Facebook Facts Marketing Eng Part1Presentation Transcript
Youraccess to theworldsbiggestsocialcommunity – Part 1 Joined Forces: Traffic-Champions CareerBuilder & Facebook
Whatisviralmarketing? Viralmarketingis theusage of existing SocialNetworks byinitiating Word-Of-Mouth- Marketing.
SocialNetworks: A singleimpulse has extensive consequences–> Viral expansion
Theuserbecomesyour media vehicle Your Brand Successful viral marketingturns a userintoyourvoluntaryadvertisingcolumn.
Whatcanwe do foryou? Strategicuseridentification… … improvement of your employer image on Facebook.
Whatwe do: Wemakeyourbrand viral
Successfulstrategicmarketingcampaignsare startingwith a facebook-page
1. CareerBuilder creates a siteforyou.. 3. … seedsin friendsnetworks… 2. …identifiesusers… 5. …thesnowballeffectcontinues withtheuserengagementtool „Become a Fan“ 4. …introduceseffectiveword-of-mouth-marketingvia thenewsfeed…
Thestarting point of yourviral marketingcampaign - TheNewsfeed Daily News and Articles in the Newsfeed, about your friends activities – the average facebook-user has 115 friends. This is YOUR network for a strategic Brand-Exposure. Identifying Users Your viral marketing Campaign starts right here! 2. “Become a Fan“. Word-of-mouth marketingfor your Brand!
Wegetthe ball rollingforyou!
Ouroffer: Yourstepintoone of themostimportantrecruiting-toolsof thefuture Sponsored News Story
Consulting and creation by CareerBuilder
Your companies own Branded Page at Facebook
CareerBuilder creates the site for you
Maintenance, Hosting & Service
The created site is transferred to the client
Featured Employer Logo on the CareerBuilder.de Facebook Page