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Technology for speakers and trainers
 

Technology for speakers and trainers

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NSA NY Chapter event. Technology for Speakers and Trainers. March 18, 2011

NSA NY Chapter event. Technology for Speakers and Trainers. March 18, 2011

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  • Apple: FaceTime, iMovie, and Final Cut Pro
  • Terry Brock is a professional speaker and marketing coach. He writes about technology, marketing and the Internet as a journalist since 1995. He has been in business since 1983 helping business leaders and professionals to achieve success.Terry Brock has helped businesses and individuals achieve their goals since 1983. He has been speaking about productivity and increasing profitability for businesses in industries such as banking, distribution, sales, marketing, real estate and finance. If you want fun, informative sessions, and to change your life for the better, Terry is your man! His sessions are entertaining and packed with useful, “put-it-to-work-right-now” information. This MBA in Marketing has a background in radio and newspapers and brings excitement and zest to the platform as he speaks.
  • OoVoo is similar to Skype… allows for personal Video Chats
  • OoVoo is similar to Skype… allows for personal Video Chats
  • OoVoo is similar to Skype… allows for personal Video Chats
  • OoVoo is similar to Skype… allows for personal Video Chats
  • Play the Adobe Connect Video
  • Top 7 Benefits of Webinars 1. Live presentationsPresentations are done in real time. Customers can see, hear, understand and  even ask questions throughout the training. They can view live examples from your computer screen.2. Become recognized as an expertEven if you are just starting out doing webinars, you will be viewed as an expert almost immediately as most marketers don't use them for marketing their products. This will make you stand out from your competition.3. Build long term relationshipsBy hearing your voice and viewing your training materials you gain a personal connection with your audience compared to an email newsletter. This helps build trust and customers tend to buy from people they like and trust.4. Pre-sell your productsAfter listening and viewing your webinar, the mind of your customer is more open to purchasing your product because they have received valuable information. You can also charge for each webinar.5. Repurpose your webinar to generate more profitsThe technology used to conduct webinars allows you to record it. You could sell the recording as a stand-alone product or repurpose it by having the recording transcribed then converted to a downloadable pdf file.6. Training coursesInstead of just conducting one webinar, create a series of webinars and charge for them. A webinar series has a higher perceived value than an email course delivered by an autoresponder.7. Upsell your productsIt;s easier to sell to people that have already bought products from you. Use a webinar to add something extra to your existing product. This enables you to make more money than if you just sold one product.
  • Live broadcasting - the ability to stream live video directly from the user's computer and / or webcamScheduled broadcasting - a feature that allows you to set a date and time for the first transmission of your video, after which users will be able to access it in archived formOn-demand broadcasting - the more familiar YouTube-style broadcasting, whereby viewers can choose when to watch the showEmbed live video - the ability to embed a video player of your live broadcast into your viewers websites and blogs, so that they can watch live streaming from a website other than that of the broadcasting service you are usingEmbed recorded video - the ability to embed pre-recorded video, or archived live video footage into a website or blogIntegrated text chat - the opportunity for viewers and / or broadcasters to interact with text chat from within the video player interface during a broadcastIntegrated video chat - the chance for viewers to interact in real-time via their own web-cams during a broadcastWebcam capture - the ability to capture video footage directly from the user's web-cam, either to stream live or record for later broadcastingMobile phone capture - the ability to capture either stills or video from a camera-equipped mobile phone, whether live or recordedImport online video - the option of bringing in video files from other video-sharing websites for use in your broadcastsPre-recorded video - the ability to broadcast pre-recorded video as uploaded to the service being usedStill images - the inclusion of photographs and other still images in the broadcasting optionsMusic - the ability to broadcast music files, either separately or mixed in with a video trackMultiple participants - the chance for more than one broadcaster to take part in a video, such as the ability to cut between a number of cameras, or simultaneously broadcast multiple usersAdd titles - the ability to create text-based titles or captions over or in addition to your video footage
  • Live broadcasting - the ability to stream live video directly from the user's computer and / or webcamScheduled broadcasting - a feature that allows you to set a date and time for the first transmission of your video, after which users will be able to access it in archived formOn-demand broadcasting - the more familiar YouTube-style broadcasting, whereby viewers can choose when to watch the showEmbed live video - the ability to embed a video player of your live broadcast into your viewers websites and blogs, so that they can watch live streaming from a website other than that of the broadcasting service you are usingEmbed recorded video - the ability to embed pre-recorded video, or archived live video footage into a website or blogIntegrated text chat - the opportunity for viewers and / or broadcasters to interact with text chat from within the video player interface during a broadcastIntegrated video chat - the chance for viewers to interact in real-time via their own web-cams during a broadcastWebcam capture - the ability to capture video footage directly from the user's web-cam, either to stream live or record for later broadcastingMobile phone capture - the ability to capture either stills or video from a camera-equipped mobile phone, whether live or recordedImport online video - the option of bringing in video files from other video-sharing websites for use in your broadcastsPre-recorded video - the ability to broadcast pre-recorded video as uploaded to the service being usedStill images - the inclusion of photographs and other still images in the broadcasting optionsMusic - the ability to broadcast music files, either separately or mixed in with a video trackMultiple participants - the chance for more than one broadcaster to take part in a video, such as the ability to cut between a number of cameras, or simultaneously broadcast multiple usersAdd titles - the ability to create text-based titles or captions over or in addition to your video footage
  • Live broadcasting - the ability to stream live video directly from the user's computer and / or webcamScheduled broadcasting - a feature that allows you to set a date and time for the first transmission of your video, after which users will be able to access it in archived formOn-demand broadcasting - the more familiar YouTube-style broadcasting, whereby viewers can choose when to watch the showEmbed live video - the ability to embed a video player of your live broadcast into your viewers websites and blogs, so that they can watch live streaming from a website other than that of the broadcasting service you are usingEmbed recorded video - the ability to embed pre-recorded video, or archived live video footage into a website or blogIntegrated text chat - the opportunity for viewers and / or broadcasters to interact with text chat from within the video player interface during a broadcastIntegrated video chat - the chance for viewers to interact in real-time via their own web-cams during a broadcastWebcam capture - the ability to capture video footage directly from the user's web-cam, either to stream live or record for later broadcastingMobile phone capture - the ability to capture either stills or video from a camera-equipped mobile phone, whether live or recordedImport online video - the option of bringing in video files from other video-sharing websites for use in your broadcastsPre-recorded video - the ability to broadcast pre-recorded video as uploaded to the service being usedStill images - the inclusion of photographs and other still images in the broadcasting optionsMusic - the ability to broadcast music files, either separately or mixed in with a video trackMultiple participants - the chance for more than one broadcaster to take part in a video, such as the ability to cut between a number of cameras, or simultaneously broadcast multiple usersAdd titles - the ability to create text-based titles or captions over or in addition to your video footage
  • What percentage of registrants attended?How much content was downloaded or accessed?How effective was the promotional sources?What worked and what did not work?
  • Follow up with Registrants and Attendees within 72 hours.
  • Realistic TimetableAudience Acquisition/RegistrationSpeakersCreative (HTML – PPT template – graphics)Technology Platform / Technology RequirementsRegistrationMarketing Reminders (telephone call prior to event)Follow up with Registrants and Attendees within 72 hours.
  • Content is the hookKeep the audience engagedContent entices RegistrationsManage the clockHave a scripted presentation
  • A Web Seminar is a CampaignEmail Invitations / Confirmations /RemindersWeb information and registration page(s)Promotional elementsPay per clickWeb advertising Joint Venture
  • If you build it, they will come.Market PlanningBranded MediaSupplemental Lists and Opportunistic buysEnroll the Support of Partners & CustomersSocial mediaPress Releases
  • How will you interact with a Registrant / Attendee?Give a meaningful messageProvide relevant informationShare with them links that are importantInsure that you personalize your touchMange your contact planIs there automated correspondence?How many times do you plan to touch them?
  • Follow up with Registrants and Attendees within 72 hours.
  • Follow up with Registrants and Attendees within 72 hours.

Technology for speakers and trainers Technology for speakers and trainers Presentation Transcript

  • Technology for Speakers and Trainers
    Potent Tools for Online and In-Person Presentations and Training
  • Awareness Test
  • What technology tools are you currently using?
  • How To Vote via Texting
    EXAMPLE
    Standard texting rates only (worst case US $0.20)
    We have no access to your phone number
    Capitalization doesn’t matter, but spaces and spelling do
    TIPS
  • New Technology for Speakers and Trainers
    Video Tools
  • Skype
  • Terry Brock
    Terry Brock is a professional speaker and marketing coach. He writes about technology, marketing and the Internet as a journalist since 1995.
    Terry has an MBA with a major in Marketing.
    He served as President of the local NSA chapter in Georgia and served for six years on the Board of Directors of the National Speakers Association.
  • Skype – Multi-View Chats
  • Skype - Pricing
  • OoVoo
  • OoVoo - Pricing
  • iMeet
  • iMeet
    • Up to 15 Conversations
    • Everyone with their own cube
    • Side Conversations
    • Knowing who is talking
    • No Software or Downloads (Flash driven solution)
  • iMeet
  • Apple Products
  • 15 Minute Break
    5 Ways to make it Effective:
    • Introduce your self to 5 new people
    • Write down notes to yourself
    • Read a chapter of your book
    • Take a 5 minute power walk
    • Drink a glass a water before your cup of coffee
  • How many of you are going to try this technology?
  • What is your Webinar Experience?
  • Webinar Tools – Broadcast Delivery Tools
  • Why Conduct Webinars?
    Why does your company conduct webinars?
    Generate Leads 69%
    Build Loyalty 57%
    Drive Website visits 40%
    Drive offline business 28%
    Increase brand awareness 69%
    Build in-house database 37%
  • Webinar Effectiveness?
    Companies conducting 6+ Webinars per year find them more effective in generate quality leads and higher customer satisfaction than those how conduct fewer webinars.
    MarketingProfs 2010
  • Top 7 Benefits of Webinars
    Live Presentations
    Become recognized as an expert
    Building long-term relationships
    Pre-sell your products
    Repurpose your webinar to generate more profits
    Training courses
    Upsell your products
  • Broadcast Video Services
  • EyeJot – ½ video ½ email
  • Broadcast Video Services
  • 9 Practices for Exceptional Webinars
  • Assemble a Cross Functional Team
    Exceptional Webinars – Practice #1
    • Dedicated Project Manager
    • Executive Sponsor
    • Marketing and Communication
    • Sales
    • Finance
    • Customer Service
    This team will Define the Goals of the Webinar.
    This team will Measure the Results of the Webinar.
  • Align with Sales
    Exceptional Webinars – Practice #2
    • Sales needs to take an active role in the:
    • Planning
    • Managing and
    • Measuring
    This team will Define Program Objectives.
    This team will Map Key Dates and Approval of the Webinar.
  • Create a Project Plan
    Exceptional Webinars – Practice #3
  • Develop a Content Strategy
    Exceptional Webinars – Practice #4
  • Create Communications that Convert
    Exceptional Webinars – Practice #5
  • Get the Right Audience
    Exceptional Webinars – Practice #6
  • Make the Most of Each Customer Touch
    Exceptional Webinars – Practice #7
  • Add Value with Third-Party Vendors
    Exceptional Webinars – Practice #8
    • Select your technology platform
    • Consider the perspective of your audience:
    • Easy Registration
    • Offer both Audio (tele) and streaming Video
    • Allow for a download of the presentation
    • Answer questions
    • Live and On-Demand delivery
    • Estimate the audience size
    • Will you need application sharing in the presentation?
    • Are there firewall issue?
  • Devine Success Metrics and Measure Results
    Exceptional Webinars – Practice #9
    “You can’t manage what you don’t measure.”