The document discusses Lee Aase's presentation on bringing social media to faith-based organizations. Some key points: - Lee Aase works at the Mayo Clinic Center for Social Media and discusses Mayo Clinic's experience using social media for health promotion. - He outlines the benefits of social media tools like blogs, podcasts, YouTube, and social networks for organizations and provides examples of how Mayo Clinic has used them. - Aase also discusses lessons learned from Mayo Clinic's social media use over years, emphasizing the importance of an integrated strategy and letting successes promote further organic growth of social media programs.