Facebook Facts Marketing Eng Part2
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Facebook Facts Marketing Eng Part2

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  • Zusätzliche Benefits:Nachhaltige Konsolidierung Ihrer Markenarchitektur,Konsequente Applikation für Ihr Personalmarketing,Anteilnahme am sozialen Leben Ihrer Zielgruppe,Ihr persönlicher Kommunikationskanal für Konsumenten und Kandidaten,Intensiver und steuerbarer Vertrauensaufbau für Ihre Marke, Gestaltung eines unaufwändigen und flexiblen Markenerlebnisses,Optimale Brand-Exposure durch virales Marketing,

Facebook Facts Marketing Eng Part2 Facebook Facts Marketing Eng Part2 Presentation Transcript

  • Your access to the worlds biggest social community
    Joined Forces: Traffic-Champions CareerBuilder & Facebook
  • Ouroffer: Yourstepintoone of themostimportantrecruiting-toolsof thefuture
    Sponsored News Story
    • Consulting and creation by CareerBuilder
    Your companies own Branded Page at Facebook
    • CareerBuilder creates the site for you
    • Maintenance, Hosting & Service
    • The created site is transferred to the client
    Featured Employer Logo on the CareerBuilder.de Facebook Page
    • visibility for 4 months
    Silver:
    500,000 Impressions
    Gold:
    1,000,000 Impressions
    Platinum:
    1,500,000 Impressions
  • …yourBenfit: ThejoinedForces of the international Traffic-Champions: CareerBuilder & Facebook
    SOCIAL NETWORKS
    JOB & CAREER SITES (GLOBAL)
    *
    *
    Source: Google Trends/October 2008
    * No international Data for these portals.
  • Worlds biggest international network for High Potentials
    Market leadership as the most visited Career-portal worldwide
    Benchmark for Employer Branding with the biggest partner network worldwide (+1600 Portals)
    Benchmark for Viral Marketing through word-of-mouth-marketing -> Perfect Targeting
    Technological market leader for job branding and recommendation marketing for jobseeker
    Growing international Pool of young professionals with high Brand affinity
    Direct address of defined target groups through Exact target
    Fast, transparent and emotional straightened communication
  • Your Advantage – Effective HR-Marketing
    On eye-level – You and Your future Employees
    Make Facebook-Users to your Brand Advocate
    Gain more authenticity for your brand in your target groups
    Long termed brand engagement of your target group
    Cultivate your employer image
    Word-to-mouth marketing – your brand as personal recommendation
    Your personal communication-channel for consumers and candidates
    Effective College marketing
  • CH
    D
    * Average value of Germany and Switzerland/Date: November 2008
    Facebook Facts – Target Groups*
  • Facebook Fakts – Campaign Tools
  • Facebook Fakts – Campaign Tools „Old“ Ads
  • Facebook Factsten – Campaing ToolsStandard Homepage Ads
    Your Ads as Direct-Marketing-tools. The Advantages:
    • Adressing Users directly via “Become a Fan”
    • Attract your target group through automatic postings in the target groups
    network
    • transparent Success control trough the Facebook-advertisement-Manager
    • Direkt Ad without “pestering elements”
    • competitive alternative in contrast to the Advertisement in mass media with a high waste coverage
    • Maximal coverage - “Value for Money”
    • possibility of Integrating Videos/Flashanimationen.
  • Facebook Facts – Campaign ToolsEngagement Ads – Be on eye-levelwithyourusers
    At eye-level with your target group!
    ·Direct– reach your user without any waste coverage
    · High Stickiness-Factor – Your brand identity becomes a lifestyle object
    · Stimulation– the user becomes your brand referee
  • Facebook Facts – Expose your Brand Personality
    Everyaspect of your Brand is
    an effectivetargeting-tool
    on facebook!
  • Facebook Facts – Campaign ToolsTransparent Ad-Management
  • Facebook Facts – Campaign Tools YourAds (Key Data)
    Canonlybeused in combinationwith a facebook-site.