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Best Buy Web 2.0

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This was a presentation from Bethany Kinsella of Best Buy at the HR Executive Forum in the Twin Cities on Feb. 5, 2009. I volunteered to post all of the presentations so those in attendance at the …

This was a presentation from Bethany Kinsella of Best Buy at the HR Executive Forum in the Twin Cities on Feb. 5, 2009. I volunteered to post all of the presentations so those in attendance at the forum could review.

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  • 1. Best Buy’s Web 2.0 Journey Bethany Kinsella Director, Connected Digital Solutions Best Buy 1
  • 2. Best Buy, Inc. • Global Family of Brands • Industry leader with more than 40 years of history • 1,000+ Best Buy store infrastructure • 165,000 energized employees • Online presence with Bestbuy.com site that has 500 million unique visitors a year
  • 3. The Journey Begins….Blue Shirt Nation Employees can collaborate, share information and let people be social – to connect to others based on common interests.
  • 4. Best Buy WIKI Employees can share what they know, edit information and search for knowledge.
  • 5. The Loop Marketplace Budget owners Ideas can be can finance a “Featured” or portion or all of the easily funds required to searched execute the idea through both hard & soft tagging Employees can offer to help, recommend or contribute/comment on other employee’s ideas
  • 6. Watercooler Discussion Forums Employees can discuss work related topics, create subgroups and subscribe to discussions
  • 7. Tag Trade: Best Buy’s Prediction Market Employees can help the company make better decisions by participating in the prediction market
  • 8. BSN Mix Employees can cut through the traditional communication mechanisms, posting a note, asking a question, seeking a rapid response.
  • 9. GIFTAG: www.giftag.com BSN Mix Allows people to pick items from any website, add it to a list and share with family and friends.
  • 10. Spy: spy.appspot.com Allows people to ‘listen’ in on social media conversation through keyword
  • 11. Connect: www.bestbuyinc.com/connect Allows people to access to employee blogs and tweets [Twitter]
  • 12. Lessons Learned It’s not about the ‘tool’; the magic is in the culture it  enables Patience (and making the time to engage)  Openness, Honesty, Trust  Learning & Iteration 
  • 13. Key Take-Aways We’re Better Together: Social forums empower people and enable them to  collaborate, listen, solve problems and find opportunities. This helps us grow and keeps us strong. We’re Trying A lot of Things: Some will work, some won’t and everything  will constantly evolve. We’re not afraid to take risks, try things and even fail – as long as we learn. We Believe in our People: People make up this company, and we’re not  afraid to show (and listen to) that humanity. We Sell the Stuff that Makes this Happen. We have the opportunity to help  our customers experience what technology can do for them.
  • 14. Best Buy’s Web 2.0 Journey Bethany Kinsella Director, Connected Digital Solutions Best Buy bethany.kinsella@bestbuy.com 14