Technology for Speakers and Trainers<br />Potent Tools for Online and In-Person Presentations and Training<br />
Awareness Test<br />
What technology tools are you currently using?<br />
How To Vote via Texting<br />EXAMPLE<br />Standard texting rates only (worst case US $0.20)<br />We have no access to your...
New Technology for Speakers and Trainers<br />Video Tools<br />
Skype<br />
Terry Brock<br />Terry Brock is a professional speaker and marketing coach. He writes about technology, marketing and the ...
Skype – Multi-View Chats<br />
Skype - Pricing<br />
OoVoo<br />
OoVoo - Pricing<br />
iMeet<br />
iMeet<br /><ul><li>Up to 15 Conversations
Everyone with their own cube
Side Conversations
Knowing who is talking
No Software or Downloads (Flash driven solution)</li></li></ul><li>iMeet<br />
Apple Products<br />
15 Minute Break<br />5 Ways to make it Effective:<br /><ul><li>Introduce your self to 5 new people
Write down notes to yourself
Read a chapter of your book
Take a 5 minute power walk
Drink a glass a water before your cup of coffee</li></li></ul><li>How many of you are going to try this technology?<br />
What is your Webinar Experience?<br />
Webinar Tools – Broadcast Delivery Tools<br />
Why Conduct Webinars?	<br />Why does your company conduct webinars?<br />Generate Leads			69%<br />Build Loyalty			57%<br ...
Webinar Effectiveness?	<br />Companies conducting 6+ Webinars per year find them more effective in generate quality leads ...
Top 7 Benefits of Webinars<br />Live Presentations<br />Become recognized as an expert<br />Building long-term relationshi...
Broadcast Video Services<br />
EyeJot – ½ video ½ email<br />
Broadcast Video Services<br />
9 Practices for Exceptional Webinars<br />
Assemble a Cross Functional Team<br />Exceptional Webinars – Practice #1<br /><ul><li>Dedicated Project Manager
Executive Sponsor
Marketing and Communication
Upcoming SlideShare
Loading in...5
×

Technology for speakers and trainers

621

Published on

NSA NY Chapter event. Technology for Speakers and Trainers. March 18, 2011

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
621
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Apple: FaceTime, iMovie, and Final Cut Pro
  • Terry Brock is a professional speaker and marketing coach. He writes about technology, marketing and the Internet as a journalist since 1995. He has been in business since 1983 helping business leaders and professionals to achieve success.Terry Brock has helped businesses and individuals achieve their goals since 1983. He has been speaking about productivity and increasing profitability for businesses in industries such as banking, distribution, sales, marketing, real estate and finance. If you want fun, informative sessions, and to change your life for the better, Terry is your man! His sessions are entertaining and packed with useful, “put-it-to-work-right-now” information. This MBA in Marketing has a background in radio and newspapers and brings excitement and zest to the platform as he speaks.
  • OoVoo is similar to Skype… allows for personal Video Chats
  • OoVoo is similar to Skype… allows for personal Video Chats
  • OoVoo is similar to Skype… allows for personal Video Chats
  • OoVoo is similar to Skype… allows for personal Video Chats
  • Play the Adobe Connect Video
  • Top 7 Benefits of Webinars 1. Live presentationsPresentations are done in real time. Customers can see, hear, understand and  even ask questions throughout the training. They can view live examples from your computer screen.2. Become recognized as an expertEven if you are just starting out doing webinars, you will be viewed as an expert almost immediately as most marketers don&apos;t use them for marketing their products. This will make you stand out from your competition.3. Build long term relationshipsBy hearing your voice and viewing your training materials you gain a personal connection with your audience compared to an email newsletter. This helps build trust and customers tend to buy from people they like and trust.4. Pre-sell your productsAfter listening and viewing your webinar, the mind of your customer is more open to purchasing your product because they have received valuable information. You can also charge for each webinar.5. Repurpose your webinar to generate more profitsThe technology used to conduct webinars allows you to record it. You could sell the recording as a stand-alone product or repurpose it by having the recording transcribed then converted to a downloadable pdf file.6. Training coursesInstead of just conducting one webinar, create a series of webinars and charge for them. A webinar series has a higher perceived value than an email course delivered by an autoresponder.7. Upsell your productsIt;s easier to sell to people that have already bought products from you. Use a webinar to add something extra to your existing product. This enables you to make more money than if you just sold one product.
  • Live broadcasting - the ability to stream live video directly from the user&apos;s computer and / or webcamScheduled broadcasting - a feature that allows you to set a date and time for the first transmission of your video, after which users will be able to access it in archived formOn-demand broadcasting - the more familiar YouTube-style broadcasting, whereby viewers can choose when to watch the showEmbed live video - the ability to embed a video player of your live broadcast into your viewers websites and blogs, so that they can watch live streaming from a website other than that of the broadcasting service you are usingEmbed recorded video - the ability to embed pre-recorded video, or archived live video footage into a website or blogIntegrated text chat - the opportunity for viewers and / or broadcasters to interact with text chat from within the video player interface during a broadcastIntegrated video chat - the chance for viewers to interact in real-time via their own web-cams during a broadcastWebcam capture - the ability to capture video footage directly from the user&apos;s web-cam, either to stream live or record for later broadcastingMobile phone capture - the ability to capture either stills or video from a camera-equipped mobile phone, whether live or recordedImport online video - the option of bringing in video files from other video-sharing websites for use in your broadcastsPre-recorded video - the ability to broadcast pre-recorded video as uploaded to the service being usedStill images - the inclusion of photographs and other still images in the broadcasting optionsMusic - the ability to broadcast music files, either separately or mixed in with a video trackMultiple participants - the chance for more than one broadcaster to take part in a video, such as the ability to cut between a number of cameras, or simultaneously broadcast multiple usersAdd titles - the ability to create text-based titles or captions over or in addition to your video footage
  • Live broadcasting - the ability to stream live video directly from the user&apos;s computer and / or webcamScheduled broadcasting - a feature that allows you to set a date and time for the first transmission of your video, after which users will be able to access it in archived formOn-demand broadcasting - the more familiar YouTube-style broadcasting, whereby viewers can choose when to watch the showEmbed live video - the ability to embed a video player of your live broadcast into your viewers websites and blogs, so that they can watch live streaming from a website other than that of the broadcasting service you are usingEmbed recorded video - the ability to embed pre-recorded video, or archived live video footage into a website or blogIntegrated text chat - the opportunity for viewers and / or broadcasters to interact with text chat from within the video player interface during a broadcastIntegrated video chat - the chance for viewers to interact in real-time via their own web-cams during a broadcastWebcam capture - the ability to capture video footage directly from the user&apos;s web-cam, either to stream live or record for later broadcastingMobile phone capture - the ability to capture either stills or video from a camera-equipped mobile phone, whether live or recordedImport online video - the option of bringing in video files from other video-sharing websites for use in your broadcastsPre-recorded video - the ability to broadcast pre-recorded video as uploaded to the service being usedStill images - the inclusion of photographs and other still images in the broadcasting optionsMusic - the ability to broadcast music files, either separately or mixed in with a video trackMultiple participants - the chance for more than one broadcaster to take part in a video, such as the ability to cut between a number of cameras, or simultaneously broadcast multiple usersAdd titles - the ability to create text-based titles or captions over or in addition to your video footage
  • Live broadcasting - the ability to stream live video directly from the user&apos;s computer and / or webcamScheduled broadcasting - a feature that allows you to set a date and time for the first transmission of your video, after which users will be able to access it in archived formOn-demand broadcasting - the more familiar YouTube-style broadcasting, whereby viewers can choose when to watch the showEmbed live video - the ability to embed a video player of your live broadcast into your viewers websites and blogs, so that they can watch live streaming from a website other than that of the broadcasting service you are usingEmbed recorded video - the ability to embed pre-recorded video, or archived live video footage into a website or blogIntegrated text chat - the opportunity for viewers and / or broadcasters to interact with text chat from within the video player interface during a broadcastIntegrated video chat - the chance for viewers to interact in real-time via their own web-cams during a broadcastWebcam capture - the ability to capture video footage directly from the user&apos;s web-cam, either to stream live or record for later broadcastingMobile phone capture - the ability to capture either stills or video from a camera-equipped mobile phone, whether live or recordedImport online video - the option of bringing in video files from other video-sharing websites for use in your broadcastsPre-recorded video - the ability to broadcast pre-recorded video as uploaded to the service being usedStill images - the inclusion of photographs and other still images in the broadcasting optionsMusic - the ability to broadcast music files, either separately or mixed in with a video trackMultiple participants - the chance for more than one broadcaster to take part in a video, such as the ability to cut between a number of cameras, or simultaneously broadcast multiple usersAdd titles - the ability to create text-based titles or captions over or in addition to your video footage
  • What percentage of registrants attended?How much content was downloaded or accessed?How effective was the promotional sources?What worked and what did not work?
  • Follow up with Registrants and Attendees within 72 hours.
  • Realistic TimetableAudience Acquisition/RegistrationSpeakersCreative (HTML – PPT template – graphics)Technology Platform / Technology RequirementsRegistrationMarketing Reminders (telephone call prior to event)Follow up with Registrants and Attendees within 72 hours.
  • Content is the hookKeep the audience engagedContent entices RegistrationsManage the clockHave a scripted presentation
  • A Web Seminar is a CampaignEmail Invitations / Confirmations /RemindersWeb information and registration page(s)Promotional elementsPay per clickWeb advertising Joint Venture
  • If you build it, they will come.Market PlanningBranded MediaSupplemental Lists and Opportunistic buysEnroll the Support of Partners &amp; CustomersSocial mediaPress Releases
  • How will you interact with a Registrant / Attendee?Give a meaningful messageProvide relevant informationShare with them links that are importantInsure that you personalize your touchMange your contact planIs there automated correspondence?How many times do you plan to touch them?
  • Follow up with Registrants and Attendees within 72 hours.
  • Follow up with Registrants and Attendees within 72 hours.
  • Technology for speakers and trainers

    1. 1. Technology for Speakers and Trainers<br />Potent Tools for Online and In-Person Presentations and Training<br />
    2. 2. Awareness Test<br />
    3. 3. What technology tools are you currently using?<br />
    4. 4. How To Vote via Texting<br />EXAMPLE<br />Standard texting rates only (worst case US $0.20)<br />We have no access to your phone number<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIPS<br />
    5. 5. New Technology for Speakers and Trainers<br />Video Tools<br />
    6. 6. Skype<br />
    7. 7. Terry Brock<br />Terry Brock is a professional speaker and marketing coach. He writes about technology, marketing and the Internet as a journalist since 1995.<br />Terry has an MBA with a major in Marketing. <br />He served as President of the local NSA chapter in Georgia and served for six years on the Board of Directors of the National Speakers Association.<br />
    8. 8. Skype – Multi-View Chats<br />
    9. 9. Skype - Pricing<br />
    10. 10. OoVoo<br />
    11. 11. OoVoo - Pricing<br />
    12. 12. iMeet<br />
    13. 13. iMeet<br /><ul><li>Up to 15 Conversations
    14. 14. Everyone with their own cube
    15. 15. Side Conversations
    16. 16. Knowing who is talking
    17. 17. No Software or Downloads (Flash driven solution)</li></li></ul><li>iMeet<br />
    18. 18. Apple Products<br />
    19. 19. 15 Minute Break<br />5 Ways to make it Effective:<br /><ul><li>Introduce your self to 5 new people
    20. 20. Write down notes to yourself
    21. 21. Read a chapter of your book
    22. 22. Take a 5 minute power walk
    23. 23. Drink a glass a water before your cup of coffee</li></li></ul><li>How many of you are going to try this technology?<br />
    24. 24. What is your Webinar Experience?<br />
    25. 25. Webinar Tools – Broadcast Delivery Tools<br />
    26. 26. Why Conduct Webinars? <br />Why does your company conduct webinars?<br />Generate Leads 69%<br />Build Loyalty 57%<br />Drive Website visits 40%<br />Drive offline business 28%<br />Increase brand awareness 69%<br />Build in-house database 37%<br />
    27. 27. Webinar Effectiveness? <br />Companies conducting 6+ Webinars per year find them more effective in generate quality leads and higher customer satisfaction than those how conduct fewer webinars.<br />MarketingProfs 2010<br />
    28. 28. Top 7 Benefits of Webinars<br />Live Presentations<br />Become recognized as an expert<br />Building long-term relationships<br />Pre-sell your products<br />Repurpose your webinar to generate more profits<br />Training courses<br />Upsell your products<br />
    29. 29. Broadcast Video Services<br />
    30. 30. EyeJot – ½ video ½ email<br />
    31. 31. Broadcast Video Services<br />
    32. 32. 9 Practices for Exceptional Webinars<br />
    33. 33. Assemble a Cross Functional Team<br />Exceptional Webinars – Practice #1<br /><ul><li>Dedicated Project Manager
    34. 34. Executive Sponsor
    35. 35. Marketing and Communication
    36. 36. Sales
    37. 37. Finance
    38. 38. Customer Service</li></ul>This team will Define the Goals of the Webinar.<br />This team will Measure the Results of the Webinar.<br />
    39. 39. Align with Sales<br />Exceptional Webinars – Practice #2<br /><ul><li>Sales needs to take an active role in the:
    40. 40. Planning
    41. 41. Managing and
    42. 42. Measuring</li></ul>This team will Define Program Objectives.<br />This team will Map Key Dates and Approval of the Webinar.<br />
    43. 43. Create a Project Plan<br />Exceptional Webinars – Practice #3<br />
    44. 44. Develop a Content Strategy<br />Exceptional Webinars – Practice #4<br />
    45. 45. Create Communications that Convert<br />Exceptional Webinars – Practice #5<br />
    46. 46. Get the Right Audience<br />Exceptional Webinars – Practice #6<br />
    47. 47. Make the Most of Each Customer Touch<br />Exceptional Webinars – Practice #7<br />
    48. 48. Add Value with Third-Party Vendors<br />Exceptional Webinars – Practice #8<br /><ul><li>Select your technology platform
    49. 49. Consider the perspective of your audience:
    50. 50. Easy Registration
    51. 51. Offer both Audio (tele) and streaming Video
    52. 52. Allow for a download of the presentation
    53. 53. Answer questions
    54. 54. Live and On-Demand delivery
    55. 55. Estimate the audience size
    56. 56. Will you need application sharing in the presentation?
    57. 57. Are there firewall issue?</li></li></ul><li>Devine Success Metrics and Measure Results<br />Exceptional Webinars – Practice #9<br />“You can’t manage what you don’t measure.”<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×