It’s not just about Mayo Clinic...• Social Media Health Network is a membershipgroup associated with Center for Social Media• For organizations wanting to use social media topromote health, fight disease and improve healthcare• Sliding scale dues based on organization size/revenue• Having >140 member organizations createsconnections and relationships for Mayo
The book on social media in health care...• Essays from 30 ThoughtLeaders• The “Why?” of healthcare social media• Available on Amazon anddiscount bulk orders• http://mayocl.in/OGvNCx• Net proceeds will fundpatient scholarships#MCCSMbook
About Lee Aase (@LeeAase)• B.S. Political Science, Chemistry minor• 14 years in politics and government at local,state, national levels• Mayo Clinic since April 2000• Media relations consultant• Public Affairs Manager (2003-2010)• Director, Center for Social Media since July2010
If this lingo (@, RT, #) seems strange,let’s travel back in time to 1994...
Agenda for next 15 minutes...• Abbreviated history of social networking andsocial media at Mayo Clinic• A sampler of practical social media applicationsin health care• Two ways you can get a taste of social media at#AATS2013• Resources for further exploration
Social Networking is part of theDNA for @MayoClinic and isfundamental to health care#AATS2013
Recovering 99.41% for the 1-2%• Required almost no incremental MD effort• Process change - microphone on physician andinterviewer• 90 minutes of editing per interview• More than 200,000 “hits” and 62 comments onDr. Fischer’s podcast
Involuntary Social Networking Presence:http://myspace.com/mayoclinic