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Facebook Facts Marketing Eng Part1
 

Facebook Facts Marketing Eng Part1

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Facebook Facts Marketing Eng Part1 Facebook Facts Marketing Eng Part1 Presentation Transcript

  • Youraccess to theworldsbiggestsocialcommunity – Part 1
    Joined Forces: Traffic-Champions CareerBuilder & Facebook
  • Whatisviralmarketing?
    Viralmarketingis
    theusage of existing
    SocialNetworks
    byinitiating
    Word-Of-Mouth-
    Marketing.
  • SocialNetworks: A singleimpulse has extensive consequences–> Viral expansion
  • Adressingusersvia theirnetwork
    • Studentsinteractwithstudents…
    • Mechanicsknowmechanics…
    • Engineersarenetworkingwithengineers …
  • Theuserbecomesyour media vehicle
    Your Brand
    Successful viral marketingturns a userintoyourvoluntaryadvertisingcolumn.
  • Whatcanwe do foryou?
    Strategicuseridentification…
    … improvement of your employer image on Facebook.
  • Whatwe do: Wemakeyourbrand viral
  • Successfulstrategicmarketingcampaignsare
    startingwith a facebook-page
  • 1. CareerBuilder creates a siteforyou..
    3. … seedsin friendsnetworks…
    2. …identifiesusers…
    5. …thesnowballeffectcontinues
    withtheuserengagementtool „Become a Fan“
    4. …introduceseffectiveword-of-mouth-marketingvia thenewsfeed…
  • Thestarting point of yourviral marketingcampaign
    - TheNewsfeed
    Daily News and Articles in the Newsfeed, about your friends activities – the average facebook-user has 115 friends.
    This is YOUR network for a strategic Brand-Exposure.
    Identifying
    Users
    Your viral
    marketing
    Campaign starts
    right here!
    2. “Become a Fan“.
    Word-of-mouth
    marketingfor
    your Brand!
  • Wegetthe ball rollingforyou!
  • Ouroffer: Yourstepintoone of themostimportantrecruiting-toolsof thefuture
    Sponsored News Story
    • Consulting and creation by CareerBuilder
    Your companies own Branded Page at Facebook
    • CareerBuilder creates the site for you
    • Maintenance, Hosting & Service
    • The created site is transferred to the client
    Featured Employer Logo on the CareerBuilder.de Facebook Page
    • visibility for 4 months
    Silver:
    500,000 Impressions
    Gold:
    1,000,000 Impressions
    Platinum:
    1,500,000 Impressions