, 2008
- About Lee Aase • Political Science, B.S. • Manager, Syndications/ Social Media, Mayo Clinic • Google/“Friend” me
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- Mass Media Upheaval • 2000: Chicago Tribune Buys LA Times for $8 billion • 2007: Sam Zell buys Tribune (with Times) for $8.2 billion
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- Putting it in Perspective • Wall Street Journal = $5 billion • Chicago Tribune = $8 billion • Star Tribune = $0.53 billion • Total for all 3 < Facebook ($240 million for 1.6 percent)
- The Most Important Word in Web 2.0
- Cutting Edge Media Relations (1950) 9
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