A Fresh Look at Social Media
Upcoming SlideShare
Loading in...5
×
 

A Fresh Look at Social Media

on

  • 2,113 views

My presentation on July 19, 2013 to FSHPRM in Orlando

My presentation on July 19, 2013 to FSHPRM in Orlando

Statistics

Views

Total Views
2,113
Views on SlideShare
1,664
Embed Views
449

Actions

Likes
3
Downloads
13
Comments
2

5 Embeds 449

http://social-media-university-global.org 411
http://feeds.feedburner.com 26
http://cloud.feedly.com 8
http://www.feedspot.com 3
http://webcache.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Thanks for your comment. I appreciate your kind words and am glad you found the slides helpful.
    Are you sure you want to
    Your message goes here
    Processing…
  • Lee, after learning of your SoMe enhanced, engaging conferences, I decided to follow your work. Seeing the slide with 'professionals have a moral obligation to use available tools effectively on behalf of those they serve,' makes it a home run for the power of social media to enhance community learning and access. Sounds like a tweetable, in so many words.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

A Fresh Look at Social Media A Fresh Look at Social Media Presentation Transcript

  • Lee Aase Mayo Clinic Center for Social Media July 19, 2013 A Fresh Look at Social Media: Applying Revolutionary Tools in Your Work
  • Prologue: A Story that Demonstrates the Power of Social Platforms • Presentation at Community 2.0 conference in San Francisco on May 12, 2009 • Attendance approximately 200 • Somebody tweeted something like “Hey @GuyKawasaki, @LeeAase just mentioned you in his presentation” and included the link to my presentation, which I had uploaded to Slideshare.net
  • Behold, the Power of Slideshare...
  • Slideshare.net: YouTube for PowerPoint
  • Agenda • Introduction to the Mayo Clinic Center for Social Media and Social Media Health Network • Encouragement in your social media exploration • Five key mileposts on our Mayo Clinic journey • Lessons learned and an invitation to continue learning together
  • But first, answering a burning question...
  • It all started with a tornado...
  • ©2011 MFMER | 3139261-
  • Mayo Clinic’s First Social Networkers
  • ©2011 MFMER | 3139261- Social Networking is part of the @MayoClinic DNA and is fundamental to health care
  • ©2011 MFMER | 3139261-
  • Agenda • Introduction to the Mayo Clinic Center for Social Media and Social Media Health Network • Encouragement in your social media exploration • Five key mileposts on our Mayo Clinic journey • Lessons learned and an invitation to continue learning together
  • Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
  • ©2011 MFMER | slide-40 A Catalyst for Social Media
  • THE Book on Social Media in Health Care • Essays from 30 thought leaders • The “Why?” of social media in health care • Available on Amazon and discount bulk orders • http://mayocl.in/OGvNCx • Net proceeds fund patient scholarships
  • Social Media Health Network • Membership group associated with Mayo Clinic Center for Social Media • For those wanting to use social media to promote health, fight disease and improve health care • Individual and organization memberships available
  • Free Samples of Network Resources • Visitor access available to any Web user • News/Opinion posts • Curriculum samples • Health Care Social Media List (HCSML)
  • GSM 105 - Intro to Tools
  • GSM 110: Mayo Clinic’s Social Media History
  • Health Care Social Media List
  • Free Samples of Network Resources • Visitor access available to any Web user • News/Opinion posts • Curriculum samples • Health Care Social Media List (HCSML) • Create a free Guest account to • Comment • Access additional curriculum posts • Claim and manage your organization’s basic HCSML listing
  • Basic Listing for Non-Member Organizations
  • Network Membership Plans and Benefits • Individual Membership • Full access to all curriculum and resources • Members-only discussion groups • Points (virtual currency) plus 25 percent discount on event/course registration • Social Media Fellows Program opportunity
  • Community Group for Members
  • Social Media Fellows Program
  • Network Membership Plans and Benefits • Individual Membership • Full access to all curriculum and resources • Members-only discussion groups • Points (virtual currency) plus 25 percent discount on event/course registration • Social Media Fellows Program opportunity • Organizational Membership • Individual memberships for all employees • Premium HCSML listing • Points to distribute among employee members
  • Premium Listing for Organization Members
  • For More Information on Joining the Social Media Health Network • http://network.socialmedia.mayoclinic.org/ mccsm/joining-the-network/ • Contact us • By email: socialmediacenter@mayo.edu • By phone: 507-538-1091
  • Agenda • Introduction to the Mayo Clinic Center for Social Media and Social Media Health Network • Encouragement in your social media exploration • Five key mileposts on our Mayo Clinic journey • Lessons learned and an invitation to continue learning together
  • Two Heroes Six Magic Words Four Reasons Why They’re True for You
  • ©2011 MFMER | 3139261- “I’ll bet I could do that!”
  • Bringing Hope to the Mediocre
  • ©2011 MFMER | 3139261- About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2004 • Media Relations/Research Comm • Syndication and Social Media • Director, Center for Social Media (July 2010)
  • ©2011 MFMER | 3139261-
  • ©2011 MFMER | 3139261-
  • ©2011 MFMER | 3139261-
  • ©2011 MFMER | 3139261-
  • ©2011 MFMER | 3139261-
  • One More Bonus Reason
  • If you think blocking is a viable long-term option...
  • Employee Access Task Force of the Social Media Health Network • Chaired by Ed Bennett and Shel Holtz • Surveyed health-related organizations on current posture toward employee social media access • Journal manuscript being developed based on survey findings • Developing Employee Access Toolkit
  • A Balanced Approach to Professionalism • Avoiding faux pas is important but cannot be the only standard for judging professionalism in social media • Professionalism is more than the absence of unprofessional conduct • Professionals have a moral obligation to use available tools effectively on behalf of those they serve
  • Key Elements • All policies apply in social media, too • Privacy • Mutual Respect • Computer use • Generally don’t “friend” patients • Remember the “front page” rule
  • Guidelines for Mayo Clinic Employees
  • Agenda • Introduction to the Mayo Clinic Center for Social Media and Social Media Health Network • Encouragement in your social media exploration • Five key mileposts on our Mayo Clinic journey • Lessons learned and an invitation to continue learning together
  • Five Key Social Media Mileposts • What’s podcasting anyway? • Getting SMUG • Flipping our YouTube channel • Taking the Blogging Plunge • Our first Twitter chat, and social synergy with traditional media
  • Mayo Clinic Medical Edge Syndicated News Media Resources
  • First Foray in “New” Media • Existing Medical Edge radio mp3s • Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug.
  • Beyond the Hypochondriac feed
  • Sample TV Sound Bite
  • Five Key Social Media Mileposts • What’s podcasting anyway? • Getting SMUG • Flipping our YouTube channel • Taking the Blogging Plunge • Our first Twitter chat, and social synergy with traditional media
  • My First Blog Post - 7/30/06 Lines from Lee
  • A Pivotal Presentation
  • Five Key Social Media Mileposts • What’s podcasting anyway? • Getting SMUG • Flipping our YouTube channel • Taking the Blogging Plunge • Our first Twitter chat, and social synergy with traditional media
  • The Revolutionary impact of consumer-grade video
  • Dramatically increased number of videos and depth of content
  • Unique Myelofibrosis Patients 0 100 200 300 400 2008 2009 2010 2011 MCF MCA
  • Lee’s Social Media Measurement Maxim: As I approaches 0, ROI approaches ∞
  • Know Your Numbers
  • Five Key Social Media Mileposts • What’s podcasting anyway? • Getting SMUG • Flipping our YouTube channel • Taking the Blogging Plunge • Our first Twitter chat, and social synergy with traditional media
  • The $4-a-month online newsroom
  • Sharing Mayo Clinic - January 2009
  • Blogs: The Undiscovered Territory • A blog is just an easy-to-publish Web site that allows comments • Blogs can match look and feel of your Web site and infuse dynamic content • Blogs give you a social media “home base” • Blogs give you much more control over user experience than any other social platform
  • Sharing Mayo Clinic/Patient Stories Example • Relevant patient stories help patients choose Mayo Clinic • Patient stories on MayoClinic.org were formerly freelancer-produced, relatively expensive • Sharing Mayo Clinic - stories in patients’ own words - launched in 2009 • 2012 Project combined Sharing and legacy stories, featured on .org disease/condition pages through “Mayo Consumer Vocabulary” tagging
  • ©2011 MFMER | 3139261-
  • ©2011 MFMER | 3139261-
  • ©2011 MFMER | 3139261-
  • Mayo Clinic News Network
  • Mayo Clinic News Network
  • Downloadable Assets
  • Online Newsroom Progression • Domain Mapping to News blog hosted on Wordpress.com • One generic password per post - password removed after embargo lifts • Video, audio files on DropBox for download • Unlisted streaming video on YouTube • Clone of Social Media Health Network site • Individual accounts for journalists • Visitor access gives public access to non- embargoed posts • HD files and Brightcove CDN for video
  • Five Key Social Media Mileposts • What’s podcasting anyway? • Getting SMUG • Flipping our YouTube channel • Taking the Blogging Plunge • Our first Twitter chat, and social synergy with traditional media
  • Discovery by Richard Berger, M.D. Ph.D UT Ligament Split Tear
  • Agenda • Introduction to the Mayo Clinic Center for Social Media and Social Media Health Network • Encouragement in your social media exploration • Five key mileposts on our Mayo Clinic journey • Lessons learned and an invitation to continue learning together
  • Lessons and Observations • Sometimes the perfect can be the enemy of the good. Take the side of the good. • Follow the Mayo Clinic Center for Innovation Motto: Think Big. Start Small. Move Fast.TM • Iterate until it’s great • Blogs can make a static Web site dynamic and relevant
  • Don’t Consider Social Media in Isolation • Not a silver bullet • Seek synergy with existing means of communication • Necessary but likely not sufficient • Need to justify NOT using social media
  • Structure and Staffing • Start by finding core internal champions • Train the trainers • Engage broader employee population • Avoid HACK syndrome • Let social staffing grow gradually
  • Structure and Staffing • Start by finding core internal champions • Train the trainers • Engage broader employee population • Avoid HACK syndrome • Let social staffing grow gradually to meet needs
  • Upcoming Opportunities • Social Media Residency • Aug. 13-14 in Seattle, Wash. • Sept. 10-11 in Dallas, Tex. (at Baylor) • Oct. 21-22 in Rochester, Minn. • Nov. 4-5 in Jacksonville, Fla. • Social Media Week at Mayo Clinic Oct. 21-25 • Patient Scholarship Contest • Abstract Contest for Scholarships • Network membership includes points for discounted or free registration
  • For Further Interaction: • Google Lee Aase or SMUG U • @LeeAase on Twitter • For Social Media Health Network information • http://network.socialmedia.mayoclinic.org/ mccsm/joining-the-network/ • Contact Mayo Clinic Center for Social Media • By email: socialmediacenter@mayo.edu • By phone: 507-538-1091