…yourBenfit: ThejoinedForces of the international Traffic-Champions: CareerBuilder & Facebook SOCIAL NETWORKS JOB & CAREER SITES (GLOBAL) * * Source: Google Trends/October 2008 * No international Data for these portals.
Worlds biggest international network for High Potentials Market leadership as the most visited Career-portal worldwide Benchmark for Employer Branding with the biggest partner network worldwide (+1600 Portals) Benchmark for Viral Marketing through word-of-mouth-marketing -> Perfect Targeting Technological market leader for job branding and recommendation marketing for jobseeker Growing international Pool of young professionals with high Brand affinity Direct address of defined target groups through Exact target Fast, transparent and emotional straightened communication
Your Advantage – Effective HR-Marketing On eye-level – You and Your future Employees Make Facebook-Users to your Brand Advocate Gain more authenticity for your brand in your target groups Long termed brand engagement of your target group Cultivate your employer image Word-to-mouth marketing – your brand as personal recommendation Your personal communication-channel for consumers and candidates Effective College marketing
CH D * Average value of Germany and Switzerland/Date: November 2008 Facebook Facts – Target Groups*
Facebook Fakts – Campaign Tools
Facebook Fakts – Campaign Tools „Old“ Ads
Facebook Factsten – Campaing ToolsStandard Homepage Ads Your Ads as Direct-Marketing-tools. The Advantages:
Adressing Users directly via “Become a Fan”
Attract your target group through automatic postings in the target groups
transparent Success control trough the Facebook-advertisement-Manager
Direkt Ad without “pestering elements”
competitive alternative in contrast to the Advertisement in mass media with a high waste coverage
Maximal coverage - “Value for Money”
possibility of Integrating Videos/Flashanimationen.
Facebook Facts – Campaign ToolsEngagement Ads – Be on eye-levelwithyourusers At eye-level with your target group! ·Direct– reach your user without any waste coverage · High Stickiness-Factor – Your brand identity becomes a lifestyle object · Stimulation– the user becomes your brand referee
Facebook Facts – Expose your Brand Personality Everyaspect of your Brand is an effectivetargeting-tool on facebook!